RightMessage
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Personalize your Wix website for every visitor.

Wix makes website building easy, but your site shows the same content to everyone. RightMessage adds personalization so you can show different headlines, offers, and CTAs based on visitor segments. Connect with your email platform to recognize returning subscribers, or segment anonymous visitors based on their behavior and interests.

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Add RightMessage to your existing Wix setup.

Keep Wix in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Wix.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Wix site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Wix site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

PPC landing page personalization

Match your Wix landing page content to ad campaigns using UTM parameters. One page can serve unlimited ad variations.

Improve ad relevance scores and conversion rates with automatic message matching.

Setup tips for RightMessage on Wix.

  • Add the RightMessage script to your Wix site via Settings > Custom Code > Head section (requires Wix Premium)
  • Some Wix templates use client-side navigation. If personalizations disappear on page changes, call RightMessage.reset() after navigation
  • Use Wix element IDs or add custom attributes via Velo (Wix Code) to target specific elements for personalization
  • Connect RightMessage to your email platform to personalize for known subscribers when they visit your site
  • For Wix Stores, personalize product page messaging based on customer segments from your connected ESP

Frequently asked questions.

How do I install RightMessage on Wix?+

Go to Settings > Custom Code in your Wix dashboard. Add the RightMessage script to the Head section. Note that custom code requires a Wix Premium plan. The script will be active across all pages of your Wix site.

Does RightMessage work with Wix page transitions?+

Some Wix templates use client-side navigation that does not fully reload pages. If you notice personalizations not appearing after navigation, you may need to call RightMessage.reset() when pages change. See our SPA guide for details.

Can I personalize Wix Stores pages?+

Yes. RightMessage can personalize any page on your Wix site, including store pages, product pages, and checkout. Connect to an e-commerce ESP like Klaviyo to segment based on purchase history and show personalized product recommendations.

How do I target Wix elements for personalization?+

Wix assigns IDs to elements that you can use as CSS selectors. You can also use Velo (Wix Code) to add custom data attributes to elements. The RightMessage visual selector lets you click to select elements directly on your page.

Will RightMessage work with Wix ADI sites?+

Yes. RightMessage works with both Wix Editor and Wix ADI sites. As long as you can add custom code to your site (requires Premium), RightMessage can personalize your content regardless of how your site was built.

How do I add RightMessage to my Wix site?+

Add a small JavaScript snippet to your Wix site, similar to adding Google Analytics. In most cases, this means pasting the code in your Wix site settings or header section. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Wix?+

Yes. RightMessage works with Wix's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

Will RightMessage slow down my Wix site?+

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

What elements can I personalize on Wix?+

You can personalize any text, images, or content sections on your Wix site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Wix's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Wix site. You can also personalize Wix's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Need detailed setup instructions? Read our Wix setup guide →
Ready to launch?

Start personalizing your Wix experience.

Keep Wix in place and add personalized copy, proof, forms, and offers without rebuilding your site.