Your ActiveCampaign emails already change based on each contact’s tags and fields. Then the contact clicks through to your website, and everyone gets the same page.
RightMessage connects to ActiveCampaign, recognizes contacts when they click a link in your emails, and uses their tags, custom fields, and lists to change what they see. Quiz and survey answers go back to ActiveCampaign, so your automations know more too. It’s a script you add to your site, so it works on WordPress or anything else.
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Grow includes the ActiveCampaign connection, quizzes, surveys, and personalized calls to action in RightMessage forms and popups. Changing the headlines and sections already on your site starts on Scale.
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Book a demoA contact in a trial shouldn’t see “Start your free trial.” A customer shouldn’t get the same pitch as a cold lead. Use the tags and fields you already have to show each contact the headline, proof, and call to action that fits where they are.
Visitors RightMessage doesn’t recognize see your original page.
Ask about role, company size, or what someone’s trying to fix, then save the answer to the contact as a tag or custom field. If a tag doesn’t exist yet, RightMessage creates it.
Your automations and sales team can use those answers right away, without another form to fill out.
Show your opt-in to visitors who aren’t contacts yet, and hide it from the ones who are. When someone signs up through a RightMessage form, create or update the contact, submit one of your ActiveCampaign forms, add them to a list, or apply a tag.
Pick the action your automation already starts from, and it runs the way it always has.
ActiveCampaign’s Conditional Content shows different blocks in an email based on a contact’s tags and fields. Site Tracking records which pages known contacts visit, so you can trigger an automation or adjust a score.
Both are useful. Neither changes what someone sees on your website. RightMessage reads the same contact data and uses it to change the headline, offer, or call to action on your pages. Keep ActiveCampaign for email and automation, and let your website catch up.
Use tags, custom fields, and lists for contacts RightMessage recognizes. For everyone else, personalize from the page they’re on, where they came from, and what they’ve told you.
Add rm_ac=%SUBSCRIBERID% to the links in your ActiveCampaign emails, and RightMessage knows which contact clicked. Signups through RightMessage forms are recognized too. After that, RightMessage remembers that browser on later visits.
Show different content to leads, trial users, and customers, or by product interest. RightMessage can add and remove tags, and it creates a tag if it doesn’t exist yet.
Use any custom field, like industry, company size, or role, along with first name, last name, and phone. Keep a lead score in a custom field, and you can personalize on that too.
Quiz and survey answers go to the contact as tags or custom fields, ready to start your next automation.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
Keep ActiveCampaign for your contacts, emails, and automations, and add RightMessage to your website. RightMessage recognizes contacts when they click a link in your emails, reads their tags, custom fields, and lists, and changes the headline, offer, or call to action they see. Quiz and survey answers go back to ActiveCampaign as tags or fields. The connection is included on Grow, and changing existing page content starts on Scale.
Not the page itself. Site Tracking records which pages known contacts visit, and Conditional Content changes blocks in your emails. To change what someone sees on your website, you need something that reads that contact data on the page. That’s what RightMessage does.
Add rm_ac=%SUBSCRIBERID% to the links in your ActiveCampaign emails. When a contact clicks, RightMessage reads their contact ID and loads their tags and fields. Signups through a RightMessage form are recognized too. RightMessage remembers that browser afterward. Contacts who haven’t clicked through or signed up in that browser see your regular page.
Yes, if the value lives on the contact. RightMessage reads contact tags and custom fields, so copy a lead score into a custom field, or tag contacts as they move through your pipeline, and target that. It doesn’t read deals or event history directly.
No. RightMessage is a script you add to your site. Paste it on the pages you want to change, whether you’re on WordPress, Webflow, Squarespace, a custom build, or anything else that lets you add a script.
ActiveCampaign is included on every plan, starting with Grow. Grow covers the connection, quizzes, surveys, forms, and personalized calls to action in RightMessage forms and popups. Changing the headlines, images, and sections already on your site starts on Scale.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.