Adaptive opt-in forms that change based on visitor context
Adapt your opt-in forms based on what visitors are reading, how they found you, and where they are in your funnel. Same form, personalized copy for every visitor.
What are adaptive opt-in forms?
Adaptive opt-in forms display different offers, headlines, and CTAs to different visitors based on their context. Instead of showing everyone the same generic popup, you adapt the entire form experience based on what they are reading, how they arrived, where they are in your funnel, and what you already know about them.
Generic popups waste traffic and annoy visitors
Your paid traffic, organic visitors, and returning customers all see the same form. That is leaving conversions on the table.
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Adapt forms based on page content
Show different lead magnets based on what someone is reading
Match offers to content topics
Lead gen forms adapt based on the content someone is reading. When a visitor is on your marketing page, show marketing resources. When they are reading developer documentation, show technical guides.
RightMessage detects the page URL, content category, and topic area to trigger the right offer automatically.
Visually map out who gets what form
Most form tools show you a list of forms and leave you guessing which ones appear where. RightMessage is different.
With our visual Flow builder, you see exactly who sees what. New visitors get your lead magnet. Returning visitors see your quiz. Subscribers see an upgrade offer. All mapped out visually.
Change forms based on acquisition channel
Show campaign-specific offers for paid traffic, organic visitors, and partner referrals
UTM-based form targeting
Forms change based on ad campaigns, UTM parameters, or referral domains. Someone clicking a Facebook ad about email marketing sees a popup reinforcing that message. Someone from a partner link sees a co-branded offer.
This is especially powerful for PPC landing pages where message match matters.
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Referral-aware popups
Visitors from organic search on competitive keywords see comparison guides. Traffic from podcast mentions sees episode-specific offers. Newsletter referrals get exclusive content.
Every traffic source gets an offer tailored to their context.
Progress visitors through your funnel
Show down-funnel offers based on lead status and journey stage
Lead status-aware forms
Show more down-funnel offers based on someone's lead status. When a returning customer is on your website, show a training webinar popup rather than a basic lead magnet they probably already have.
RightMessage integrates with your email platform to identify subscribers and pull their segment data.
Match the right lead magnet to each visitor
A freelancer and a CEO should not see the same lead magnet. RightMessage matches visitors to the offer most likely to convert them.
Use what you know about them (their industry, their role, what content they have consumed) to automatically serve the lead magnet that speaks directly to their situation.
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Personalize form copy dynamically
Headlines, descriptions, and CTAs adapt based on visitor profile
Dynamic headlines and CTAs
Not only can the right form be shown, but the copy within the form adapts based on how you profile each visitor. Headlines change from "Grow your agency" to "Grow your SaaS" based on visitor segments.
Descriptions, bullet points, and CTA buttons all personalize automatically.
Segment-specific messaging
The same form structure speaks differently to agencies versus SaaS companies, marketers versus developers, beginners versus experts.
This works using website personalization rules that swap content based on segments, UTM parameters, or ESP data.
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Stop annoying existing subscribers
Knowing when not to show a form is just as important
Hide forms and respect recent interactions
Nothing frustrates subscribers more than seeing opt-in popups for a list they are already on. RightMessage knows when someone is already subscribed.
Show them an upgrade offer, a new quiz, or nothing at all. If someone closed a popup, do not show it again immediately. If they downloaded a resource, do not offer it again. Your returning visitors will thank you.
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Frequently asked questions
How do adaptive opt-in forms work?
Adaptive opt-in forms use visitor data and context to decide which offer to show and how to personalize the copy. RightMessage evaluates conditions like page content, UTM parameters, referral source, and subscriber status in real-time. Based on these conditions, it displays the appropriate form variation with personalized headlines, descriptions, and CTAs.
Can I show different forms based on UTM campaigns?
Yes. You can set up rules that match specific UTM parameters to specific form variations. Visitors with utm_campaign=facebook_webinar see a popup reinforcing the webinar message, while visitors with utm_campaign=google_comparison see a competitive guide offer. This creates tight message match between your ads and on-site experience.
How do forms adapt based on page content?
RightMessage detects the page URL, content category, and topic tags. You create rules that match these conditions to form variations. A visitor reading your SEO blog posts might see an SEO checklist offer, while someone on your email marketing posts sees an email templates offer.
Can I show different offers based on lead status?
Absolutely. RightMessage syncs with your email platform to identify where each visitor is in your funnel. New visitors see introductory lead magnets. Leads who already downloaded a guide see a webinar invitation or demo booking. Existing customers see advanced content, upsell offers, or no popup at all.
Can the copy within a form change dynamically?
Yes. Beyond choosing which form to show, you can personalize the actual copy inside the form. Headlines, descriptions, bullet points, and CTA buttons all change based on visitor attributes. A popup might say "Grow your agency" to agencies and "Grow your SaaS" to SaaS companies.
How do I suppress forms for existing subscribers?
RightMessage integrates with your email platform and identifies known subscribers automatically. You can set rules to hide signup forms from existing list members, or show them different offers like content upgrades, product announcements, or referral program prompts.
What acquisition channels can I target?
You can target visitors based on UTM parameters (campaign, source, medium, content, term), referral domain, direct vs referred traffic, organic search keywords, and more. This lets you show different offers to paid traffic, organic visitors, partner referrals, social media traffic, and newsletter clicks.
How is this different from regular A/B testing?
A/B testing randomly shows different versions to see which performs better overall. Adaptive forms deterministically show the right version to each visitor based on their context. Instead of finding one winner, you create multiple winners, each optimized for a specific visitor type.