Drip gives you rich customer data from purchase behavior and engagement scoring, but that intelligence stays locked in your email automations. RightMessage brings your Drip subscriber tags and custom fields to your website so you can show returning shoppers personalized product recommendations, lifecycle-specific offers, and content that matches where they are in their buying journey.
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Use your existing Drip subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what shoppers are browsing, where they came from, and whether they're already subscribed to Drip.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match product categories.
Use quiz funnels and surveys to learn what your shoppers need, then sync that data back to Drip as tags and custom fields.
Build segments based on product preferences, budget, style, and shopping intent.
Combine Drip subscriber data with real-time behavior to show perfectly relevant products. Use tags, custom fields, and engagement data to segment shoppers.
Show different headlines, product recommendations, offers, and more based on who's visiting and what they need.
Pull subscriber data from Drip, combine it with on-site behavior, and create experiences that convert.
Know instantly when a Drip subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.
Personalize based on Drip tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.
Pull any custom field from Drip for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Collect data with on-site surveys and quizzes, then sync responses back to Drip as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
Drip automatically appends a subscriber ID (__s parameter) to every link in your emails. When subscribers click through to your website, RightMessage reads this parameter to identify them and pull their tags and custom fields from Drip. No additional setup required for email click-through identification.
Yes. If you store purchase-related data in Drip custom fields or tags (like 'total_spent', 'last_purchase_category', or product-specific tags), RightMessage can read this data and use it to show personalized product recommendations, VIP offers, or category-specific content on your website.
RightMessage can submit to your Drip forms while also capturing additional survey data. We recommend maintaining corresponding Drip forms for attribution and automation reasons. This ensures form submissions are tracked in Drip and can trigger your existing automations while RightMessage personalizes the on-site experience.
Use the syntax {{ drip.customFields.field_name }} for custom fields or {{ drip.email }} for email addresses. Custom field names in Drip use underscores, so a field like 'Preferred Category' would be referenced as {{ drip.customFields.preferred_category }}.
Yes. Unlike some other ESPs, Drip supports creating new tags on-the-fly. When you map quiz responses to Drip tags in RightMessage, we will create the tags automatically if they do not already exist in your Drip account.
RightMessage connects to Drip through a secure API integration. In your RightMessage settings, select Drip as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.
You can personalize based on any data in Drip: tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Drip. When visitors answer quiz or survey questions, their responses are automatically saved to Drip as tags and/or custom fields. This lets you use that data in your email sequences and automations.
RightMessage automatically identifies returning Drip subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.
Absolutely. RightMessage imports all your existing Drip tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.