Grow your MailerLite list, segment subscribers, and personalize everything

MailerLite groups work like tags in other platforms. RightMessage reads which groups a subscriber belongs to when they visit your site. You can show different content based on group membership, such as displaying a course upsell to subscribers in your 'Free Guide Downloaded' group while showing a lead magnet to those not yet on any list.

Yes. When visitors complete quizzes, surveys, or click specific CTAs on your website, RightMessage can automatically add them to the appropriate MailerLite groups. This works bi-directionally: we read your existing groups AND add subscribers to new groups based on their website behavior.

RightMessage syncs subscriber groups, custom field values, and native fields like first name, last name, company, city, state, country, phone, and ZIP code. We read this data to personalize your website and write quiz or survey responses back as custom field values. The sync happens when subscribers click through from your emails.

Add our merge tag to links in your MailerLite campaigns. When creating email links, append ?rm_ml={$email} to the URL. When subscribers click these links, RightMessage identifies them and loads their MailerLite data for personalization. This simple setup takes just a few minutes to configure.

MailerLite segments are dynamic filters that update automatically based on subscriber behavior. While RightMessage cannot directly access segment membership, you can achieve the same result using groups. Create groups that mirror your segment criteria, or use the underlying custom fields and subscriber data that your segments are built on.

RightMessage connects to MailerLite through a secure API integration. In your RightMessage settings, select MailerLite as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.

You can personalize based on any data in MailerLite: subscriber tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.

Yes. RightMessage syncs bidirectionally with MailerLite. When visitors answer quiz or survey questions, their responses are automatically saved to MailerLite as tags and/or custom fields. This lets you use that data in your email sequences and automations.

RightMessage automatically identifies returning MailerLite subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.

Absolutely. RightMessage imports all your existing MailerLite tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.