Klaviyo knows who your repeat buyers are, who’s only ordered once, and who keeps coming back to the same category. Your emails use all of it. Then those shoppers land on your store and see the same homepage as everyone else.
RightMessage connects to Klaviyo, recognizes shoppers when they click a link in your emails, and uses their lists, segments, and profile properties to change what they see on the store you already have. Quiz answers go back to Klaviyo as profile properties, so your flows can use them too.
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Scale includes the Klaviyo connection, website personalization campaigns, conversion goals, and full analytics.
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Find my shoeYour signup popup is for new shoppers. Once RightMessage recognizes someone from Klaviyo, show them something worth their time instead: new arrivals, a loyalty offer, or the next product in the range.
When a new shopper does sign up, RightMessage can add them to the Klaviyo list your welcome flow starts from.
Ask what they’re shopping for, what they’ve tried, or what matters most, and save each answer to their Klaviyo profile. Use any property name you like. It doesn’t need to exist in Klaviyo first.
Your flows can follow up on what each shopper told you, and your store can show them the right collection next time.
Build the audience in Klaviyo from purchases, browsing, or anything else Klaviyo tracks. RightMessage checks whether a recognized shopper is in that segment and changes the headline, image, offer, or section they see.
Shoppers RightMessage doesn’t recognize see your original store.
Use lists, segments, and profile properties for shoppers RightMessage recognizes. For everyone else, personalize from the page they’re on, where they came from, and what they’ve told you.
Add rm_kl={{ email }} to the links in your Klaviyo emails, and RightMessage knows which profile clicked. It can also use Klaviyo’s own click tracking and cookie when they point to a known profile. After that, RightMessage remembers that browser on later visits.
Show different content to VIPs, first-time buyers, or anyone in a segment you’ve built in Klaviyo. RightMessage reads who’s in a segment, and Klaviyo keeps managing it.
Use any profile property, like shopping goal, skin type, or favorite category, along with fields like first name and city.
Quiz and survey answers go to the profile as properties, ready for your next flow or campaign.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
Yes. RightMessage recognizes Klaviyo profiles when they click a link in your emails, then uses their list and segment membership and profile properties to change what they see on your store: a different headline, offer, image, or section. Quiz and survey answers go back to Klaviyo as profile properties. Klaviyo is included on the Scale and Pro plans.
Add rm_kl={{ email }} to the links in your Klaviyo emails. When a shopper clicks, RightMessage looks up their profile. It can also use Klaviyo’s own email click tracking and website cookie when those point to a known profile. RightMessage remembers that browser afterward. Shoppers it hasn’t recognized see your regular store.
Yes, through a Klaviyo segment. RightMessage doesn’t import order history, but Klaviyo can build a segment from purchases, and RightMessage can target anyone in it.
Quiz and survey answers, saved as profile properties with names you choose. A signup can also add someone to a Klaviyo list, which subscribes them to email marketing, so only use it with their permission. RightMessage can’t add people to segments or remove them. Klaviyo handles that.
RightMessage still recognizes the shopper, but it may load their profile without list and segment membership for that visit. Changes that depend on a list or segment won’t show, so the shopper sees your regular version of those sections.
Klaviyo starts on the Scale plan, which also includes website personalization campaigns, conversion goals, and full analytics. Pro adds built-in A/B testing.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.