Connect your advertising account, read-only. RightMessage matches each ad's visitors to the right version of the page you already have, then shows what that earned: cost per conversion on personalized pages against your standard page, in dollars.
Ad account connections are in early access, starting with Meta. Book a demo and we’ll get you set up.Explore the Ads demo
“I use RightMessage to dynamically change the content on our client website depending on the ad campaign that the user clicks on. We don't have the resources to create and write a new landing page for every ad group, as our team is rather small.”
Ads
WorkForge · Ad accountSynced 4m agoNew ads: Review first
What personalization earned you · Last 30 days
How this is worked out$2,800in extra ad value*Settled
Personalized pages turned $5,710.71 of ad spend into 233 conversions. On the standard page, that many would have cost about $8,500.
Cost per conversion
33% less per conversion on personalized pages
$7,883.54 total in Ads Manager · $7,586.99 to your site · cost per conversion $27.89
1Review 1 suggested segment
4 running ads fit none of your segments. Righty suggests a new one to cover them.
See suggested segments2Map 2 running ads
Their visitors see the standard page. Righty has a recommended audience ready for 1 of them.
Review recommendations3Measure the client portal page
It’s personalized, but every visitor sees the new version, so there’s nothing to compare it with.
Start measuringRighty reads each ad's copy, call to action and landing page, and places the people it sends in your segments, like the kind of work they do or the problem they want solved. You check its picks. Then the page you already have shows each ad's visitors their own headline, proof and form.
1 · Your ads
Read-only. RightMessage never changes or pauses an ad.
2 · Who it speaks to
Righty read the ad’s copy and picked
Work type
Agency or creative services
Primary goal
See what everyone’s working on
Accepted by you · Live
Every client project, in one place your clients can see.
Give each client a live view of their work, so status emails stop eating your Fridays.
Everyone else, and the share you hold back, sees the standard page: “Project management for every team.”
Your campaign keeps a share of ad visitors on the standard page. RightMessage compares what a conversion cost on each side, for the same ads, period and goal, then works out what the extra conversions from your personalized pages would have cost without them.
Personalized pages
$5,710.71
of ad spend brought 233 conversions, at $24.51 each.
Same conversions, standard page
about $8,500
233 conversions at the standard page’s $36.63 each.
Extra ad value
$2,800
What the extra conversions would have cost you without personalization.
The figure is an estimate. It shows in dollars only when personalization is ahead and both sides have enough conversions; otherwise the panel says why.
One bar splits all your ad spend for the period, paused ads included, so the total matches your ad platform. Spend on pages with no campaign is money your page isn't working for yet.
$7,883.54 total in Ads Manager · $7,586.99 to your site · cost per conversion $27.89
Do next lists up to three actions, starting with the one that touches the most running-ad spend: personalize the busiest page with no campaign, give running ads an audience, review a segment Righty suggests, or start measuring a page that isn't compared yet. Each has one button.
1Review 1 suggested segment
4 running ads fit none of your segments. Righty suggests a new one to cover them.
See suggested segments2Map 2 running ads
Their visitors see the standard page. Righty has a recommended audience ready for 1 of them.
Review recommendations3Measure the client portal page
It’s personalized, but every visitor sees the new version, so there’s nothing to compare it with.
Start measuringEvery running ad shows its audience, spend, visitors, conversions and an Effectiveness level: its cost per conversion against your typical running ad. Ads without an audience show Righty's recommendation, ready to accept. When Righty spots ads that none of your segments fit, it suggests a new one.
Costs at most 0.8× your typical running ad per conversion.
Client reports without the Friday scramble
$19.80 per conversion · 64 conversions
Up to 1.25× your typical cost per conversion.
Every client project in one place
$26.10 per conversion · 53 conversions
More than 1.25× the typical cost, or it spent 10 typical conversions’ worth without reaching 10.
Every launch, every task, one board
$37.67 per conversion · 7 conversions
Compared with a typical running ad at $25.00 per conversion.
Every page your ads send people to shows its ads, spend, conversions and lift against the standard page. On a page that isn't personalized yet, Personalize with Righty drafts one campaign with a version for each ad audience, written for what those ads promise.
Righty only drafts. You preview each version and publish when you're happy.
Gaps lists pairs of segments that visit your site without a running ad written for them, and ads with nothing personalized behind them. Copy the ad link into your ad platform, or ask Righty to draft the ad.
Agency or creative services × Keep clients in the loop
412 visitors · Your page has a version for them
Ecommerce or operations × Stop doing repetitive busywork
186 visitors · No page version yet
Coaching, courses, or consulting × See what everyone’s working on
97 visitors · Your page has a version for them
Customers running this now get 8-14% more results from the same ad spend.
RightMessage reads each ad’s copy, call to action, link and spend. It can’t create, change or pause an ad, and never spends money in your ad account.
A new connection waits for you. Nothing changes on your site until you accept the audiences Righty suggests and publish.
Each website’s project connects one advertising account. Agencies connect each client’s account to that client’s project.
Righty reads what an ad promises, never your internal campaign names, and a page never reveals anything personal about who clicked.
Run ads somewhere else too? A Google Ads connection is in the works, and any ad platform can match today through URL parameters on your ads.
Book a demo and we'll connect your advertising account with you, map your running ads, and set up the first matched page.
Explore the Ads demoIt’s what the extra conversions from your personalized pages would have cost you on the standard page. RightMessage compares ad visitors who saw a personalized page with the share your campaign keeps on the standard page, over the same period and goal. A tag says how sure the number is: Settled, Not settled, or Too early when either side has fewer than 10 conversions.
No. The connection is read-only. RightMessage reads each ad’s copy, call to action, link, URL parameters, and the last 30 days of spend, impressions, and link clicks. It can’t create, change, or pause ads, and it never spends money in your ad account. It reads what an ad says, never your internal campaign or ad names.
No. A new connection starts in Review first. Righty suggests an audience for each ad, and nothing changes on your site until you accept them and publish. Righty drafts landing page changes too, but it never publishes them or starts tests.
Not as a connection yet. Matching works today on any ad platform through URL parameters: tag the ad, and the page changes for the people it sends. A Google Ads connection is in the works. Meta is the connection you can use now, in early access.
Ad account connections are in early access, starting with Meta. Book a demo and we’ll set it up with you, or email support@rightmessage.com and ask for access. To look around first, open the Ads Dashboard in our demo, no login needed.
One advertising account per project. If you run ads from several accounts for different websites, each website gets its own project. Agencies connect each client’s ad account to that client’s project.
It’s the average gap we see across customer accounts running this: the same ads, with visitors split between the personalized page and a holdback that sees the standard page. Your own Ads Dashboard shows your number, with a tag that says whether it’s settled yet.
What you learn about a visitor changes the page they see and the popup they get.
