Segmentation made simple
RightMessage makes it easy to finally segment your email list using easy to set up and highly engaging and fully personalized surveys and quizzes, along with analyzing what your subscribers do on your website.
Visually create highly engaging segmentation surveys and quizzes
Using our Flow editor you quickly set up simple surveys or quizzes, or complex "conversational" logic that ask different questions to different people depending on both who they are and what they answered already.
When you create your surveys and quizzes, you have full access to the data you already have about your subscribers. Want to change up question #2 if someone's tagged "Customer"? No sweat.
Only ask what you don't know already
RightMessage knows if someone has answered a question previously.
If they have – either the last time they completed this survey or quiz, or when a question was asked in another place – then we'll skip showing them the question.
(This is completely optional, however. If you'd like to always re-ask questions, you can.)
Personalize every question
Want to include someone's first name in a question? Or change up the answer options based on whether they've already attended a past webinar of yours?
All of this is easily doable thanks to our best-in-class two way synchronization between RightMessage and your email marketing database or CRM.
Non-linear? No problem
Forget "Logic Hops." Create a visual flowchart of who should get asked what questions, and when, using our Flow builder.
The best performing surveys don't ask the same questions to everyone. Instead, they ask different questions based on how previous questions were answered. Doing this is a piece of cake with RightMessage.
Recommend the perfect next step
Once someone's completed your survey, you could show them a simple "Thank You" screen...
Or you could display a recommended offer, promotion, tripwire, or welcome message based on what you learned about them.
Pitch the perfect starter product to your new subscribers, or personalize the product you recommend to a veteran reader. The sky's the limit.
Not every subscriber is created equal
Our built-in Lead Scoring allows you to easily trigger specific outcomes when someone is the perfect fit.
This might mean pushing your "VIP" subscribers into your CRM so you can reach out manually, or it could be as simple as only allowing your best-fit subscribers to book a time on your calendar.
We help creators convert more customers
- 62%sales from new leads
- 200,000data points collected
Tiago Forte boosted sales within 30 days by 62% with RightMessage.
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- $650,000Additional launch revenue
- 35,000Segmented contacts
- 88%Increased sales page conversions
Justin Welsh increased course launch revenue by $650k with RightMessage.
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So much more than just another "form tool"
We wanted to make it simple for you create sophisticated surveys, and simple for your subscribers to actually start and finish them. On average, RightMessage surveys have an 80%+ completion rate.
The Old Way
The 
Way
All the ways you can segment your list:
Identified vs. anonymous visitors
If someone's not on your list, you'll likely want to offer a lead magnet. If they are a subscriber, you'll promote a recommended "next step" offer.
Contact data from your email platform
Query tags, lists, custom fields, groups, and other segmentation data you attach to your list subscribers.
Direct vs. referred traffic
Did someone come to your website by typing in your URL, or were they referred from another site?
Target by domain or referring page
Segment visitors based on either the domain they arrived from (e.g. google.com), or a specific page that sent them
Target by page views
Segment based on the current page someone's viewing, whether they've viewed a specific page, and how frequently and when someone might have viewed a specific page - or section - of your website.
First time vs. returning visitor
Segment based on whether someone's been to your website in the past or not. Optionally refine your segmentation to check just how long it's been since they've been to your website.
Target by landing page
Segment visitors based on the page they initially viewed on your website. (Since Google no longer lets you query what someone was searching for, this is a great way to approximate intent.)
Combine quiz or survey questions
Further segment visitors based on other segments you've defined, along with how they've answered quiz or survey questions.
Target by UTM or other parameters
Segment visitors based on UTM or query string parameters, both for the current page view and (optionally) any previous page views.
On-site quiz or survey engagement
Segment visitors based on how they've interacted with your RightMessage widgets, quizzes, or surveys.
Target by location
Segment visitors based on geolocated country and city data.
Target by date
Segment and route visitors based on the current date, month, or year, along with whether the current date is within a specified start and end date. Perfect for time-based personalization campaigns.
Target by device or browser type
Segment visitors based on their operating system, device, or web browser.
Target using Javascript data
Pass any Javascript data directly into RightMessage's segmentation engine. Perfect for arbitrary requirements, like providing the logged in user's User ID.
Target using cookie or localStorage data
Segment visitors based on the presence or absence of cookie or localStorage data kept in their browser.
Leverage WordPress data
Segment visitors based on the post they're reading, the category of content they're reading, WordPress tags, and also the most read category / tag.