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Email Platform

Grow your ActiveCampaign list, segment subscribers, and personalize everything

ActiveCampaign users invest heavily in automations and contact data, but that intelligence stops at email. RightMessage bridges the gap by bringing your contact tags, custom fields, and list membership directly to your website. Greet returning contacts by name, surface relevant case studies based on their industry field, or show pricing tiers matched to their lead score. Your website becomes an extension of your marketing automation.

What you can do with ActiveCampaign + RightMessage

Generate more leads with personalized forms

Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to ActiveCampaign.

Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.

Learn more about adaptive opt-in forms
Personalized form copy

Copy adapts based on segment

Collect rich segmentation data with suveys and quizzes

Use quiz funnels and surveys to learn what your users need, then sync that data back to ActiveCampaign as tags and custom fields.

Build segments based on company size, role, use case, and buying stage.

Learn more about quiz funnels
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Personalize using ActiveCampaign data + on-site behavior

Combine ActiveCampaign subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.

Show different headlines, case studies, pricing, and more based on who's visiting and what they need.

Learn more about lifecycle personalization
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All the data you need for smarter personalization

Pull subscriber data from ActiveCampaign, combine it with on-site behavior, and create experiences that convert.

Subscriber identification

Know instantly when a ActiveCampaign subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.

Tags & segments

Personalize based on ActiveCampaign tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.

Custom fields

Pull any custom field from ActiveCampaign for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.

Bidirectional sync

Collect data with on-site surveys and quizzes, then sync responses back to ActiveCampaign as tags or custom fields. Enrich your email marketing with zero-party data.

Pages viewed

Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.

Ad campaigns & referrers

Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.

New vs returning visitors

Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.

Geographic location

Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.

Tips for using RightMessage with ActiveCampaign

  • Personalize your pricing page based on company size stored in ActiveCampaign custom fields. Show enterprise messaging to contacts tagged as large companies
  • Use lead score thresholds to change your CTA. High-scoring contacts see "Book a demo" while lower scores see educational content offers
  • Pull the contact's industry custom field to display relevant testimonials and case studies from similar companies
  • Create segments for contacts on specific lists. Show different landing page content to your newsletter list vs. your trial users list
  • Sync quiz responses back to ActiveCampaign as custom fields, then use those fields in your automation conditions

Works with the website platforms you use

RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with ActiveCampaign.

Real results from RightMessage users

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  • $650,000 Additional launch revenue
  • 35,000 Segmented contacts
  • 88% Increased sales page conversions
CASE STUDY

Justin Welsh increased course launch revenue by $650k with RightMessage

Read case study
Tiago Forte
  • 62% sales from new leads
  • 200,000 data points collected
CASE STUDY

Forte Labs boosted sales within 30 days by 62% with RightMessage.

Read case study
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Ready to personalize your website?

Start your free 14-day trial and connect ActiveCampaign in minutes.

Frequently asked questions

Can I personalize based on which ActiveCampaign list a contact belongs to?

How does RightMessage work with ActiveCampaign lead scoring?

Will quiz responses sync back to my ActiveCampaign automations?

Can I personalize for contacts in different ActiveCampaign deal stages?

How do I use both tags and lists together for personalization?

How does RightMessage connect to ActiveCampaign?

What ActiveCampaign data can I use for personalization?

Can I sync survey and quiz responses back to ActiveCampaign?

How do I hide opt-in forms for existing ActiveCampaign subscribers?

Does RightMessage work with my existing ActiveCampaign tags and automations?

Need detailed setup instructions? Read our ActiveCampaign integration guide →