Dynamic landing pages that match your ad copy
Personalize headlines, testimonials, and CTAs based on UTM parameters. One landing page, unlimited variations. Improve Quality Score and conversion rates without building separate pages.
What is PPC landing page personalization?
PPC landing page personalization uses UTM parameters and visitor data to dynamically change page content based on which ad someone clicked. Instead of building dozens of separate landing pages, you create one page that automatically adapts its messaging to match each traffic source.
Stop the disconnect between ads and landing pages
When landing pages do not echo your ad's promise, visitors feel disconnected. Bounce rates climb. Quality Scores drop.
The Wrong Way
The
Way
Personalize based on UTM parameters
RightMessage reads your ad URLs and triggers different content automatically
Automatic UTM detection
RightMessage reads UTM parameters from your ad URLs and triggers different content based on what it finds. If utm_content says "beginner," the headline speaks to beginners. If utm_campaign indicates "enterprise," testimonials from enterprise customers appear.
Works with Google Ads, Facebook Ads, LinkedIn Ads, and any platform that supports UTM parameters.
The #1 tool for
""
Point-and-click personalization
Select which elements to personalize: headlines, subheadlines, hero images, testimonial blocks, CTAs, or entire page sections. No code required.
Use the website personalization editor to configure rules visually. The personalization happens instantly with no page flicker.
Get started in minutes with our easy setup process.
Target different audiences on the same page
Show role-specific content based on which ad variant brought them
Role-based messaging
Project management software targeting different audiences? When utm_content=marketing, show "Project Management for Marketing Teams" with testimonials from marketing directors. When utm_content=developers, show "Ship Faster with Agile Project Management" with testimonials from CTOs.
Each audience sees messaging that speaks directly to their pain points and goals.
Dynamic testimonial blocks
Swap entire testimonial sections based on visitor attributes. Agencies see agency customer stories. SaaS companies see SaaS case studies. Enterprise visitors see enterprise logos.
Social proof becomes more persuasive when it comes from people like your visitor.
RightMessage helped us increase our landing page conversions by 34%. Showing relevant testimonials to each visitor segment made a huge difference.
Sarah Chen
Marketing Director, ShopFlow
We reduced our CAC by 28% by showing SaaS-specific case studies to visitors from tech companies. The message match is incredible.
Marcus Johnson
Growth Lead, CloudMetrics
Our agency clients love seeing testimonials from other agencies. It builds instant credibility and shortened our sales cycle by 40%.
Emma Rodriguez
Founder, Pixel & Code Agency
Measure what actually works
Track conversion rates across all your personalization variations
Test personalization strategies
Test different personalization strategies against each other or against a control page. RightMessage tracks conversions for each variation, letting you measure the impact of personalization on your specific audience.
See which messaging resonates best with each traffic source.
Personalize homepage
Campaign performance dashboard
See how each traffic source performs with personalized content. Track conversion rates by UTM source, campaign, and content variation. Identify which ad-to-landing-page combinations drive the best results.
Use insights to optimize both your ads and your landing page personalization rules.
Works with your existing landing pages
No need to rebuild or migrate to a new platform
Any landing page builder
RightMessage works as an overlay on your existing pages. Add the snippet, then configure which elements to personalize. Your current page structure stays intact.
Works with WordPress, Webflow, Unbounce, Instapage, Leadpages, Squarespace, Wix, or custom HTML.
Ready to personalize your PPC landing pages?
Start your free trial and set up your first dynamic landing page.
Frequently asked questions
How do I personalize landing pages for Google Ads?
Add UTM parameters to your Google Ads destination URLs, then configure RightMessage to show different content based on those parameters. Set up rules like: when utm_content equals "enterprise," show enterprise-focused headlines and testimonials. The personalization happens automatically when visitors arrive.
What is dynamic text replacement?
Dynamic text replacement swaps specific text elements on a page based on visitor attributes or URL parameters. RightMessage goes beyond simple text replacement to personalize entire sections, images, testimonials, and CTAs. You can change any element on the page based on any condition you define.
Does landing page personalization affect page speed?
RightMessage's personalization loads asynchronously without blocking page render. Visitors see personalized content instantly with no visible content flash or shift. The snippet adds minimal overhead to page load times.
How many landing page variations can I create?
There is no limit. Because variations are rule-based rather than separate pages, you can create as many combinations as you need. Personalize based on UTM source, campaign, content, term, or any custom parameters you add to your URLs.
Can I A/B test personalized landing pages?
Yes. You can test different personalization strategies against each other or against a control page. RightMessage tracks conversions for each variation, letting you measure the impact of personalization on your specific audience.
Do I need to rebuild my existing landing pages?
No. RightMessage works as an overlay on your existing pages. Add the snippet, then configure which elements to personalize. Your current page structure stays intact. This works whether your pages are built in WordPress, Webflow, Unbounce, or custom HTML.
How does message match improve Quality Score?
Google Ads Quality Score factors in landing page experience, including relevance to the ad. When your landing page headline matches your ad copy, visitors find what they expected. This reduces bounce rates and improves engagement signals, which can improve Quality Score and lower cost-per-click.
Can I personalize for Facebook Ads and LinkedIn Ads too?
Yes. RightMessage works with any ad platform that supports UTM parameters. Add UTMs to your Facebook, LinkedIn, Twitter, TikTok, or any other ad URLs. The same personalization rules work across all traffic sources.