Grow your ActiveCampaign list, segment subscribers, and personalize everything
What you can do with ActiveCampaign + RightMessage
Generate more leads with personalized forms
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to ActiveCampaign.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Collect rich segmentation data with suveys and quizzes
Use quiz funnels and surveys to learn what your users need, then sync that data back to ActiveCampaign as tags and custom fields.
Build segments based on company size, role, use case, and buying stage.
Personalize using ActiveCampaign data + on-site behavior
Combine ActiveCampaign subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Welcome back,
All the data you need for smarter personalization
Subscriber identification
Tags & segments
Custom fields
Bidirectional sync
Pages viewed
Ad campaigns & referrers
New vs returning visitors
Geographic location
Tips for using RightMessage with ActiveCampaign
- Personalize your pricing page based on company size stored in ActiveCampaign custom fields. Show enterprise messaging to contacts tagged as large companies
- Use lead score thresholds to change your CTA. High-scoring contacts see "Book a demo" while lower scores see educational content offers
- Pull the contact's industry custom field to display relevant testimonials and case studies from similar companies
- Create segments for contacts on specific lists. Show different landing page content to your newsletter list vs. your trial users list
- Sync quiz responses back to ActiveCampaign as custom fields, then use those fields in your automation conditions
Works with the website platforms you use
RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with ActiveCampaign.
Popular use cases for ActiveCampaign
See how other ActiveCampaign users are using RightMessage to personalize their websites and grow their businesses.
Lead scoring from website behavior and survey responses
Score leads based on pages viewed, quiz responses, and email engagement. Sync scores to your email platform to trigger sales alerts and personalized follow-up.
Account-based website personalization without enterprise ABM pricing
Personalize your website for target accounts using data from your email platform. Show industry-specific messaging, company names, and custom content for named accounts without paying $50K+ for enterprise ABM tools.
Lifecycle stage personalization: match website content to customer journey
Personalize your website for each customer lifecycle stage. Show opt-in forms to new visitors, suppress popups for subscribers, and show upgrade paths to customers. Track behavior across sessions for powerful on-site retargeting.
Quiz funnels that segment leads and boost conversions
Turn website visitors into segmented subscribers with interactive quiz funnels that automatically tag leads in your email platform.
Collect zero-party data to personalize everything
Build rich subscriber profiles through quizzes, surveys, and progressive profiling. Use declared preferences to personalize email and website experiences.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your website?
Start your free 14-day trial and connect ActiveCampaign in minutes.
Frequently asked questions
Can I personalize based on which ActiveCampaign list a contact belongs to?
Yes. RightMessage reads your contact's list memberships in real-time. You can show different content based on whether someone is on your newsletter list, trial user list, customer list, or any combination. This is especially useful for showing upgrade paths to trial users or exclusive content to paying customers.
How does RightMessage work with ActiveCampaign lead scoring?
RightMessage can read lead scores from ActiveCampaign custom fields. Set up score thresholds to trigger different website experiences. For example, contacts with scores above 50 might see sales-ready CTAs, while those below see lead nurturing content. As contacts engage and scores update, their website experience changes automatically.
Will quiz responses sync back to my ActiveCampaign automations?
Yes. When contacts complete quizzes or surveys on your website, RightMessage writes their responses to ActiveCampaign as tags or custom field values. These can immediately trigger automations, update lead scores, or move contacts between lists based on their answers.
Can I personalize for contacts in different ActiveCampaign deal stages?
While RightMessage primarily syncs contact-level data like tags and custom fields, you can use tags to reflect deal stages. Many ActiveCampaign users add tags like 'deal-stage-proposal' through automations. RightMessage can then personalize content based on these stage-indicating tags.
How do I use both tags and lists together for personalization?
ActiveCampaign's dual system of tags and lists gives you flexible targeting options. In RightMessage, you can create segments that combine list membership with tag conditions. For example, show specific content only to contacts on your 'Customers' list who also have the 'enterprise' tag.
How does RightMessage connect to ActiveCampaign?
RightMessage connects to ActiveCampaign through a secure API integration. In your RightMessage settings, select ActiveCampaign as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.
What ActiveCampaign data can I use for personalization?
You can personalize based on any data in ActiveCampaign: subscriber tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Can I sync survey and quiz responses back to ActiveCampaign?
Yes. RightMessage syncs bidirectionally with ActiveCampaign. When visitors answer quiz or survey questions, their responses are automatically saved to ActiveCampaign as tags and/or custom fields. This lets you use that data in your email sequences and automations.
How do I hide opt-in forms for existing ActiveCampaign subscribers?
RightMessage automatically identifies returning ActiveCampaign subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.
Does RightMessage work with my existing ActiveCampaign tags and automations?
Absolutely. RightMessage imports all your existing ActiveCampaign tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Need detailed setup instructions? Read our ActiveCampaign integration guide →