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Email Platform

Grow your Customer.io list, segment subscribers, and personalize everything

Customer.io excels at behavior-based messaging, but your website still shows the same content to everyone. RightMessage brings your Customer.io attributes and segments to your website so you can show trial users upgrade prompts, personalize onboarding flows based on user actions, and match your website experience to where each user is in their journey.

What you can do with Customer.io + RightMessage

Generate more leads with personalized forms

Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Customer.io.

Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.

Learn more about adaptive opt-in forms
Personalized form copy

Copy adapts based on segment

Collect rich segmentation data with suveys and quizzes

Use quiz funnels and surveys to learn what your users need, then sync that data back to Customer.io as tags and custom fields.

Build segments based on company size, role, use case, and buying stage.

Learn more about quiz funnels
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Personalize using Customer.io data + on-site behavior

Combine Customer.io subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.

Show different headlines, case studies, pricing, and more based on who's visiting and what they need.

Learn more about lifecycle personalization
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All the data you need for smarter personalization

Pull subscriber data from Customer.io, combine it with on-site behavior, and create experiences that convert.

Subscriber identification

Know instantly when a Customer.io subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.

Custom fields

Pull any custom field from Customer.io for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.

Bidirectional sync

Collect data with on-site surveys and quizzes, then sync responses back to Customer.io as tags or custom fields. Enrich your email marketing with zero-party data.

Pages viewed

Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.

Ad campaigns & referrers

Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.

New vs returning visitors

Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.

Geographic location

Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.

Tips for using RightMessage with Customer.io

  • Enable the _cio_id URL parameter in Customer.io workspace settings to automatically identify users from email clicks
  • Use Customer.io segments to show different website content to trial users vs paying customers vs churned users
  • Create attributes for product usage data and use them to personalize upgrade prompts and feature highlights
  • Since Customer.io lacks native forms, use RightMessage forms to capture leads and automatically add them to segments for attribution
  • Sync quiz or survey responses back to Customer.io attributes to enrich your behavior-based messaging campaigns

Works with the website platforms you use

RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with Customer.io.

Real results from RightMessage users

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  • $650,000 Additional launch revenue
  • 35,000 Segmented contacts
  • 88% Increased sales page conversions
CASE STUDY

Justin Welsh increased course launch revenue by $650k with RightMessage

Read case study
Tiago Forte
  • 62% sales from new leads
  • 200,000 data points collected
CASE STUDY

Forte Labs boosted sales within 30 days by 62% with RightMessage.

Read case study
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Ready to personalize your website?

Start your free 14-day trial and connect Customer.io in minutes.

Frequently asked questions

How does RightMessage identify Customer.io people on my website?

Can I personalize my website based on Customer.io segments?

How do I capture leads if Customer.io does not have native forms?

How do I display Customer.io data on my website?

What Customer.io data syncs with RightMessage?

How does RightMessage connect to Customer.io?

What Customer.io data can I use for personalization?

Can I sync survey and quiz responses back to Customer.io?

How do I hide opt-in forms for existing Customer.io subscribers?

Does RightMessage work with my existing Customer.io tags and automations?

Need detailed setup instructions? Read our Customer.io integration guide →