Make the website you already have feel built for every visitor.

Headlines and body copy, images, CTAs and button text, links and destinations, forms, testimonials and social proof, pricing displays, and entire page sections. RightMessage uses the page elements you select; you keep editing the underlying page in your current website builder.

For known contacts, RightMessage can use profile data from your connected email platform or CRM. For anonymous visitors, it can use first-party signals such as pages viewed, referral source, UTM parameters, visit history, device data, and answers submitted through a form, survey, or quiz. You define the rules that turn those signals into audiences.

No. RightMessage adds identification, segmentation, and personalization to the website and email stack you already use. You keep building pages in your current CMS or landing-page tool and keep sending email through your current platform.

The site-level step is adding the RightMessage JavaScript snippet, similar to adding an analytics script. A marketer can then define audiences and use the visual editor to create and publish page variations. A developer or site administrator may still be needed if you cannot add scripts to the site yourself.

RightMessage reports which experiences were shown and how each audience and version performed against the conversion goal you configured. A campaign holdback (Scale) compares the whole campaign with the original page. On Pro, you can test up to four versions of the original page or of any audience's changes; RightMessage checks results weekly and gives a plain-language verdict when one version is clearly better or worse. Verdicts can take months on lower traffic, and you decide when to end a test.

RightMessage loads asynchronously from a global edge network and does not block the initial page render. Personalizations are applied without requiring a server-side rebuild. Because changes apply in the browser, a changed element can briefly show the original version unless it carries the rmcloak class: cloaked elements stay hidden until RightMessage decides what to show, then reveal one by one, with a 3-second fallback for new snippets. RightMessage Edge can render supported campaigns into server-rendered HTML before first paint; support for A/B-tested campaigns arrives with an upcoming Edge release.

Variations are evaluated in the priority order you control, so the most specific or important experience can win. If no variation matches, the visitor sees the original content.

RightMessage is a personalization platform with built-in A/B testing, built for marketing teams and agencies that want to personalize an existing site using first-party behavior, survey answers, and ESP or CRM data without adopting an enterprise experimentation or ABM stack. It is a strong fit when the practical job is to identify an audience and improve the next CTA, page message, offer, or follow-up path. If you need multivariate, split-URL, or server-side testing, an enterprise experimentation suite is the better fit.