RightMessage is audience segmentation software that builds each audience from the ad someone clicked, the pages they’ve viewed, their quiz answers and, if you connect one, your email platform or CRM. Use that one definition to match the landing page to the ad, pick which popup they see, update their contact record and tell sales when to follow up.
“RightMessage essentially tripled the size of my effective audience.”
The audience Finance Lead matches when any rule is true (OR): utm_content equals finance; Landing path equals /month-end-close; Quiz answer: Your role equals Controller; HubSpot field: Job title contains Finance.
When the rule for “customer” lives separately inside a popup, a landing page for your ads, and a CRM workflow, you end up maintaining three copies of one rule. Change one condition and the others quietly go wrong, so a customer who clicks your ad sees the signup popup again. RightMessage stores your audience and persona definitions in one place, so page personalizations, form content, and offers stay in sync.
LinkedIn ad
utm_content = 'finance'
Reusable audience
Website personalization
Match the page to the ad they clicked
Close the books days sooner, every month.
Define segments and personas from rules like “arrived from our LinkedIn ad,” “viewed pricing twice,” first-time vs. returning visitor, a quiz answer, or data in your ESP/CRM. Combine them with AND/OR rules to decide who’s who.
Know whether someone is anonymous, a lead who downloaded your checklist, or a customer, then use whatever your email platform or CRM exposes: tags, fields, lists, events, purchases, and revenue.
Personalize differently for direct visitors, traffic from any referring site, or people coming from one review site or partner’s post.
Target people by where they’ve been, like pricing twice or the demo page, how often they return, and how long they’ve known your site.
Use any segment or quiz answer you’ve defined in RightMessage, like their role or how many invoices they handle a month.
Carry your LinkedIn ad for finance leaders onto the page, using the UTM values that brought someone in, like utm_content = finance.
Read any query-string parameter your links or other tools add to the URL, then use it as an audience rule.
React to which RightMessage widget someone is seeing or whether they engaged with a question during this page view.
Show a different customer story or sales contact based on the visitor’s country or city.
Change what someone sees on a set date, day of the week, or month, like the last week of the quarter.
Inside flows and funnels, branch on lead score, a stored variable, or an answer like how many people are on their finance team.
Change the experience based on the visitor's operating system or browser.
Use data already available in the browser, including the values and events your site pushes to Google Tag Manager's dataLayer.
Use the current page or post, its tags or category, or the visitor's favorite content taxonomy.
Start with the audience your team keeps defining differently in each ad’s landing page, popup, and CRM workflow. Save the rule once, and every page, form, and follow-up that uses it treats that buyer the same way, so someone who clicked your ad and checked pricing twice gets a demo, not a first-visit pitch.
A useful persona isn't a fictional profile you forget in a slide deck. It's a definition that can recognize real visitors: what they're interested in, where they are in the buying process, and whether they're already a customer.
Arrived from your LinkedIn ad with utm_content = finance OR answered ‘Controller’ for their role, AND isn’t a known contact yet.
Match the page to the ad, lead with closing the books sooner, and offer the month-end close checklist instead of the newsletter.
Downloaded the close checklist, per their HubSpot contact, AND visited pricing at least twice AND hasn’t booked a demo.
Swap the checklist popup for a 20-minute demo with a specialist, and tell sales what they read before they call.
Marked as a customer in HubSpot.
Hide the demo offer and the ad pitch, and show the feature they haven’t turned on yet, like mobile approvals.
“In 90 days, 13,000 people answered questions, helping us grow and personalize our list.”
RightMessage runs on the CMS, website builder, framework, and landing pages you already use, and connects directly to your ESP or CRM when a campaign needs contact data. There are no pages to rebuild, DNS records to update, or systems to replace.
Explore every supported platform
ActiveCampaign
Beehiiv
Bento
Braze
ClickFunnels
Customer.io
Drip
Encharge
Ghost
GoHighLevel
HubSpot
Intercom
Kajabi
Keap
Kit
Klaviyo
Leadpages
Mailchimp
MailerLite
Ontraport
Shopify
Squarespace
Teachable
Unbounce
Userlist
Webflow
WordPressWe’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself.
Still unsure? Here are some of the most common questions we get.
Audience segmentation software—sometimes called customer segmentation software—groups visitors and contacts using shared characteristics or behavior, then makes those groups available for targeting, analysis, or automation. RightMessage focuses on website audiences: it combines on-site activity, campaign context, quiz/survey answers, and supported ESP/CRM data so you can change what happens next.
A CRM list usually contains known contacts based on data already stored in the CRM. A RightMessage audience can also evaluate anonymous website visitors and use live on-site context such as pages viewed, referral source, UTM parameters, visit history, and RightMessage activity. When a visitor is identified, supported ESP or CRM data can become part of the same rule.
Yes. For example, define “high-intent prospect” as someone who visited pricing more than once, has not reached the trial confirmation page, and is not marked as a customer in your connected ESP or CRM. Available CRM conditions depend on what the connected platform exposes.
No. Define the audience as a reusable segment in RightMessage, then reference that same segment in personalization and flows. If the definition changes, update the audience rather than recreating the logic everywhere it is used.
Yes, when supported by the connected platform. RightMessage can map a segment to a custom field or to tags/lists, so a matched or self-segmented visitor carries the same context into your email automation. Your ESP or CRM remains the system that stores the contact and sends the email.
Yes, through a RightMessage flow. Route the matching audience into the appropriate branch, then fire a webhook when the visitor reaches the handoff step. That request can send context to an external URL; what happens next depends on the receiving system and the payload you configure.
Yes. RightMessage supports website visitor segmentation for anonymous traffic. It can use behavioral segmentation signals such as page history and visit frequency alongside referral source, UTM and query parameters, location, device, and browser data. When a known subscriber returns, connected ESP/CRM attributes can be evaluated too.
Use it to personalize website content, choose which popup or form appears, branch a flow, change or skip questions, update supported ESP/CRM data, redirect the visitor, or fire a webhook from the flow. The point is to define who the visitor is once, then reuse that answer wherever the next decision happens.
What you learn about a visitor changes the page they see and the popup they get.
