Personalize your Unbounce pages for every campaign
Personalization features for Unbounce
Match landing page content to ad copy
Automatically personalize headlines, CTAs, and content based on UTM parameters. One Unbounce page can serve unlimited ad variations.
Improve quality scores and conversion rates by ensuring message match between your ads and landing pages.
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Personalize by traffic source and campaign
Show different content based on where visitors came from. Facebook traffic sees social proof. Google traffic sees search-relevant messaging. Email traffic sees subscriber-specific content.
Create cohesive experiences from ad click to conversion.
Qualify leads with embedded quizzes
Add quiz funnels to your Unbounce pages to qualify leads and route them to the right offer. Collect zero-party data and sync it to your email platform.
Show personalized results pages that convert quiz completers into customers.
Tips for using RightMessage with Unbounce
- Add the RightMessage script to your Unbounce pages via Page Properties > Javascripts > Head section
- Use Unbounce's Dynamic Text Replacement alongside RightMessage for maximum personalization
- Personalize landing pages based on company size, industry, or role using data from your CRM or ABM platform
- Show different case studies and testimonials based on visitor industry or company attributes
- For PPC campaigns, combine UTM-based personalization with visitor-level segmentation for better message match
Connect with your email platform
RightMessage connects with popular email platforms to personalize your Unbounce site based on subscriber data.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your Unbounce site?
Start your free 14-day trial and connect Unbounce in minutes.
Frequently asked questions
How do I install RightMessage on Unbounce?
Open your page in the Unbounce builder, go to Page Properties > Javascripts. Add the RightMessage script to the Head section and save. Republish your page for the changes to take effect.
How does RightMessage compare to Unbounce Dynamic Text Replacement?
Dynamic Text Replacement swaps text based on URL parameters. RightMessage goes further by personalizing based on visitor segments, behavioral data, ESP attributes, and more. You can use both together for comprehensive personalization.
Can RightMessage personalize Unbounce Smart Traffic pages?
Yes. RightMessage personalizations apply on top of whichever variant Smart Traffic serves. This means you get AI-driven variant selection plus visitor-specific content personalization within each variant.
How do I show different content to different industries?
If you know visitor industry from your ESP, CRM, or ABM platform, RightMessage can use that data to personalize. Show software companies different case studies than healthcare companies. Display industry-specific testimonials and messaging.
Does RightMessage work with Unbounce popups and sticky bars?
RightMessage has its own popup and bar widgets that work on Unbounce pages. These can be personalized based on visitor segment and triggered based on behavior. RightMessage popups can complement or replace Unbounce popups.
How do I add RightMessage to my Unbounce site?
Add a small JavaScript snippet to your Unbounce site, similar to adding Google Analytics. In most cases, this means pasting the code in your Unbounce site settings or header section. Installation typically takes 5 minutes or less.
Can I personalize without writing code on Unbounce?
Yes. RightMessage works with Unbounce's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.
Will RightMessage slow down my Unbounce site?
No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.
What elements can I personalize on Unbounce?
You can personalize any text, images, or content sections on your Unbounce site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.
Does RightMessage work with Unbounce's built-in forms?
RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Unbounce site. You can also personalize Unbounce's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.