The Mutiny alternative for teams that still want their website personalized.

In April 2026, Mutiny relaunched as a sales assistant. Its own site says the website personalization product “was retired as part of the relaunch,” and its note for AI tools asks them not to describe Mutiny as a website personalization or A/B testing product anymore. Here's the full timeline and a step-by-step migration playbook.

If your Mutiny experiences are gone, the paid campaign that landed on an industry headline is back on the generic one, and a returning customer sees the same offer as a stranger.

That's the job we do. Add our script, choose an audience, and change the headline, proof or call to action they see. Everyone else gets the page you have today. Page personalization starts on Scale.

You don't need to rebuild your whole Mutiny program on day one. There's no automatic import, so pick the experience that earned its keep. Start with the page your paid traffic lands on, or the one your target industries see most.

Create a campaign for that page and choose who it's for. Your site, forms, hosting and CRM stay where they are. Make the changes, preview them as each audience, and publish when they look right. Once that one's live and measured, add the next audience.

Want a hand with the first one? Book a demo and we'll help you set it up on a call, then a RightMessage partner can rebuild the rest.

Mutiny's old product was built around target accounts. We work from what your visitors and your stack can actually tell us.

Before anyone fills in a form, you can use the ad or UTM link they arrived on, the site that referred them, the pages they've viewed, their country or city, and their answer to a question on your site. Once someone's identified, add tags, fields and purchase history from your email platform or CRM.

We don't identify a company from an anonymous visit. If you need company data, put it where we can read it: a parameter on your ABM ad links, a field in your CRM, or a value another tool already writes to the page.

When a known contact's visit matches a rule you write, like "customers looking at billing", lead alerts email your team within about half an hour. They're an add-on on every plan.

If your team liked working in a visual editor, ours works on your real page. Click a headline, image, link or section and change it for one audience. Hide something a group doesn't need, or show a section you've built and kept hidden for them.

The Matrix puts every element and every audience's version side by side, so you can review the whole campaign at once and spot the audience you forgot. Righty, our AI assistant, can suggest versions. Nothing goes live until you publish.

You're editing what's already on your page, so build any new section on your site first, then show it to the audiences that need it.

Every campaign keeps a holdback: a share of matching visitors who still see your original page. New campaigns start at 10%. That gives you a fair comparison between the personalized page and the one you had, using visitors from the same audience.

On Pro, you can also A/B test the page everyone sees and each audience's changes. We tell you in plain language when there's a verdict, or that there isn't one yet. Low traffic won't block a test, but verdicts can take months.

Take payments through Stripe? Connect it with a read-only key, and campaign results show revenue per visitor for people who saw the personalized page and for people held back. Buyers are matched by the email we recognized on your site, so treat it as an observation, not a test result.

Holdbacks start on Scale. Page and audience A/B tests are on Pro.

If you ran Mutiny for clients, you don't have to move every site at once. Each client site is its own project, priced per project rather than by traffic. With an agency account, you can send a client a signup link and open their project from your own account.

Give every client the same first move: one page, one audience, one holdback. Once it's working, you've got something concrete to show them and a pattern to repeat on the next site.