Turn visitor behavior into the next personalized step
RightMessage turns pages viewed, campaign source, quiz answers, and known email-platform data into useful audience segments. Then use each segment to decide which CTA, page, message, or email follow-up path someone should receive next. It augments your email platform rather than replacing it.
Route visitors based on what they do, not just who they are
Define the behavior that signals intent, then decide the next step. RightMessage can segment visitors using pages viewed, visit frequency, referral source, campaign parameters, and interactions with your forms, surveys, quizzes, widgets, and CTAs.
A visitor who reads about one product can see that product's CTA. Someone who returns to a high-intent page can receive a stronger offer. The segment exists to drive an action, not to become another static list.
Follow up when someone visited but didn't buy
Create a segment for people who viewed a product or offer page but did not reach the purchase confirmation. On their next visit, show a more relevant CTA, proof point, or objection-handling message.
For known subscribers, sync the segment or captured signal to your email platform so an automation configured there can continue the follow-up. RightMessage supplies the behavior and segment context; your email platform still sends the email.
Combine website behavior with what your email platform already knows
Connect your existing email platform and use relevant tags, fields, list membership, purchase context, and known attributes alongside on-site behavior.
For example, distinguish a customer from a prospect before routing them. The prospect can see a trial CTA while the customer sees an upgrade, implementation resource, or related offer.
Turn quiz and funnel answers into immediate routing rules
When behavior cannot tell you enough, ask. Use a survey, quiz, or post-opt-in funnel to collect the goal, problem, customer type, or product interest that should shape the next step.
A respondent can be added to the matching segment, routed to the right landing page or offer, and synced to the relevant field in your email platform for tailored nurture.
Match the next message to the campaign or source
Use UTM parameters, referring domains, landing pages, and campaign source as segmentation inputs. A visitor from a LinkedIn campaign for agencies can enter an agency-interest segment and see an agency-focused CTA.
This lets one landing page support multiple campaigns without sending every visitor into the same generic path. Keep the campaign promise consistent from click to page to follow-up.
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Respond when someone viewed pricing but didn't start a trial
Create a high-intent segment from meaningful behavior, such as viewing pricing without reaching trial signup. Use recency and frequency rules when one pageview alone is too weak a signal.
Route that segment to a trial CTA, demo invitation, or targeted objection-handling message. For known subscribers, sync the relevant signal to your email platform so an automation configured there can handle the follow-up. Exclude people who already converted so they are not sent backward.
See which signals create useful segments and next steps
Review how your audience breaks down by the dimensions you defined, then connect the segments that matter to a concrete personalization or routing decision.
The goal is not to collect the most segments. It is to find a signal you trust, choose the next message or action, and measure whether the path performs better.
Get more sales without needing more traffic or leads.
- 62% sales from new leads
- 200,000 data points collected
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
Signals you can turn into segments and routes
Combine observed behavior, declared answers, campaign context, and known subscriber data when the workflow needs them.
Identified vs. anonymous visitors
Distinguish known subscribers from anonymous visitors. Show lead magnets to anonymous visitors and personalized recommendations to subscribers.
Email platform data
Query tags, custom fields, lists, purchase history, and other supported data from your email platform or CRM.
UTM and query parameters
Segment by ad campaign, traffic source, or a custom parameter. Use campaign context to route each visitor to a relevant next step.
Referral source
Segment by the domain or specific page that sent visitors to your site. Great for affiliate and partnership tracking.
Page view history
Segment based on pages viewed, visit frequency, and recency. Know who's been to your pricing page three times this week.
Landing page
Segment by the first page someone viewed. Great for inferring intent since you can't see what they searched for.
New vs. returning visitors
Segment based on whether someone's been to your site before and how recently they last visited.
Survey and quiz responses
Combine behavioral data with declared data from surveys. Layer what people say on top of what they do.
Geographic location
Segment visitors by country, region, or city using IP-based geolocation.
Date and time
Segment based on current date, time of day, or whether you are within a promotional period.
Device and browser
Segment by operating system, device type (mobile/desktop/tablet), or web browser.
Custom JavaScript data
Pass selected JavaScript-accessible data from your app into the segmentation engine, such as user IDs, subscription tiers, and feature flags.
Cookies and localStorage
Segment based on browser-stored data from other tools or your own application.
WordPress integration
Segment by post category, tags, author, or most-read content category. Deep integration for WordPress sites.
RightMessage engagement
Segment based on how visitors have interacted with your RightMessage widgets, surveys, and CTAs.
Frequently asked questions
Does RightMessage replace my email platform or manage my master list?
No. RightMessage augments your existing email platform. Your email platform remains the system that stores your list and sends campaigns and automations.
RightMessage adds first-party website behavior, campaign context, quiz or survey answers, segmentation rules, and on-site personalization. It can sync relevant data back so your email automation can use it.
Do I need to upload my full email list to RightMessage?
No. Connect your supported email platform and keep managing subscribers there. When a known subscriber visits your site, RightMessage can use the relevant profile data for segmentation and personalization without becoming a second list-management system.
Can a behavioral segment change both the website and email follow-up?
Yes. Use the segment to choose a different CTA, message, offer, or route on-site. For known subscribers, sync the relevant segment data or captured signal to your email platform so an automation you configured there can choose the matching follow-up.
How would I route someone who viewed pricing but didn't start a trial?
Use the pricing-page view as an intent signal and trial signup as the exclusion or conversion condition. If needed, add recency or repeat-visit rules so the segment reflects stronger intent.
That segment can see a start-trial CTA, a demo option, a proof section, or a message addressing a common objection. For known subscribers, sync the relevant signal so an automation configured in your email platform can handle the follow-up.
Can quiz or funnel answers determine what someone sees next?
Yes. Use answers to assign a visitor to the matching segment as soon as they respond. Then route them to a relevant result page, offer, CTA, or message.
RightMessage can also sync the answer or segment to your email platform so the subsequent nurture path uses the same information.
Can I segment and route visitors by campaign or traffic source?
Yes. Use UTM parameters, referring domains, landing pages, and other query parameters as segment conditions. A visitor from a specific campaign can see the headline, CTA, landing-page variation, or follow-up path that continues that campaign's promise.
Can I combine behavior with subscriber data and declared answers?
Yes. A segment can combine observed behavior, such as visiting pricing, with known email-platform attributes and declared answers from a quiz, survey, or funnel. Use only the conditions needed to make a useful routing or personalization decision.
What can happen after someone enters a segment?
The segment can control which page content, CTA, offer, widget, survey question, or destination the visitor sees. For known subscribers, you can also sync relevant fields or segment data to your email platform so an automation configured there can choose the matching follow-up.
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