Know who everyone is
RightMessage's segmentation engine combines behavioral data, traffic sources, email platform data, and survey responses to build a complete picture of every visitor. Know exactly who's on your site and what they need—without asking a single question.
Segment visitors automatically based on what they do
No surveys required. RightMessage watches what visitors do on your site and segments them automatically.
Track which pages they visit, where they came from, what ad campaign sent them, and more. Visitors get segmented the moment they arrive—before they ever fill out a form.
Learn what visitors care about from their reading behavior
Someone who reads three articles about email marketing is probably interested in email marketing. RightMessage tracks content consumption and automatically infers interests.
Works with any blog, resource center, or content library. No tagging required—we analyze what they actually read.
Pull in everything you already know from your ESP
Already have data in your email platform? RightMessage pulls it in automatically. Tags, custom fields, purchase history, lead scores—it's all available for segmentation.
When a subscriber visits your site, we identify them and load their complete profile. No duplicate data entry. No sync delays.
Fill in the gaps with smart surveys and quizzes
When you need to know something you can't observe, ask. Build surveys and quizzes that branch based on previous answers, skip questions you already know, and sync responses directly to your email platform.
Surveys and quizzes are just one input into the segmentation engine—not the only way to learn about your audience.
Personalize questions using what you already know
When you do ask questions, make them feel personal. Include someone's name. Reference their industry. Change answer options based on their previous responses.
The more relevant the question, the higher your completion rates. RightMessage surveys average 80%+ completion because they feel like a conversation, not an interrogation.
Score and qualify leads automatically
Combine everything the engine knows into a lead score. Award points for behaviors (visited pricing = +25), demographics (company size 50+ = +30), and engagement (downloaded case study = +20).
High scorers get flagged for sales. Lower scores get nurtured until they're ready. All automatic.
See exactly how your audience breaks down
Get a clear picture of who's in your audience. See segment sizes, growth trends, and how your audience composition changes over time.
Spot opportunities you're missing. If 40% of your audience is in a segment you've never created content for, now you know.
Make more money with RightMessage
- 62% sales from new leads
- 200,000 data points collected
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
15+ ways to profile every visitor
Most tools give you one or two data points. RightMessage combines everything.
Identified vs. anonymous visitors
Know instantly whether someone's on your list or not. Show lead magnets to anonymous visitors, personalized recommendations to subscribers.
Email platform data
Query tags, custom fields, lists, purchase history, and any other data from your email platform or CRM.
UTM and query parameters
Segment by ad campaign, traffic source, or any custom parameter. Know exactly which campaign sent each visitor.
Referral source
Segment by the domain or specific page that sent visitors to your site. Great for affiliate and partnership tracking.
Page view history
Segment based on pages viewed, visit frequency, and recency. Know who's been to your pricing page three times this week.
Landing page
Segment by the first page someone viewed. Great for inferring intent since you can't see what they searched for.
New vs. returning visitors
Segment based on whether someone's been to your site before and how recently they last visited.
Survey and quiz responses
Combine behavioral data with declared data from surveys. Layer what people say on top of what they do.
Geographic location
Segment visitors by country, region, or city using IP-based geolocation.
Date and time
Segment based on current date, time of day, or whether you are within a promotional period.
Device and browser
Segment by operating system, device type (mobile/desktop/tablet), or web browser.
Custom JavaScript data
Pass any data from your app into the segmentation engine. User IDs, subscription tiers, feature flags—anything you can access in JavaScript.
Cookies and localStorage
Segment based on browser-stored data from other tools or your own application.
WordPress integration
Segment by post category, tags, author, or most-read content category. Deep integration for WordPress sites.
RightMessage engagement
Segment based on how visitors have interacted with your RightMessage widgets, surveys, and CTAs.
Frequently asked questions
How does automatic segmentation work without surveys?
RightMessage tracks visitor behavior from the moment they land on your site. We capture which pages they visit, how often they return, where they came from (referral source, UTM parameters, ad campaigns), and what content they consume. Using configurable rules, visitors are automatically placed into segments based on this behavioral data.
For example, you might segment visitors who've read three or more articles about email marketing into an 'interested in email' segment, or flag anyone who's visited your pricing page twice as 'high intent.'
What data can I pull from my email platform?
RightMessage integrates with major email platforms including Kit, Mailchimp, Drip, ActiveCampaign, HubSpot, Klaviyo, and Customer.io. We can pull tags, custom field values, list memberships, purchase history, and engagement data. When a subscriber visits your site, we identify them and load their complete profile for use in segmentation and personalization.
Can I combine behavioral data with survey responses?
Absolutely. The segmentation engine combines all data sources into a unified visitor profile. You can create segments that require both behavioral conditions (visited pricing page) AND survey responses (selected 'agency' as their business type). This layered approach gives you much richer segmentation than either data source alone.
How does reading behavior tracking work?
RightMessage monitors which content visitors consume on your site. If someone reads multiple articles about a particular topic, we can automatically infer their interests. This works with any blog, resource center, or content library. You configure which content categories or topics to track, and we handle the rest.
For WordPress sites, we integrate directly with your post categories and tags for even deeper content tracking.
What is lead scoring and how do I set it up?
Lead scoring assigns point values to visitor behaviors and attributes to create a qualification score. You configure the rules: maybe visiting the pricing page adds 25 points, downloading a case study adds 20, and being in a target industry adds 30. RightMessage calculates scores automatically and can sync them to your email platform.
High-scoring leads can trigger sales notifications, while lower scores continue through nurture sequences until they're ready.
Can I segment by geographic location?
Yes. RightMessage uses IP-based geolocation to determine visitor location. You can segment by country, region, or city. This is useful for showing location-specific offers, displaying prices in local currency, or tailoring content to regional preferences.
How do I see the breakdown of my audience segments?
RightMessage provides analytics dashboards showing segment sizes, growth trends, and audience composition over time. You can see what percentage of your audience falls into each segment, how those numbers are changing, and identify segments that might be underserved in your content or product offerings.
Can I pass custom data from my application?
Yes. If you have a web application or membership site, you can pass any data accessible via JavaScript into the segmentation engine. This includes user IDs, subscription tiers, feature usage, account age, or any other custom attributes. This lets you personalize the marketing experience based on product usage data.
Ready to convert more of your traffic?
Two ways to get started:
