RightMessage

Updated October 2026

The Wisepops alternative that changes the page behind the popup.

Wisepops sells popups, bars, embeds and web push with a dedicated strategist, and your plan is set after a demo and a traffic audit. If you want what a visitor clicks or answers to change the headline, offer and call to action on the site you already have, RightMessage does that, with popups and quizzes included. Our prices are published, and you can start today.

RightMessagevsWisepops

TL;DR

The short version

What it is
RightMessageWebsite personalization with popups, quizzes and surveys built in, for in-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies.
WisepopsA traffic activation platform: popups, bars, embeds, quizzes, an on-site feed and web push, with a dedicated strategist.
What changes on your site
RightMessagePopups, bars and quizzes on every plan. From Scale, the headlines, copy, calls to action and sections already on your pages.
WisepopsIts own campaigns: popups, bars, embedded blocks, the on-site feed and web push, with visitor data inserted into campaign copy.
Where audiences come from
RightMessageAd and UTM context, pages viewed, on-site answers, and your email platform or CRM once someone's identified.
WisepopsDevice, location, pages visited, traffic source and UTM, plus Klaviyo segments, Shopify store data and Segment traits.
Testing and measurement
RightMessageA holdback on every campaign from Scale. On Pro, A/B test the page or each audience's changes, with a plain-language verdict.
WisepopsA/B tests of its campaigns against a control group that sees no campaign, reported on revenue per visitor, order rate and more.
Who it's for
RightMessageIn-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies who want the site itself to respond to each visitor.
WisepopsEcommerce and B2B brands that want a strategist to plan and run on-site campaigns.
Starting price
RightMessagePopups and quizzes on Grow, $99/mo, or $79/mo billed annually. Page changes on Scale, $249/mo, or $199/mo billed annually.
WisepopsNo plan table. Its demo page quotes plans from €499 a month, and from $599 a month for sites up to 1M pageviews.

Or ask an AI to help you choose:

Success story
“RightMessage has made it possible to personalize our website content based on who's actually visiting … without building separate landing pages manually for each audience. … It integrates cleanly with our existing site without needing a major rebuild, and performance has been fast, with personalized content loading without noticeable delay for visitors.”
MMuhammed A.Technical Project Manager, G2 reviewer

The complete comparison

A popup that asks something worth knowing

Wisepops is good at popups. You get exit intent, branching quizzes, 200+ templates, and answers that land in Klaviyo or HubSpot as properties on the contact.

RightMessage does popups, bars, toasters, takeovers and embedded forms too, and they're on every plan. The difference is where the answer goes next. When someone tells your popup they run a services business, we remember it. The offer they see, the page they land on and the follow-up you send can all use that answer, on this visit and the next one.

A RightMessage popup asking what best describes the visitor's business, with Software and Services answers

Show each answer the offer that fits

Wisepops lets you drop visitor data into campaign copy, like a first name, a city or a company name. That's useful, and it's still one offer with a few words swapped.

In RightMessage, an offer can change its headline and description for every answer you've collected. Someone who wants to see what everyone's working on gets a demo pitched around visibility. Someone buried in busywork gets the same demo pitched around automation. Visitors you haven't segmented yet get a version written for them too, so nobody sees a blank.

Offer settings with a headline that varies by work type and a description that varies by primary goal

Then change the page, not just the popup

A Wisepops embed adds a campaign block to your page, in a spot you pick with a CSS selector. That's handy for a signup form under a blog post.

We change what's already on the page. A customer who's already paying you shouldn't be asked to book a demo, so RightMessage swaps that button for an upgrade offer on the same page, at the same URL. The same goes for headlines, proof and whole sections, for anyone who answered a question, clicked an ad or became a customer.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

  1. What a new visitor sees

    Example landing page for an anonymous visitor, with a Book a demo call to action
  2. What an existing customer sees

    The same landing page for an existing customer, with Book a demo replaced by an Upgrade to Business call to action
Same page, same URL. The call to action changes for existing customers.

Stop asking people what they've already told you

Wisepops can hide a signup popup from people who've already subscribed. We take that further. When someone comes back, RightMessage skips the questions they've answered and moves on to the next useful one, or straight to the offer.

Once a visitor is identified, by one of our forms, a link in your emails or a supported integration, we save their answers to the contact in your email platform or CRM, as the tags or fields it supports. It works the other way too. A contact's existing tag or field can put them in the matching segment, so they're never asked at all.

Question handling set to ask only the questions we don't know the answer to, so returning visitors aren't asked twice

Where Wisepops goes further

Wisepops does a few things we don't. It has web push to bring visitors back, an on-site feed, AI product recommendations and cart recovery for Shopify stores, and a strategist who audits your traffic and builds your first campaigns. Its experiments report revenue per visitor and order value against a control group.

Our on-site side is popups, bars, embedded forms, quizzes and surveys, with routing like this exit intent offer. If web push or a product feed is central to your plan, we won't replace it. Your email platform keeps doing the follow-up, with better answers to work from.

Flow that sends exit intent visitors to one offer and everyone else to a standard offer

See the price before you talk to anyone

Wisepops doesn't publish a plan table. Its demo page currently quotes two starting prices, €499 a month, and $599 a month for sites up to 1M pageviews. It says the final price depends on your traffic, channels and level of service.

Ours are on our pricing page. You pay per project, so more visitors don't cost more. Popups and quizzes are on Grow at $99/mo, or $79/mo billed annually, and page changes start on Scale at $249/mo, or $199/mo billed annually. If you're an agency, each client gets their own project, and you open every one from your own account.

Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them
“I’ve seen jaws drop when I show companies this tool.”
Marc ThomasFounder, Positive Human & TinySeed SaaS Institute Coach

Marc Thomas’s RightMessage walkthrough

Not sure yet?

Which one fits your job?

RightMessage

Pick RightMessage if you want the whole page to use what visitors tell you.

  • You want popup and quiz answers to change the headline, offer and call to action, not just the next campaign.
  • You want returning visitors and known contacts to skip the questions they've already answered.
  • You want to set it up yourself on the site you already have, Shopify included.
  • You want published prices per project and a 14-day trial with every Pro feature and no card.

That's in-house marketing teams running paid ads, businesses with several kinds of buyer, and the agencies that run their sites.

Wisepops

Pick Wisepops if you want a team to run on-site campaigns for you.

  • You want web push, an on-site feed or AI product recommendations next to your popups.
  • You want a strategist to audit your traffic and build your first campaigns.
  • You run a Shopify store and want cart recovery, unique discount codes and add-to-cart buttons inside campaigns.

If that's the job, Wisepops covers more channels than we do.

In-depth comparison

Everything side by side

Category and scope

What it is
RightMessageWebsite personalization with popups, quizzes, surveys and built-in A/B testing
WisepopsA traffic activation platform with popups, embeds, bars, quizzes, an on-site feed and web push
Built for
RightMessageIn-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies
WisepopsEcommerce and B2B brands, with a dedicated strategist
Works on
RightMessageAny site where you can add our script, Shopify included
WisepopsAny site with its script tag, with integrations for Shopify, WordPress, Webflow and more

On-site campaigns

Formats
RightMessagePopups, bars, toasters, takeovers and embedded forms, quizzes and surveys
WisepopsPopups, bars, embeds, quizzes, surveys, the on-site feed and web push
Questions
RightMessageFlows that branch on each answer and skip questions a returning visitor already answered
WisepopsQuestions that branch, with answers saved at every step
Personalized copy
RightMessageAn offer's headline and description can change for every answer you've collected
WisepopsVariables insert visitor data, such as first name, city or company name, into campaign copy
Commerce extras
RightMessageNot our focus
WisepopsAI product recommendations, cart recovery, unique discount codes and add to cart for Shopify

Personalization and data

Changes to your pages
RightMessageHeadlines, copy, calls to action, images and sections already on the page, from Scale
WisepopsEmbeds add campaign blocks at a spot you choose with a CSS selector
Audiences from
RightMessageAd and UTM context, pages viewed, referrers, on-site answers, Google Tag Manager dataLayer values and events, and email platform or CRM data after someone is identified
WisepopsDevice, new or returning, location, language, pages visited, traffic source and UTM, plus Klaviyo segments, Shopify data and Segment traits
Email platform and CRM
RightMessageOnce someone's identified, answers save to the contact as tags or fields, and existing tags or fields can place a contact in a segment
WisepopsAnswers reach Klaviyo, HubSpot, Salesforce and 50+ other tools as properties on the contact

Testing and measurement

What you can test
RightMessageQuestion, form, offer and flow split tests on every plan. On Pro, A/B tests of the page or of each audience's changes.
WisepopsCopy, design, offers and targeting on popups, bars, embeds, feed messages and web push
Measuring the whole effect
RightMessageOne holdback per campaign, 10% by default, from Scale
WisepopsA control group that sees no campaign, with revenue per visitor, order rate and order value
Verdicts
RightMessageA likely range, and every version sent to GA4, Google Tag Manager and PostHog
WisepopsTests conclude automatically at statistical significance

Pricing and plans

Public pricing
RightMessageYes, per project, with no fees for visitors or contacts
WisepopsNo plan table. Quoted starting prices of €499 a month, and $599 a month for up to 1M pageviews
What sets the price
RightMessageYour plan
WisepopsTraffic volume, channels and level of service
Help with setup
RightMessageSet it up yourself, or book a demo and we'll walk through your first campaign
WisepopsA dedicated strategist, a traffic audit and first campaigns built by its team
How to start
RightMessageA 14-day trial with every Pro feature and no card
WisepopsBook a demo. Its team opens a 14-day trial after you add its script.

Frequently asked questions

Is RightMessage a good Wisepops alternative?+

Yes, if you want more than the popup to change. RightMessage gives you popups, bars, quizzes and surveys on every plan, and from Scale it uses those answers, ad clicks and email platform data to change the headline, offer and call to action on the pages you already have.

Can RightMessage replace my Wisepops popups?+

Mostly, yes. We cover popups, bars, toasters, takeovers, embedded forms, quizzes, surveys and exit intent. We don't do web push, an on-site feed or AI product recommendations, so if those carry a lot of your results, plan for them separately.

How does Wisepops pricing compare with RightMessage?+

Wisepops doesn't publish a plan table. Its demo page quotes plans from €499 a month, and from $599 a month for sites up to 1M pageviews, and says the price depends on traffic volume, channels and level of service. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Every plan includes hosted landing pages (Pages). Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026.

Does RightMessage work with Shopify?+

Yes. RightMessage works on any site where you can add our script, Shopify included. Add it to your store's theme, then start with one popup or one page.

Do popup and quiz answers reach my email platform?+

Yes, once the visitor is identified, for example by submitting one of our forms or clicking a link in your emails. We save their answers to the contact as the tags or fields your platform supports, and your platform may take a moment to process the update. It works both ways: an identified contact's existing tag or field can put them in the matching segment. Which email platforms and CRMs you can connect depends on your plan.

Can I switch from Wisepops without losing my contacts?+

Yes. Your contacts live in your email platform or CRM, not in your popup tool, so they stay put. Rebuild your best performing popup first, connect your email platform, then add one page change for the people who answered it.

Can an agency run RightMessage for its clients?+

Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. Each project is priced on its own plan, and more visitors don't change the price.

Ready to match every ad on the landing pages you already have?

Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.