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Email Platform

Grow your Userlist list, segment subscribers, and personalize everything

Userlist helps SaaS companies send behavior-driven email, but your marketing site still shows the same content to everyone. RightMessage connects to Userlist to personalize your website using user properties, showing different messaging to trial users vs paying customers, personalizing based on plan type or feature usage, and tailoring content to each user's journey stage.

What you can do with Userlist + RightMessage

Generate more leads with personalized forms

Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Userlist.

Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.

Learn more about adaptive opt-in forms
Personalized form copy

Copy adapts based on segment

Collect rich segmentation data with suveys and quizzes

Use quiz funnels and surveys to learn what your users need, then sync that data back to Userlist as tags and custom fields.

Build segments based on company size, role, use case, and buying stage.

Learn more about quiz funnels
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Personalize using Userlist data + on-site behavior

Combine Userlist subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.

Show different headlines, case studies, pricing, and more based on who's visiting and what they need.

Learn more about lifecycle personalization
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All the data you need for smarter personalization

Pull subscriber data from Userlist, combine it with on-site behavior, and create experiences that convert.

Subscriber identification

Know instantly when a Userlist subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.

Tags & segments

Personalize based on Userlist tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.

Custom fields

Pull any custom field from Userlist for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.

Bidirectional sync

Collect data with on-site surveys and quizzes, then sync responses back to Userlist as tags or custom fields. Enrich your email marketing with zero-party data.

Pages viewed

Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.

Ad campaigns & referrers

Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.

New vs returning visitors

Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.

Geographic location

Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.

Tips for using RightMessage with Userlist

  • Get your Push Key and Push ID from Userlist Settings > Push API and connect them in RightMessage
  • Add ?u_id={{ user.email }} to links in your Userlist emails to identify users when they click through to your site
  • Use Userlist properties like plan_type, trial_status, or feature_usage to show relevant upgrade prompts and feature highlights
  • Personalize your pricing page based on user plan type, showing relevant feature comparisons for their upgrade path
  • Sync quiz and survey responses back to Userlist properties to enrich user profiles and trigger targeted campaigns

Works with the website platforms you use

RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with Userlist.

Real results from RightMessage users

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  • $650,000 Additional launch revenue
  • 35,000 Segmented contacts
  • 88% Increased sales page conversions
CASE STUDY

Justin Welsh increased course launch revenue by $650k with RightMessage

Read case study
Tiago Forte
  • 62% sales from new leads
  • 200,000 data points collected
CASE STUDY

Forte Labs boosted sales within 30 days by 62% with RightMessage.

Read case study
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Ready to personalize your website?

Start your free 14-day trial and connect Userlist in minutes.

Frequently asked questions

How does RightMessage identify Userlist users on my website?

What Userlist data can I use for personalization?

How do I display Userlist properties on my website?

Can I write data back to Userlist from RightMessage?

Does RightMessage track events in Userlist?

How does RightMessage connect to Userlist?

What Userlist data can I use for personalization?

Can I sync survey and quiz responses back to Userlist?

How do I hide opt-in forms for existing Userlist subscribers?

Does RightMessage work with my existing Userlist tags and automations?

Need detailed setup instructions? Read our Userlist integration guide →