Learn From Your List

Segmentation made simple

RightMessage makes it easy to finally segment your email list using easy to set up and highly engaging and fully personalized surveys and quizzes, along with analyzing what your subscribers do on your website.

Visually create highly engaging segmentation surveys and quizzes

Using our Flow editor you quickly set up simple surveys or quizzes, or complex "conversational" logic that ask different questions to different people depending on both who they are and what they answered already.

When you create your surveys and quizzes, you have full access to the data you already have about your subscribers. Want to change up question #2 if someone's tagged "Customer"? No sweat.

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Only ask what you don't know already

RightMessage knows if someone has answered a question previously.

If they have – either the last time they completed this survey or quiz, or when a question was asked in another place – then we'll skip showing them the question.

(This is completely optional, however. If you'd like to always re-ask questions, you can.)

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Personalize every question

Want to include someone's first name in a question? Or change up the answer options based on whether they've already attended a past webinar of yours?

All of this is easily doable thanks to our best-in-class two way synchronization between RightMessage and your email marketing database or CRM.

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Non-linear? No problem

Forget "Logic Hops." Create a visual flowchart of who should get asked what questions, and when, using our Flow builder.

The best performing surveys don't ask the same questions to everyone. Instead, they ask different questions based on how previous questions were answered. Doing this is a piece of cake with RightMessage.

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Recommend the perfect next step

Once someone's completed your survey, you could show them a simple "Thank You" screen...

Or you could display a recommended offer, promotion, tripwire, or welcome message based on what you learned about them.

Pitch the perfect starter product to your new subscribers, or personalize the product you recommend to a veteran reader. The sky's the limit.

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Not every subscriber is created equal

Our built-in Lead Scoring allows you to easily trigger specific outcomes when someone is the perfect fit.

This might mean pushing your "VIP" subscribers into your CRM so you can reach out manually, or it could be as simple as only allowing your best-fit subscribers to book a time on your calendar.

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We help creators convert more customers

<p>Tiago Forte boosted sales within 30 days by 62% with RightMessage.</p>
  • 62%sales from new leads
  • 200,000data points collected
CASE STUDY

Tiago Forte boosted sales within 30 days by 62% with RightMessage.

Read case study
<p>Justin Welsh increased course launch revenue by $650k with RightMessage.</p>
  • $650,000Additional launch revenue
  • 35,000Segmented contacts
  • 88%Increased sales page conversions
CASE STUDY

Justin Welsh increased course launch revenue by $650k with RightMessage.

Read case study
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So much more than just another "form tool"

We wanted to make it simple for you create sophisticated surveys, and simple for your subscribers to actually start and finish them. On average, RightMessage surveys have an 80%+ completion rate.

The Old Way

Asking conditional questions requires setting up weird "Logic Hops".
Everyone gets the same exact set of questions.
There's no way for non-completers to start again where they left off.
Requires Zapier or some other middleman to sync data.
Your subscribers need to enter in their email address again (which could lead to typos.)
If someone doesn't finish your survey, no segmentation happens.
Want to test another way of asking? Or measure where people drop off? Sorry 🙁

The RightMessage Way

Visually map out who should get asked what, and when.
Personalize your survey using data from your email platform or on-site behavior.
Did someone bail midway through? No problem. They'll start where they left off.
We sync data up directly to the contact record of the person completing the survey.
We know when a list subscriber is completing your survey. They won't need to tell you who they are.
As questions are answered, data is synced to your email platform in realtime.
Easily A/B test what you're asking and see how your subscribers answer each question.

All the ways you can segment your list:

Identified vs. anonymous visitors

If someone's not on your list, you'll likely want to offer a lead magnet. If they are a subscriber, you'll promote a recommended "next step" offer.

Contact data from your email platform

Query tags, lists, custom fields, groups, and other segmentation data you attach to your list subscribers.

Direct vs. referred traffic

Did someone come to your website by typing in your URL, or were they referred from another site?

Target by domain or referring page

Segment visitors based on either the domain they arrived from (e.g. google.com), or a specific page that sent them

Target by page views

Segment based on the current page someone's viewing, whether they've viewed a specific page, and how frequently and when someone might have viewed a specific page - or section - of your website.

First time vs. returning visitor

Segment based on whether someone's been to your website in the past or not. Optionally refine your segmentation to check just how long it's been since they've been to your website.

Target by landing page

Segment visitors based on the page they initially viewed on your website. (Since Google no longer lets you query what someone was searching for, this is a great way to approximate intent.)

Combine quiz or survey questions

Further segment visitors based on other segments you've defined, along with how they've answered quiz or survey questions.

Target by UTM or other parameters

Segment visitors based on UTM or query string parameters, both for the current page view and (optionally) any previous page views.

On-site quiz or survey engagement

Segment visitors based on how they've interacted with your RightMessage widgets, quizzes, or surveys.

Target by location

Segment visitors based on geolocated country and city data.

Target by date

Segment and route visitors based on the current date, month, or year, along with whether the current date is within a specified start and end date. Perfect for time-based personalization campaigns.

Target by device or browser type

Segment visitors based on their operating system, device, or web browser.

Target using Javascript data

Pass any Javascript data directly into RightMessage's segmentation engine. Perfect for arbitrary requirements, like providing the logged in user's User ID.

Target using cookie or localStorage data

Segment visitors based on the presence or absence of cookie or localStorage data kept in their browser.

Leverage WordPress data

Segment visitors based on the post they're reading, the category of content they're reading, WordPress tags, and also the most read category / tag.