The OptinMonster alternative that matches your page to the ad, not just your popup.

Someone clicks your ad for agencies and lands on a page written for every kind of team. OptinMonster can catch that click with UTM or referrer targeting and show a popup that mentions agencies. But the headline, the customer quote and the call to action behind the popup still talk to everyone.

RightMessage reads the same campaign parameters and changes the page itself. The agency click gets an agency headline and a quote from an agency customer on the landing page you already have, so you're not building and maintaining a copy of it for every ad.

Popups and on-site CTAs are on every plan. Changing the page itself starts on Scale.

Exit intent is central to OptinMonster, and it sits on the Pro plan and above. Our popups and full-screen takeovers can open on exit intent on every plan.

The useful part is what happens next. The same flow can run in an exit popup and in an embed on the page. It checks which widget it's running in, so people on their way out get the exit offer and everyone else gets the standard one. Add a condition for existing customers or for an answer they've already given, and each group gets its own next step from one flow you maintain once.

OptinMonster's Smart Tags fill a campaign with details like a visitor's name, city or today's date. That makes a popup feel personal. Asking a question tells you what they actually need.

In RightMessage, a popup can ask one question and show an offer worded for that answer. Tell us you're an agency and the headline reads Tailored to Your Creative Process. A software team sees Tailored to Your Development Cycle. It's one offer with a phrase for each answer, so you don't build a separate campaign for every segment. You can split test questions, forms, offers and flows on every plan.

OptinMonster sends new leads to your email platform or CRM when they opt in, and Smart Tags can use data from that platform inside a campaign. We save more than the email address.

Once a visitor is identified, by filling out a form or clicking a link in one of your emails, we save their answers to the contact in your email platform or CRM as the tags, fields or list actions your platform supports. Your platform may take a moment to process the update. Choice mappings work both ways, so a contact who already has a matching field or tag lands in the right segment without being asked again.

OptinMonster has more campaign formats than we do, including coupon wheels, content lockers and countdown timers, with more than 700 templates to start from and a WordPress plugin. Its Growth plan adds ecommerce integrations like Shopify and WooCommerce, plus sub-accounts and custom branding for client sites.

Our widgets come in five types: popup, toaster, bar, full-screen takeover and embedded. We don't have coupon wheels or countdown timers. What we add is the page around the widget, so the offer and the page agree with each other.

OptinMonster prices its plans by sites and monthly campaign impressions. Basic covers 1 site and 2,500 impressions for $21/mo billed monthly. Billed annually, its first year is $108 and it renews at $210. Growth covers 5 sites and 100,000 impressions for $147/mo monthly, or $804 for the first year, renewing at $1,470. If you go over your impressions, OptinMonster moves you up a tier.

Our prices are per project, and more traffic doesn't raise them. Popups and surveys are on Grow at $99/mo, or $79/mo billed annually. Changing your pages for each ad or answer starts on Scale at $249/mo, or $199/mo billed annually.