Keap gives you powerful CRM and sales automation, but your website still shows the same generic content to every visitor. RightMessage bridges that gap by using your Keap tags and custom fields to personalize the website experience - showing different messaging to leads vs customers, tailoring content based on service interests, and adapting offers based on where contacts are in your sales pipeline.
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Use your existing Keap subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Keap.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Use quiz funnels and surveys to learn what your users need, then sync that data back to Keap as tags and custom fields.
Build segments based on company size, role, use case, and buying stage.
Combine Keap subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Pull subscriber data from Keap, combine it with on-site behavior, and create experiences that convert.
Show lead magnets to anonymous visitors and personalized content to Keap subscribers. RightMessage recognizes a subscriber once they've clicked an identifying link in a Keap email or submitted a form in that browser, not on every anonymous visit from someone who happens to be on your list.
Personalize based on Keap tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.
Pull any custom field from Keap for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Collect data with on-site surveys and quizzes, then sync responses back to Keap as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
Add ?rm_isoft=~Contact.Id~ to URLs in your Keap emails. Keap automatically replaces ~Contact.Id~ with each recipient's contact ID. When contacts click through, RightMessage identifies them and pulls their tags and custom fields. The parameter is stripped before sharing to protect contact privacy.
RightMessage reads tags, custom fields, and native fields like first name and last name from Keap. You can personalize based on tag categories that indicate service interest, lead status, or customer tier. Custom fields let you segment by any data you collect, including dropdown selections, radio buttons, and text fields.
Use merge tags like {{ infusionsoft.customFields.field_name }} for custom fields or {{ infusionsoft.nativeFields.firstName }} for native fields. The field_name should be lowercase with underscores replacing spaces. You can also display the contact email with {{ infusionsoft.email }}.
Yes. RightMessage can both apply and remove tags in Keap. When visitors complete a quiz or survey, tags are applied to track their interests. When they convert or move through your funnel, you can update their tag assignments. This keeps your Keap contact records synced with website behavior.
Keap organizes tags into categories for better management. RightMessage displays tags with their category as 'Category -> Tag Name'. You can use tags from any category to segment visitors and personalize content. This makes it easy to organize your segmentation strategy around service types, lead stages, or customer tiers.
RightMessage connects to Keap through a secure API integration. In your RightMessage settings, select Keap as your email platform and authorize the connection. RightMessage will automatically import your tags, lists, and custom fields. The setup takes about 2 minutes.
You can personalize based on any data in Keap: tags, custom fields, lists, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Keap. When visitors answer quiz or survey questions, their responses are automatically saved to Keap as tags and/or custom fields. This lets you use that data in your email sequences and automations.
Yes, for the contacts RightMessage has identified. When a subscriber clicks a link in one of your Keap emails, RightMessage can recognize them, provided Keap's link setup includes the identifying parameter. Submitting a form on your site identifies someone too. From then on, return visits in that same browser can hide the opt-in and show something more useful instead. Someone on your list who hasn't been identified in that browser yet still sees the opt-in.
Absolutely. RightMessage imports all your existing Keap tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.