Userlist helps SaaS companies send behavior-driven email, but your marketing site still shows the same content to everyone. RightMessage connects to Userlist to personalize your website using user properties, showing different messaging to trial users vs paying customers, personalizing based on plan type or feature usage, and tailoring content to each user's journey stage.
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Use your existing Userlist subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Userlist.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Use quiz funnels and surveys to learn what your users need, then sync that data back to Userlist as properties and properties.
Build segments based on company size, role, use case, and buying stage.
Combine Userlist subscriber data with real-time behavior to show perfectly relevant features. Use properties, properties, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Pull subscriber data from Userlist, combine it with on-site behavior, and create experiences that convert.
Know instantly when a Userlist subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.
Personalize based on Userlist tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.
Pull any custom field from Userlist for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Collect data with on-site surveys and quizzes, then sync responses back to Userlist as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
Add ?u_id={{ user.email }} to links in your Userlist emails. When users click through, RightMessage identifies them and caches their user record in a browser cookie. Return visitors are recognized automatically without needing the URL parameter again.
RightMessage can read all user properties from Userlist. This includes any custom properties you track, such as plan type, feature usage, company size, or lifecycle stage. Use any property to segment visitors and personalize content.
Use merge tags like {{ userlist.customFields.property_name }} or {{ userlist.email }}. Userlist converts property names to lowercase with underscores, so 'Plan Type' becomes plan_type. Reference properties using this snake_case format.
Yes. RightMessage can update user properties in Userlist. When visitors complete a quiz or survey, their responses sync back to Userlist as properties. This enriches user profiles and can trigger targeted email campaigns.
Yes. RightMessage can fire events to Userlist when visitors complete specific actions on your website. This lets you trigger email sequences based on website behavior, such as viewing pricing pages or engaging with specific content.
RightMessage connects to Userlist through a secure API integration. In your RightMessage settings, select Userlist as your email platform and authorize the connection. RightMessage will automatically import your properties, segments, and properties. The setup takes about 2 minutes.
You can personalize based on any data in Userlist: properties, properties, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Userlist. When visitors answer quiz or survey questions, their responses are automatically saved to Userlist as properties and/or properties. This lets you use that data in your email sequences and automations.
RightMessage automatically identifies returning Userlist users when they click links in your emails. You can create segments that exclude users and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing users instead.
Absolutely. RightMessage imports all your existing Userlist properties and properties. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.