RightMessage

Updated October 2026

The ScoreApp alternative that puts every answer to work on your site.

ScoreApp runs the assessment itself: the landing page, the score and the results page. RightMessage asks the same questions on the site you already have, then uses each answer to change the headline, offer and next step that lead sees on every page after. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

RightMessagevsScoreApp

TL;DR

The short version

What it is
RightMessageWebsite personalization with quizzes, surveys and A/B testing built in, for marketing teams and agencies.
ScoreAppA scorecard and quiz platform with AI landing pages, scoring, results pages and lead segmentation.
What changes on your site
RightMessageHeadlines, copy, calls to action, offers and sections on the pages you already have. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
ScoreAppThe scorecard, its landing pages and its results pages, hosted by ScoreApp or embedded on your site.
Where the data comes from
RightMessageQuiz and survey answers, ad and UTM context, pages viewed, and your email platform or CRM once someone's identified.
ScoreAppScorecard answers and scores, sent on to your CRM and email tools.
Testing and measurement
RightMessageQuestion, form and offer split tests on every plan, a holdback on every campaign from Scale, and page and audience A/B tests on Pro.
ScoreAppQuestion, landing page and answer reports from Business, and split testing from Pro.
Who it's for
RightMessageMarketing teams, B2B and services firms, and agencies who want every answer to shape the site.
ScoreAppConsultants, agencies and service businesses running scorecards to qualify leads.
Starting price
RightMessageQuizzes on Grow, $99/mo, or $79/mo billed annually. Page changes on Scale, $249/mo, or $199/mo billed annually.
ScoreAppFree for 1 scorecard and 10 responses a month. Starter is $39/mo, or $30/mo billed annually, for 100 responses a month.

Or ask an AI to help you choose:

Success story
“You can survey your website visitors, get information about them, launch that survey quickly, and then sync that data back to your specific CRM. It's the only off-the-shelf company I've come across that solves the segmentation problem. The main feature we've used is the lead capture tool, and then using the information we collect to change the copy on the website so that the right user sees the right copy on the website.”
EEd M.Economist, G2 reviewer

The complete comparison

Your assessment learned something. Your site should use it.

A lead tells your assessment they run a 12-person agency and they're tired of chasing updates. ScoreApp scores that, shows them a results page and sends the lead to your CRM. Then they click through to your homepage and see the same headline as everyone else.

We keep the answer working. The visitor answers one question on your page, and the headline, proof and call to action change to match. The next page they open can use that answer too.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

  1. A lead answers one question

    Example landing page asking what kind of work the visitor's team does, with agency, software, coaching and ecommerce answers
  2. The page changes to match

    The same landing page after an agency answer, with the headline rewritten for agencies and a tour offer for teams like theirs
An example landing page in our demo setup.

Qualify leads on the pages they're already reading

Say you run a B2B consultancy. Your assessment asks about company size, the biggest bottleneck and when they need it fixed. A team that's still exploring sees a benchmark guide. A team with a deadline sees Book a call, and an existing client skips the questions entirely.

In RightMessage that's one flow: a question, a branch for each answer and the offer that belongs at the end of it. It can sit inside the page, open as a popup, slide in from a corner or run across the top. You don't need a separate landing page to host it.

A flow that asks one question and sends each of three answers to its own offer

Answers that land on the contact, not just in a report

ScoreApp sends each lead, score and response to your CRM. We do that too, and the answer keeps working on your site afterward.

Once someone's identified, through a RightMessage form, a supported form on your site or a click from one of your emails, we save their answers to the contact in your email platform or CRM, as the fields or tags it supports. Your platform may take a moment to process the update. It works the other way as well. If a contact's CRM field already says they have 40 people, that puts them in the right segment, and your quiz won't ask again.

A contact's record with their quiz answers saved as custom fields in the connected CRM

The same answer, in the right words on every page

Once you know what kind of business someone runs, you don't need a separate page for each kind. A personalized phrase swaps a few words wherever you put it: “software company” for one lead, “agency” for another, “online store” for a third, and a neutral word for anyone you haven't asked yet.

Use it in a headline, a button or a line of proof on your homepage, pricing page and case studies. One answer changes all of them, and you still maintain one copy of each page.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

Personalized phrase settings that show software company, agency or online store depending on the visitor's industry answer

Where ScoreApp goes further

ScoreApp treats the assessment as its own asset. It gives you AI landing pages, unlimited hosted pages, several scores shown as charts or percentages, dynamic results pages and, from Business, a PDF report emailed to each lead. If the report is the product, that's useful machinery, and we don't host pages or generate PDFs.

What we do is score the answers and act on them. Each answer can add or subtract points, and the flow sends the lead to the offer or page that fits their highest or lowest score, on your own site.

Score routing that sends each lead to the offer for their winning score, with lowest score wins turned on and a tie-break order

Pay for the project, not the responses

ScoreApp prices by responses, live scorecards and users. Starter is $39 a month, or $30 a month billed annually, for 100 responses a month and 3 scorecards. Business is $99, or $75 billed annually, for 1,000 responses, and split testing waits for Pro at $149, or $112 billed annually.

Our pricing is per project, and visitors, contacts and responses don't change it. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale. Grow is $99/mo, or $79/mo billed annually, and Scale is $249/mo, or $199/mo billed annually. If you're an agency, each client gets its own project, opened from your account.

Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them
“I’ve seen jaws drop when I show companies this tool.”
Marc ThomasFounder, Positive Human & TinySeed SaaS Institute Coach

Marc Thomas’s RightMessage walkthrough

Not sure yet?

Which one fits your job?

RightMessage

Pick RightMessage if the answers should shape what happens next.

  • You want assessment answers to change the headline, offer and call to action on the pages you already have. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
  • You want answers saved to the contact in your email platform or CRM, and existing contact data to skip questions you already know.
  • You want to score answers and send each lead to the right offer or page on your own site.
  • You want a price that doesn't climb with responses, and a 14-day trial with every Pro feature and no card.

That's marketing teams, B2B and services firms, and the agencies that run their sites.

ScoreApp

Pick ScoreApp if the assessment is the product.

  • You want AI landing pages and hosted results pages built for you.
  • You want a PDF report emailed to every lead.
  • You want several category scores shown as charts on the results page.

If a standalone scorecard is the whole job, ScoreApp is built for it.

In-depth comparison

Everything side by side

Category and scope

What it is
RightMessageWebsite personalization with quizzes, surveys and built-in A/B testing
ScoreAppA scorecard and quiz platform with AI landing pages, scoring and results pages
Built for
RightMessageMarketing teams, paid-traffic teams and agencies
ScoreAppConsultants, agencies, service businesses and growing companies, among others it lists
Where it runs
RightMessageOn the site you already have, anywhere you can add our script, Shopify included
ScoreAppOn ScoreApp-hosted landing pages, on your own domain from Business, or embedded on your site

Quizzes and scoring

Question logic
RightMessageBranching flows with conditions on answers, pages, segments and contact data
ScoreAppJump logic, multiple question types and unlimited questions
Scoring
RightMessagePoints per answer, with each lead routed to the offer for their highest or lowest score
ScoreAppSeveral scores per assessment, shown as charts, percentages, actual scores or out of 10
Results
RightMessageAn offer, form or page recommendation inside the flow
ScoreAppDynamic results pages and a result email, with multiple result pages and a PDF report from Business
Templates
RightMessageReady-made surveys, assessments, quizzes and qualification funnels
ScoreAppReady-to-go templates on every plan

Personalization and data

What changes after the quiz
RightMessageHeadlines, copy, calls to action, offers and sections on any page. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
ScoreAppThe results page, with sections shown or hidden by audience from Business
Email platforms and CRMs
RightMessageKit, ActiveCampaign, Drip, MailerLite and more on Grow. Klaviyo, Mailchimp, Keap and more on Scale. HubSpot and Salesforce on Pro.
ScoreAppCRM connections on every plan, with logos including HubSpot, Salesforce, Pipedrive, Zoho, Keap, Klaviyo and Zapier
Writing answers back
RightMessageAnswers saved as fields or tags once the contact is identified, and existing fields can place a contact in a segment
ScoreAppLeads, scores and responses sent to your CRM, email platform and automations
Analytics
RightMessageGA4, Google Tag Manager and PostHog on every plan
ScoreAppGoogle Analytics, Tag Manager, Facebook pixel and conversions API from Business

Testing and measurement

Split tests
RightMessageQuestion, form, offer and flow split tests on every plan. Page and audience A/B tests on Pro.
ScoreAppSplit testing on Pro and Enterprise
Reports
RightMessageA holdback on every campaign from Scale, and a weekly verdict with a likely range on each Pro A/B test
ScoreAppA dashboard on every plan, plus question, landing page and aggregate answer reports from Business

Pricing and plans

How to start
RightMessageA 14-day trial with every Pro feature and no card
ScoreAppA free plan with 1 live scorecard and 10 responses a month
Entry plan
RightMessageGrow, $99/mo, or $79/mo billed annually
ScoreAppStarter, $39/mo, or $30/mo billed annually ($351 a year)
What sets the price
RightMessageYour plan, per project. Visitors, contacts and responses don't change it.
ScoreAppResponses a month, live scorecards and users: 100, 3 and 1 on Starter, 1,000, 10 and 3 on Business, 3,000, 30 and 5 on Pro
Higher plans
RightMessageScale, $249/mo, or $199/mo billed annually. Pro, $499/mo, or $399/mo billed annually.
ScoreAppBusiness $99/mo, or $75/mo billed annually. Pro $149/mo, or $112/mo billed annually. Enterprise from $799/mo.

Frequently asked questions

Is RightMessage a good ScoreApp alternative?+

Yes, when the assessment should change what happens next on your website. RightMessage asks the questions on the site you already have, saves answers to your email platform or CRM once someone's identified, and uses them to change headlines, offers and calls to action. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

Can RightMessage score an assessment?+

Yes. Each answer can add or subtract points from one or more scores, and the flow sends the lead to the offer, form or page for their highest or lowest score. We don't host results pages or generate PDF reports, so the result lives on your own site.

How does ScoreApp pricing compare with RightMessage?+

ScoreApp has a free plan with 1 live scorecard and 10 responses a month. Starter is $39/mo, or $30/mo billed annually, for 100 responses a month. Business is $99/mo, or $75/mo billed annually, for 1,000. Pro is $149/mo, or $112/mo billed annually, for 3,000 and adds split testing. Enterprise starts at $799/mo. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Every plan includes hosted landing pages (Pages). Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026.

Does RightMessage send quiz answers to my CRM?+

Yes, once the visitor is identified, for example through a RightMessage form, a supported form on your site or a click from one of your emails. We save each answer to the field or tag you map it to, and your platform may take a moment to process the update. Mapped fields work the other way too, so an identified contact's existing data can place them in a segment and skip a question.

Do I need to rebuild my website or landing pages?+

No. RightMessage works on any site where you can add our script, Shopify included. Start with one question and one page that should respond to the answer, then add more once that's working.

Can I move a ScoreApp assessment to RightMessage?+

There's no import, so you rebuild the questions as a flow. Start from one of our assessment or qualifier templates, map each answer to the CRM field or tag your follow-up uses, then pick one page that should change for each kind of lead.

Can an agency run RightMessage for its clients?+

Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. Each client's site gets its own quizzes, segments and campaigns.

Ready to match every ad on the landing pages you already have?

Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.