Personalized landing pages for every cold outreach prospect

Add URL parameters to your outreach links. Clay, Apollo, Clearbit, and ZoomInfo can all dynamically build URLs using prospect data. Structure links like yoursite.com?industry=saas&role=cto&company_size=50-200. RightMessage reads these parameters and triggers personalization rules automatically.

No. URL parameters are captured on first page load and persist throughout the session. As prospects navigate to other pages, pricing, case studies, or features, the personalization follows them. Every page they visit is customized based on their enrichment data.

Start with the fields that most affect your messaging: industry, job role or title, and company size. These three parameters enable meaningful differentiation. You can add more granular data like tech stack, funding stage, or location as you build out personalization rules.

Yes. Pass a company name or company identifier as a parameter and create specific experiences for named accounts. Show "Welcome, Acme Corp" or display company-specific case studies. This works well for high-value target accounts in ABM campaigns.

Traditional ABM personalization uses IP-to-company matching for known target accounts. Enrichment-powered personalization works for cold prospects you have never engaged with. You are not waiting for them to identify themselves. Instead, you are proactively personalizing based on data you already have about them.

Clay can build dynamic URLs using any enrichment field, which is all RightMessage needs. No direct API integration required. Build your URL template in Clay using enrichment columns, and RightMessage handles the personalization when prospects click through.

Use the visual Flow builder to create conditions based on URL parameters. When industry equals saas, show SaaS messaging. When role equals cto, show technical content. When company_size equals enterprise, show enterprise features. No coding required.

Yes. RightMessage tracks conversions by the parameters you pass. You can see conversion rates broken down by industry, role, company size, or any other parameter. This data helps you refine both your outreach targeting and your personalization messaging.

They see your default page content. RightMessage only personalizes when it has data to act on. If someone bookmarks your page and returns directly, or forwards the link without parameters, they get the generic experience unless they later identify themselves.

Most teams have personalized outreach landing pages live within a few hours. Add the RightMessage snippet to your site, configure personalization rules for your key segments, and update your Clay or Apollo URL templates to include the relevant parameters. No developer required.

In Clay, create a formula column that builds your URL using enrichment data. For example: yoursite.com/demo?industry={Industry Column}&role={Job Title Column}&company_size={Employee Count Range}. Clay evaluates these formulas for each row, generating unique personalized URLs for every prospect in your outreach list. Use the generated URLs in your email templates.

Yes. Enrichment data from URL parameters can be combined with zero-party data you collect through RightMessage surveys and quizzes. For example, a prospect might arrive with industry and company_size from enrichment, then answer questions about their specific challenges or goals. Both data sources combine to enable highly targeted personalization.