Grow your Customer.io list, segment subscribers, and personalize everything
What you can do with Customer.io + RightMessage
Generate more leads with personalized forms
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Customer.io.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Collect rich segmentation data with suveys and quizzes
Use quiz funnels and surveys to learn what your users need, then sync that data back to Customer.io as tags and custom fields.
Build segments based on company size, role, use case, and buying stage.
Personalize using Customer.io data + on-site behavior
Combine Customer.io subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom fields, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Welcome back,
All the data you need for smarter personalization
Subscriber identification
Custom fields
Bidirectional sync
Pages viewed
Ad campaigns & referrers
New vs returning visitors
Geographic location
Tips for using RightMessage with Customer.io
- Enable the _cio_id URL parameter in Customer.io workspace settings to automatically identify users from email clicks
- Use Customer.io segments to show different website content to trial users vs paying customers vs churned users
- Create attributes for product usage data and use them to personalize upgrade prompts and feature highlights
- Since Customer.io lacks native forms, use RightMessage forms to capture leads and automatically add them to segments for attribution
- Sync quiz or survey responses back to Customer.io attributes to enrich your behavior-based messaging campaigns
Works with the website platforms you use
RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with Customer.io.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your website?
Start your free 14-day trial and connect Customer.io in minutes.
Frequently asked questions
How does RightMessage identify Customer.io people on my website?
The recommended method is to enable the _cio_id URL parameter in Customer.io workspace settings (Settings > Workspace Settings > Sending Options > URL Parameters). This automatically appends the person ID to every link in your emails. When users click through, RightMessage identifies them and pulls their attributes and segments.
Can I personalize my website based on Customer.io segments?
Yes. RightMessage reads a person's segment membership from Customer.io and uses it for website personalization. Show different content to users in your 'trial_users' segment vs 'paying_customers' segment. Note that you can add people to manual segments through RightMessage, but automatic/data-driven segments are read-only.
How do I capture leads if Customer.io does not have native forms?
RightMessage fills this gap. You can create personalized opt-in forms, quizzes, and surveys that capture leads and automatically add them to Customer.io with attributes and segment assignments. This gives you attribution tracking and seamless integration with your existing Customer.io campaigns.
How do I display Customer.io data on my website?
Use merge tags like {{ customerio.customFields.attribute_name }} for custom attributes or {{ customerio.email }} for email addresses. Attribute names should use underscores or be single words without spaces. For example, a 'Plan Type' attribute would be referenced as {{ customerio.customFields.plan_type }}.
What Customer.io data syncs with RightMessage?
RightMessage reads person attributes (custom fields) and segment membership from Customer.io. You can write new attributes and add people to manual segments. This lets you enrich Customer.io profiles with website behavior data like quiz responses, content preferences, and conversion events.
How does RightMessage connect to Customer.io?
RightMessage connects to Customer.io through a secure API integration. In your RightMessage settings, select Customer.io as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.
What Customer.io data can I use for personalization?
You can personalize based on any data in Customer.io: subscriber tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Can I sync survey and quiz responses back to Customer.io?
Yes. RightMessage syncs bidirectionally with Customer.io. When visitors answer quiz or survey questions, their responses are automatically saved to Customer.io as tags and/or custom fields. This lets you use that data in your email sequences and automations.
How do I hide opt-in forms for existing Customer.io subscribers?
RightMessage automatically identifies returning Customer.io subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.
Does RightMessage work with my existing Customer.io tags and automations?
Absolutely. RightMessage imports all your existing Customer.io tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Need detailed setup instructions? Read our Customer.io integration guide →