Quiz funnels that segment leads automatically
Build interactive quizzes that capture emails, segment subscribers based on their answers, and sync everything to your email platform in real-time. No Zapier required.
What are quiz funnels?
Quiz funnels are multi-step lead generation tools that ask visitors questions and segment them based on their responses. Unlike static lead magnets, quiz funnels actively engage visitors while collecting zero-party data about their goals, challenges, and preferences.
Stop treating every subscriber the same
Generic lead magnets capture emails but tell you nothing about what subscribers actually want.
The Wrong Way
The
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Quiz funnel types that convert
Different quiz formats for different business goals
Product recommendation quizzes
Help visitors find the right offering from your catalog. Ask about their goals, budget, and experience level, then recommend the product or service that fits best.
Needs assessment quizzes
Identify where visitors are in their journey. Are they beginners who need foundational content or advanced users ready for implementation? Answers determine which sequences they see.
Personality or style quizzes
Create an engaging experience while categorizing subscribers into archetypes. Works especially well for lifestyle brands, coaches, and consultants who serve different personality types.
Qualification quizzes
Pre-qualify leads before they book calls or request proposals. Screen for budget, timeline, and fit so your sales team focuses on the right prospects.
How RightMessage quiz funnels work
Build branching quiz experiences without code
Visual flow builder
Design questions, set up conditional logic for different paths, and connect results directly to your email platform. Drag and drop to create complex branching flows.
No coding required. See the entire quiz flow visually and test before publishing.
Automatic ESP sync
Quiz answers automatically become tags and custom fields in your email platform. No Zapier or middleware required.
The sync is bidirectional. Existing subscriber data can personalize the quiz itself, skipping questions you have already answered.
From quiz to conversion
Every touchpoint personalized to what they told you
Results pages that match their answers
Show each quiz taker a results page built specifically for them. Swap headlines, recommendations, and calls-to-action based on how they scored or what they selected.
Go beyond generic results. Surface the exact product, service, or content that fits their situation.
Email sequences that continue the conversation
The follow-up emails someone receives should reflect what they just told you. Reference their answers, address their specific challenges, and recommend solutions that actually fit.
Turn quiz responses into personalized nurture campaigns that feel like one-to-one conversations.
Embedded on your site, styled your way
Keep visitors on your domain throughout the entire quiz experience. No redirects to third-party platforms that break the flow.
RightMessage adapts to your existing design. Your fonts, your colors, your layout. Quiz takers see your brand, not ours.
Ready to turn visitors into segmented subscribers?
Start your free trial and build your first quiz funnel today.
Frequently asked questions
What makes RightMessage quiz funnels different from other quiz tools?
Most quiz tools are standalone. RightMessage connects your quiz to everything else: your email platform, your website personalization, and your existing subscriber data. Quiz answers sync in real-time, returning visitors pick up where they left off, and existing subscribers skip the email capture entirely.
How do quiz responses turn into email segments?
Each quiz answer can map to a tag or custom field in your email platform. When someone selects 'I'm a beginner,' they get tagged as a beginner. When they say their biggest challenge is time, that becomes a custom field. Your email automations trigger based on these tags instantly.
Can returning subscribers skip questions I already know the answer to?
Yes. RightMessage pulls existing data from your email platform. If you already know someone's industry or experience level, the quiz can skip those questions or pre-fill the answers. No one wants to answer the same questions twice.
What happens to quiz data if someone abandons midway through?
Every answer syncs to your email platform as it happens, not just when someone finishes. If someone bails after question three, you still have those three answers. When they return, they continue from question four, not question one.
How customizable are the quiz results pages?
Completely. Show different results pages based on score ranges or specific answer combinations. Within a single results page, swap out headlines, product recommendations, testimonials, and CTAs based on what each person told you. Every results page can feel uniquely tailored.
Do I need to send visitors to another website to take the quiz?
No. RightMessage quizzes embed directly on your website. Visitors stay on your domain, see your branding, and never know a third-party tool is involved. This keeps your conversion rates high and your brand experience consistent.
Can I A/B test different quiz questions or paths?
Yes. Test different question phrasings, answer options, or entire quiz branches. RightMessage tracks where people drop off and which paths convert best, so you can optimize based on real data.
What kind of completion rates do RightMessage quizzes achieve?
RightMessage quizzes average 80%+ completion rates. This is much higher than typical quiz tools because our quizzes skip irrelevant questions, remember progress, and feel conversational rather than interrogative.