Website surveys that enrich your subscriber profiles
Ask your visitors what they want, then watch their answers flow into your email platform as tags and custom fields. Build richer subscriber profiles without Zapier or manual data entry.
What are website surveys for data collection?
Website surveys for zero-party data collection capture subscriber preferences, goals, and challenges directly from visitors. Instead of inferring interests from clicks and opens, surveys let subscribers tell you exactly what matters to them.
Stop guessing what subscribers want
Email surveys get low response rates. Website surveys shown when visitors are engaged get significantly higher completion.
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Survey types that collect valuable data
Different survey formats for different data collection goals
Post-signup preference surveys
Appear immediately after someone joins your list. Ask about their goals, experience level, and what content they want to receive. Enrich new subscribers from day one.
Thank-you page surveys
Capture additional data after purchases or downloads. When someone just bought your course, ask what outcome they are hoping for. The momentum of conversion carries into survey completion.
Progressive profiling surveys
Ask one or two questions at a time across multiple visits. Instead of a long form, you collect data gradually. RightMessage tracks what you have already asked and shows new questions on subsequent visits.
NPS and feedback surveys
Measure satisfaction and trigger automation based on scores. Detractors get personal outreach. Promoters get referral requests. The score becomes a custom field in your ESP for ongoing segmentation.
How RightMessage surveys work
Build branching survey experiences without code
Visual flow builder
Design questions, set up conditional logic for different paths, and connect answers directly to your email platform. Drag and drop to create complex branching flows.
No coding required. See the entire survey flow visually and test before publishing.
Instant ESP sync
Survey answers automatically become tags and custom fields in your email platform. No Zapier or middleware required.
The sync is bidirectional. Existing subscriber data can personalize the survey itself, skipping questions you have already answered.
Progressive profiling
Show one question per visit instead of a long survey. RightMessage remembers what each visitor has already answered and only shows new questions.
Collect data over time without overwhelming visitors. Build complete profiles gradually.
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Based on your interests:
From survey to segmentation
Turn answers into personalized experiences across channels
Personalized survey questions
Pull in existing data from your ESP to personalize the survey experience. Address subscribers by name, reference their purchase history, or skip questions they have already answered.
Every survey feels like a conversation, not an interrogation.
Triggered follow-up sequences
The emails someone receives should reflect what they just told you. Reference their answers, address their specific challenges, and recommend solutions that actually fit.
Survey responses become the foundation for personalized nurture campaigns.
Embedded on your site, styled your way
Keep visitors on your domain throughout the entire survey experience. No redirects to third-party platforms that break the flow.
RightMessage adapts to your existing design. Your fonts, your colors, your layout. Survey takers see your brand, not ours.
Ready to enrich your subscriber profiles?
Start your free trial and create surveys that sync to your ESP.
Frequently asked questions
What is zero-party data and why does it matter?
Zero-party data is information that customers intentionally share with you, like preferences, goals, and purchase intentions. Unlike behavioral data that you infer from actions, zero-party data comes directly from the customer telling you what they want. As privacy restrictions limit tracking, this declared data becomes increasingly valuable for personalization.
How do survey responses sync to my email platform?
RightMessage connects directly to your email platform. When someone completes a survey, their answers automatically become tags or custom field values. No Zapier or middleware required. The sync happens in real-time, so you can trigger automations immediately based on responses.
What is the difference between surveys and quizzes?
Quizzes typically have a scored or typed result that you reveal at the end. Surveys collect information without a specific outcome reveal. Both capture data and sync to your ESP. Choose quizzes for lead generation with entertainment value, surveys for direct preference collection and ongoing profiling.
When should I show surveys to visitors?
Effective trigger points include after newsletter signup, on thank-you pages after purchase, after time on site, on exit intent, and on specific content pages. RightMessage lets you control exactly when and where surveys appear, including targeting by subscriber status or previous behavior.
What completion rates can I expect from on-site surveys?
On-site surveys typically achieve 30-60% completion rates when triggered at the right moments, compared to 5-15% for surveys sent via email. The key is showing surveys when visitors are actively engaged rather than competing for attention in their inbox.
Can I ask different questions to different segments?
Yes. RightMessage's flow builder supports conditional logic based on existing ESP data. Show different questions to customers vs prospects, or skip questions you have already answered. You can create fully personalized survey experiences based on what you already know about each subscriber.
What is progressive profiling and how does it work?
Progressive profiling collects data over multiple visits instead of asking everything at once. RightMessage remembers which questions each visitor has answered and only shows new questions on subsequent visits. This reduces survey fatigue and improves completion rates while building complete subscriber profiles over time.
How do survey answers power website personalization?
Survey responses become the basis for personalized headlines, content recommendations, and offers across your site. When someone says they are a beginner, you can show beginner-friendly content. When they indicate a specific challenge, you can highlight relevant solutions. One survey powers personalization across both email and web channels.