Grow your Drip list, segment subscribers, and personalize everything
What you can do with Drip + RightMessage
Generate more leads with personalized forms
Show different opt-in offers based on what shoppers are browsing, where they came from, and whether they're already subscribed to Drip.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match product categories.
Collect rich segmentation data with suveys and quizzes
Use quiz funnels and surveys to learn what your shoppers need, then sync that data back to Drip as tags and custom fields.
Build segments based on product preferences, budget, style, and shopping intent.
Personalize using Drip data + on-site behavior
Combine Drip subscriber data with real-time behavior to show perfectly relevant products. Use tags, custom fields, and engagement data to segment shoppers.
Show different headlines, product recommendations, offers, and more based on who's visiting and what they need.
Welcome back,
All the data you need for smarter personalization
Subscriber identification
Tags & segments
Custom fields
Bidirectional sync
Pages viewed
Ad campaigns & referrers
New vs returning visitors
Geographic location
Tips for using RightMessage with Drip
- Create custom fields for quiz or survey responses like 'skin_type' or 'preferred_style' to personalize product pages and recommendations
- Use Drip tags to segment shoppers by purchase category (e.g., 'bought_skincare', 'bought_haircare') and show relevant upsells on your homepage
- Personalize your pricing page based on customer lifetime value - show VIP offers to high-value customers identified by Drip engagement scoring
- Set up different landing page experiences for first-time visitors vs returning customers using Drip's subscriber status
- Sync RightMessage quiz data back to Drip custom fields to power more targeted email automations
Works with the website platforms you use
RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with Drip.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your website?
Start your free 14-day trial and connect Drip in minutes.
Frequently asked questions
How does RightMessage identify Drip subscribers on my website?
Drip automatically appends a subscriber ID (__s parameter) to every link in your emails. When subscribers click through to your website, RightMessage reads this parameter to identify them and pull their tags and custom fields from Drip. No additional setup required for email click-through identification.
Can I use Drip's purchase data to personalize my website?
Yes. If you store purchase-related data in Drip custom fields or tags (like 'total_spent', 'last_purchase_category', or product-specific tags), RightMessage can read this data and use it to show personalized product recommendations, VIP offers, or category-specific content on your website.
What happens when someone fills out a RightMessage form on my site?
RightMessage can submit to your Drip forms while also capturing additional survey data. We recommend maintaining corresponding Drip forms for attribution and automation reasons. This ensures form submissions are tracked in Drip and can trigger your existing automations while RightMessage personalizes the on-site experience.
How do I reference Drip data in my website personalization?
Use the syntax {{ drip.customFields.field_name }} for custom fields or {{ drip.email }} for email addresses. Custom field names in Drip use underscores, so a field like 'Preferred Category' would be referenced as {{ drip.customFields.preferred_category }}.
Can I create new Drip tags from RightMessage quiz responses?
Yes. Unlike some other ESPs, Drip supports creating new tags on-the-fly. When you map quiz responses to Drip tags in RightMessage, we will create the tags automatically if they do not already exist in your Drip account.
How does RightMessage connect to Drip?
RightMessage connects to Drip through a secure API integration. In your RightMessage settings, select Drip as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.
What Drip data can I use for personalization?
You can personalize based on any data in Drip: subscriber tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Can I sync survey and quiz responses back to Drip?
Yes. RightMessage syncs bidirectionally with Drip. When visitors answer quiz or survey questions, their responses are automatically saved to Drip as tags and/or custom fields. This lets you use that data in your email sequences and automations.
How do I hide opt-in forms for existing Drip subscribers?
RightMessage automatically identifies returning Drip subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.
Does RightMessage work with my existing Drip tags and automations?
Absolutely. RightMessage imports all your existing Drip tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Need detailed setup instructions? Read our Drip integration guide →