RightMessage
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Data integrationEmail Service Provider

Grow your Klaviyo list, segment subscribers, and personalize everything.

Klaviyo knows your customers' purchase history, browse behavior, and predicted lifetime value, but that data stays locked in your emails. RightMessage reads Klaviyo profile properties and segment memberships to personalize your store. First-time visitors see bestsellers while repeat customers see recommendations based on past purchases. VIP segments get exclusive offers the moment they land on your site.

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Connect Klaviyo to the pages you already have.

Use your existing Klaviyo subscriber data to personalize the pages that already drive leads and sales.

What you can do with Klaviyo + RightMessage.

Generate more leads with personalized forms

Show different opt-in offers based on what shoppers are browsing, where they came from, and whether they're already subscribed to Klaviyo.

Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match product categories.

Collect rich segmentation data with surveys and quizzes

Use quiz funnels and surveys to learn what your shoppers need, then sync that data back to Klaviyo as tags and profile properties.

Build segments based on product preferences, budget, style, and shopping intent.

Personalize using Klaviyo data + on-site behavior

Combine Klaviyo subscriber data with real-time behavior to show perfectly relevant products. Use tags, profile properties, and engagement data to segment shoppers.

Show different headlines, product recommendations, offers, and more based on who's visiting and what they need.

All the data you need for smarter personalization.

Pull subscriber data from Klaviyo, combine it with on-site behavior, and create experiences that convert.

Subscriber identification

Know instantly when a Klaviyo subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.

Tags & segments

Personalize based on Klaviyo tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.

Custom fields

Pull any custom field from Klaviyo for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.

Bidirectional sync

Collect data with on-site surveys and quizzes, then sync responses back to Klaviyo as tags or custom fields. Enrich your email marketing with zero-party data.

Pages viewed

Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.

Ad campaigns & referrers

Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.

New vs returning visitors

Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.

Geographic location

Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.

Popular use cases for Klaviyo.

See how other Klaviyo users are using RightMessage to personalize their websites and grow their businesses.

E-commerce stores personalize their homepage based on purchase history. Customers who bought running shoes see running gear, while yoga mat buyers see yoga accessories and apparel.
DTC brands use Klaviyo's predicted churn risk to show personalized retention offers. At-risk customers see loyalty discounts while engaged customers see new arrivals.
Subscription box companies personalize based on Klaviyo segments. Active subscribers see add-on products while churned subscribers see win-back offers with special pricing.

Tips for using RightMessage with Klaviyo.

  • Add the Klaviyo profile ID to your email links using the merge tag {{ person|lookup:'id' }} so RightMessage can identify subscribers when they click through
  • Personalize product pages based on Klaviyo segments. Show "Welcome back" messaging to repeat buyers and first-purchase incentives to browsers
  • Use Klaviyo's predicted lifetime value or churn risk properties to customize your offers. High-value customers see premium products while at-risk customers see win-back offers
  • Sync quiz responses back to Klaviyo as profile properties so you can use that data in your flows and segments
  • Create segment-specific landing pages by reading Klaviyo list memberships. VIP list members see exclusive collections

Frequently asked questions.

How do I identify Klaviyo subscribers when they visit my website?+

Add the Klaviyo merge tag {{ person|lookup:'id' }} to links in your Klaviyo emails. When subscribers click through, RightMessage automatically reads their profile ID from the URL and loads their profile properties and segment memberships for personalization.

Can I personalize based on Klaviyo segments?+

Yes. RightMessage reads your Klaviyo segment memberships in real-time. You can show different content to customers in your VIP segment vs. first-time buyers, or personalize based on any segment you have built in Klaviyo, whether it is based on purchase behavior, engagement, or predictive analytics.

What Klaviyo profile properties can I use for personalization?+

RightMessage can read standard profile properties like first name, last name, phone number, city, and organization, plus any custom properties you store in Klaviyo. If Shopify or your e-commerce platform syncs data to Klaviyo profiles, that data becomes available for website personalization.

Will quiz and survey responses sync back to Klaviyo?+

Yes. When visitors complete quizzes or surveys on your website, RightMessage writes their responses to Klaviyo as profile properties. You can then use this data in Klaviyo segments and flows, combining it with purchase data for more precise targeting.

Can I use Klaviyo predictive analytics data for personalization?+

If Klaviyo stores predictive data like expected lifetime value or churn risk as profile properties, RightMessage can read and use them for personalization. Show premium offers to high-value customers or retention messaging to at-risk subscribers based on Klaviyo's predictions.

How does RightMessage connect to Klaviyo?+

RightMessage connects to Klaviyo through a secure API integration. In your RightMessage settings, select Klaviyo as your email platform and authorize the connection. RightMessage will automatically import your tags, segments and lists, and profile properties. The setup takes about 2 minutes.

What Klaviyo data can I use for personalization?+

You can personalize based on any data in Klaviyo: tags, profile properties, segments and lists, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.

Can I sync survey and quiz responses back to Klaviyo?+

Yes. RightMessage syncs bidirectionally with Klaviyo. When visitors answer quiz or survey questions, their responses are automatically saved to Klaviyo as tags and/or profile properties. This lets you use that data in your email sequences and automations.

How do I hide opt-in forms for existing Klaviyo profiles?+

RightMessage automatically identifies returning Klaviyo profiles when they click links in your emails. You can create segments that exclude profiles and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing profiles instead.

Does RightMessage work with my existing Klaviyo tags and automations?+

Absolutely. RightMessage imports all your existing Klaviyo tags and profile properties. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.

Need detailed setup instructions? Read our Klaviyo integration guide →
Ready to launch?

Start personalizing your Klaviyo experience.

Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.