Increase your list growth rate by 20%+ with Smart Forms
Stop showing the same forms to everyone. RightMessage forms adapt to each visitor, showing the right lead magnet, the right copy, and the right offer based on who they are and what they're doing.
Visually map out who gets what form
Most form tools show you a list of forms and leave you guessing which ones appear where. RightMessage is different.
With our visual Flow builder, you'll see exactly who sees what. New visitors get your lead magnet. Returning visitors see your quiz. Subscribers see an upgrade offer. All mapped out visually.
Match the right lead magnet to each visitor
A freelancer and a CEO shouldn't see the same lead magnet. RightMessage matches visitors to the offer most likely to convert them.
Use what you know about them (their industry, their role, what content they've consumed) to automatically serve the lead magnet that speaks directly to their situation.
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Personalize your form copy dynamically
Don't have 12 different lead magnets? No problem. Personalize the copy on a single form instead.
"Join 5,000 freelancers getting our weekly tips" converts better than a generic pitch. RightMessage lets you swap headlines, descriptions, and CTAs based on who's viewing.
Send people to different pages based on their answers
Not everyone who fills out your form should end up in the same place. RightMessage can redirect people to different URLs based on any data you have about them.
Qualified leads go straight to your calendar. Budget-conscious prospects see your one-time offer. Agencies land on your partner program page. Every person gets the next step that makes sense for them.
Stop annoying existing subscribers
Nothing frustrates subscribers more than seeing opt-in popups for a list they're already on.
RightMessage knows when someone is already subscribed. Show them an upgrade offer, a new quiz, or nothing at all. Your subscribers will thank you.
Syncs instantly with your email platform
New subscribers flow directly into your email platform. Tags, custom fields, and segmentation data sync automatically in real-time.
No Zapier delays. No missing data. Every opt-in lands exactly where it should, with all the context your email automations need.
From one-size-fits-all to perfectly matched
The difference between a 2% and a 5% conversion rate often comes down to relevance. When your forms feel personally relevant, more people convert.
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Frequently asked questions
How do RightMessage forms integrate with my email platform?
RightMessage connects directly with major email platforms including Kit (ConvertKit), Mailchimp, Drip, ActiveCampaign, HubSpot, Klaviyo, Customer.io, and more. When someone fills out a form, their data syncs instantly to your email platform, including any tags, custom fields, and segmentation data you've configured.
There's no Zapier delay or middleware required. The integration is native and bi-directional, meaning RightMessage can also read subscriber data from your email platform to personalize what existing subscribers see.
Can I use RightMessage forms on any website platform?
Yes. RightMessage works on any website where you can add a JavaScript snippet. This includes WordPress, Squarespace, Webflow, Shopify, custom-built sites, and virtually any other platform. You simply add a small snippet of code to your site and configure your forms in the RightMessage dashboard.
What types of forms can I create?
RightMessage offers several widget types: slide-ups that appear from the corner, sticky bars at the top or bottom of the page, takeover modals, and inline embeds that sit within your content. Each can be configured with custom styling to match your brand, and you can set different trigger conditions (time on page, scroll depth, exit intent, etc.).
How does subscriber suppression work?
Because RightMessage integrates deeply with your email platform, it can identify when a visitor is already on your list. Using our visual Flow builder, you can create rules that show different content to subscribers versus anonymous visitors. Subscribers might see an upgrade offer or nothing at all, while new visitors see your lead magnet.
This prevents the frustrating experience of existing subscribers being asked to join a list they're already on.
Can I show different lead magnets to different visitors?
Absolutely. RightMessage tracks visitor behavior on your site, including what content they read, where they came from, and any answers they've given to previous questions. You can use this data to route visitors to different forms or lead magnets using our visual Flow builder.
For example, visitors who've been reading your beginner content might see a starter guide, while those consuming advanced content see a more sophisticated resource.
Do I need technical skills to set up Smart Forms?
No coding is required. RightMessage uses a visual drag-and-drop interface for building forms and a visual Flow builder for setting up targeting rules. You can preview everything before it goes live. The only technical step is adding a single JavaScript snippet to your website.
How do conditional redirects work after form submission?
When someone submits a form, RightMessage can redirect them to different URLs based on any data you have about them. This includes their answers to survey questions, their browsing behavior, tags from your email platform, or custom field values.
Common use cases include sending qualified leads to a booking calendar, directing budget-conscious prospects to a special offer page, or routing enterprise inquiries to a different sales flow.
Can I personalize form copy without creating multiple forms?
Yes. RightMessage lets you create dynamic text variations within a single form. You can swap out headlines, descriptions, button text, and more based on visitor data. This means you can say "Join 5,000 freelancers" to freelancers and "Join 5,000 agency owners" to agency visitors without maintaining separate forms.
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Two ways to get started:
