For SaaS companies using Encharge, RightMessage lets you personalize your marketing site based on what users actually do in your product. Show different pricing tiers to trial users vs. paying customers, surface relevant case studies based on company size or industry, and deliver targeted upgrade prompts to users who are approaching plan limits. Turn your website into a dynamic extension of your product-led growth strategy.
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Use your existing Encharge subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Encharge.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Use quiz funnels and surveys to learn what your users need, then sync that data back to Encharge as tags and person fields.
Build segments based on company size, role, use case, and buying stage.
Combine Encharge subscriber data with real-time behavior to show perfectly relevant features. Use tags, person fields, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Pull subscriber data from Encharge, combine it with on-site behavior, and create experiences that convert.
Know instantly when a Encharge subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.
Personalize based on Encharge tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.
Pull any custom field from Encharge for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Collect data with on-site surveys and quizzes, then sync responses back to Encharge as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
See how other Encharge users are using RightMessage to personalize their websites and grow their businesses.
Unlike some platforms, Encharge does not automatically append subscriber IDs to email links. You need to add the merge tag ?rm_en={{person.email}} to your email links manually. When a contact clicks that link, RightMessage identifies them and loads their Encharge data for personalization.
RightMessage syncs tags and person fields from Encharge in real-time. This includes any custom person fields you have created, like plan_type, company_size, industry, or trial_status. You can personalize headlines, CTAs, testimonials, and entire page sections based on this data.
Yes. When visitors complete quizzes, surveys, or click specific CTAs on your website, RightMessage can write those values back to Encharge as person fields. This works bidirectionally, so your Encharge flows can trigger based on website behavior data.
Absolutely. Person field updates from RightMessage work exactly like any other field change in Encharge. You can use these updates as triggers for flows, apply tags conditionally, or branch your automation logic based on the new field values.
Sync your customer status to an Encharge person field like 'plan_type' from your app. RightMessage reads this field and lets you show trial users conversion-focused messaging, paying customers upgrade options, and anonymous visitors social proof and lead capture forms.
RightMessage connects to Encharge through a secure API integration. In your RightMessage settings, select Encharge as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and person fields. The setup takes about 2 minutes.
You can personalize based on any data in Encharge: tags, person fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Encharge. When visitors answer quiz or survey questions, their responses are automatically saved to Encharge as tags and/or person fields. This lets you use that data in your email sequences and automations.
RightMessage automatically identifies returning Encharge people when they click links in your emails. You can create segments that exclude people and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing people instead.
Absolutely. RightMessage imports all your existing Encharge tags and person fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.