Personalize your Leadpages pages for every campaign
Personalization features for Leadpages
Match landing page content to ad copy
Automatically personalize headlines, CTAs, and content based on UTM parameters. One Leadpages page can serve unlimited ad variations.
Improve quality scores and conversion rates by ensuring message match between your ads and landing pages.
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Personalize by traffic source and campaign
Show different content based on where visitors came from. Facebook traffic sees social proof. Google traffic sees search-relevant messaging. Email traffic sees subscriber-specific content.
Create cohesive experiences from ad click to conversion.
Qualify leads with embedded quizzes
Add quiz funnels to your Leadpages pages to qualify leads and route them to the right offer. Collect zero-party data and sync it to your email platform.
Show personalized results pages that convert quiz completers into customers.
Tips for using RightMessage with Leadpages
- Add the RightMessage script to your Leadpages via Page Settings > Analytics > Head section
- Use UTM parameters to personalize landing pages based on which campaign brought the visitor
- Connect RightMessage to your ESP to recognize returning subscribers and show them relevant content
- Personalize lead magnet offers based on visitor interests identified through quizzes or page behavior
- Test different headline variations for different segments to optimize conversion rates
Connect with your email platform
RightMessage connects with popular email platforms to personalize your Leadpages site based on subscriber data.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your Leadpages site?
Start your free 14-day trial and connect Leadpages in minutes.
Frequently asked questions
How do I install RightMessage on Leadpages?
Open your page in the Leadpages editor, go to Page Settings > Analytics. Paste the RightMessage script in the Head section and publish your page. The script will be active on that landing page.
Can I personalize based on which ad someone clicked?
Yes. RightMessage reads URL parameters including UTM tags. If your ads link to your Leadpage with different UTM campaigns, you can show matching headlines and offers. This creates message match and improves conversion rates.
Does RightMessage work with Leadpages popups and alert bars?
RightMessage is primarily designed for landing pages. For popups, RightMessage has its own popup functionality that can be triggered on Leadpages. The RightMessage script can personalize the landing page content that appears beneath popups.
Can I show different forms to different segments?
You can personalize the content around your Leadpages forms. For completely different forms, you would use RightMessage's own form widgets, which can show different fields and offers based on visitor segment.
How do I personalize for mobile vs desktop visitors?
RightMessage can detect device type and apply different personalizations. However, Leadpages has responsive design built in. Consider whether device-based personalization is really about the device or about the context (such as different traffic sources).
How do I add RightMessage to my Leadpages site?
Add a small JavaScript snippet to your Leadpages site, similar to adding Google Analytics. In most cases, this means pasting the code in your Leadpages site settings or header section. Installation typically takes 5 minutes or less.
Can I personalize without writing code on Leadpages?
Yes. RightMessage works with Leadpages's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.
Will RightMessage slow down my Leadpages site?
No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.
What elements can I personalize on Leadpages?
You can personalize any text, images, or content sections on your Leadpages site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.
Does RightMessage work with Leadpages's built-in forms?
RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Leadpages site. You can also personalize Leadpages's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.