Two-way sync between your website and ESP
Most tools push data one direction. RightMessage syncs bidirectionally. Tag someone in your ESP and your website knows immediately. Visitor engages on your site and your ESP updates in real-time.
What does bidirectional visitor sync mean?
Bidirectional sync means your website and email platform stay in perfect alignment without manual intervention. When a subscriber is tagged as a customer in your ESP, your website immediately treats them as a customer. When someone completes a survey on your site, those answers flow straight to their subscriber profile.
This is not a webhook. This is not a Zapier integration. This is continuous, real-time synchronization that keeps both systems as a single source of truth.
Once you know who visitors are, see how lifecycle personalization lets you show stage-specific content to each visitor.
One-way data pushes create blind spots
Webhooks and Zapier automations only push data in one direction. Your website never reads back what changed in your ESP.
The Wrong Way
The
Way
See exactly who is on your website
Drill into identified visitors, their activity, and their ESP data
Identified visitor activity feed
See every identified visitor on your site along with their complete engagement history. Page views, form submissions, survey responses, and tags from your ESP, all in one place. Filter by segment, search by email, and drill into individual visitor timelines.
When someone clicks an email link or submits a form, RightMessage identifies them and begins building their engagement profile.
Continuous two-way sync
Data flows both directions without middleware. Website engagement updates your ESP. ESP tag changes reflect on your website. No Zapier zaps, no webhook configurations, no sync delays.
This is the synchronization that enterprise CDPs promise but require engineering teams to implement. RightMessage delivers it out of the box.
Follow visitors across devices and sessions
The customer journey does not break when they switch devices
Cross-device identification
When someone clicks an email link on their phone and later visits on their laptop, RightMessage recognizes them. Each click from your emails re-identifies the visitor, maintaining continuity across devices and browsers.
Form submissions, email clicks, and login events all trigger identification. Once identified, the visitor context persists until cookies expire.
No impact on page performance
Async loading means personalization happens without slowing your site
Zero-flicker personalization
RightMessage loads asynchronously without blocking page render. Visitors never see generic content flash before personalized content appears. There is no visible content shift, no layout jump, and no delay in interactivity.
The snippet adds minimal overhead to page load times. Core Web Vitals remain unaffected. Your pages load fast and personalize instantly.
Enterprise CDP capabilities without the enterprise complexity
Mixpanel identifies users but does not personalize your website. Segment unifies data but requires engineering resources to activate it. Traditional CDPs cost five figures annually and take months to implement.
RightMessage delivers the visitor identification and website personalization capabilities that marketing teams actually need. No data warehouse, no SQL queries, no engineering backlog. Install the snippet, connect your ESP, and start personalizing in the same afternoon.
See how RightMessage compares to other personalization solutions.
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Frequently asked questions
How does two-way sync differ from webhooks?
Webhooks push data in one direction when specific events occur. If a webhook fails, the data is lost. Two-way sync maintains continuous alignment between your website and ESP. When you tag someone in your ESP, your website reads that tag the next time they visit. When they engage on your site, your ESP updates in real-time. No middleware, no retry logic, no sync gaps.
What ESPs and CRMs does RightMessage integrate with?
RightMessage integrates with major email platforms and CRMs including popular marketing automation tools. The integration reads and writes subscriber data bidirectionally. Tags, custom fields, and segments all sync in both directions. Check our help documentation for the current list of supported platforms.
How quickly does data sync between my website and ESP?
Data syncs in real-time. When a visitor submits a form or answers a survey question, their ESP profile updates within seconds. When you add a tag in your ESP, that tag is available for personalization the next time the subscriber visits your website. There are no batch processes or overnight syncs.
Does visitor identification work across different browsers and devices?
Yes. When a subscriber clicks a link in your email, RightMessage identifies them on that device and browser. If they later click another email link on a different device, they are identified there as well. Each email click re-establishes the identification, maintaining personalization continuity across their browsing journey.
Will this slow down my website?
No. RightMessage loads asynchronously without blocking page render. Personalization applies instantly with no visible content flash or layout shift. The script adds minimal overhead and does not impact Core Web Vitals. Your pages load at full speed while personalization happens seamlessly.
How does this compare to using Segment or a CDP?
CDPs like Segment excel at collecting and routing data but require engineering resources to activate that data for website personalization. RightMessage combines data collection, identity resolution, and website personalization in a single tool. You get the visitor identification and personalization capabilities without needing SQL queries, data pipelines, or engineering support.
Can I see which visitors are on my site right now?
Yes. The visitor activity feed shows identified visitors along with their engagement history, page views, form submissions, and ESP tags. You can filter by segment, search by email address, and drill into individual visitor timelines to understand exactly who is engaging with your content.
Do I need developer help to set this up?
No. Installation requires adding a JavaScript snippet to your website, which takes minutes. Connect your ESP through the RightMessage dashboard, then use the visual editor to configure personalization rules. The entire setup can be completed by a marketing team member in a single afternoon.