RightMessage
Visitor identification

Know when your best leads are back on your site.

See what people do on your website as it happens: the pages they read, the personalized offers they saw, and the answers they gave. When a known lead from your CRM comes back, your team can hear about it while they’re still deciding.

Only people who already gave you their email. No IP guessing.

Success story
“RightMessage gave me x-ray vision into my email list. It allowed me to learn exactly who is on my email list, what they need help with, and what's important to them. These insights have already helped me increase profitability. And the personalization feature has helped me increase sales, as well.”
CChris O.Owner, G2 reviewer
acme.comSample workspace

Activity

Find by email, location or URL
2 on your site now
SOsamuel.okafor@northwind.io/blog/reducing-meeting-overloadMunich, DE/features
EveryoneKnownAnonymousSourceSegmentVisited URLLast 30 days1,262 visitorsPause live
  1. Visitor from Munich, DEMunich, DE · Tablet
    Google search/blog/how-agencies-plan-client-work/integrations/features
    Medium
    On site now4 pages · 1 visit
  2. SOsamuel.okafor@northwind.ioLondon, GB · Mobile
    LinkedIn· social/blog/reducing-meeting-overload
    Medium
    On site now1 page · 1 visit
  3. Visitor from Rotterdam, NLRotterdam, NL · Desktop
    DuckDuckGo search/blog/reducing-meeting-overload
    Low
    12m ago1 page · 1 visit
  4. Priya ShahAustin, US · Desktop
    Google ad· cpc1 earlier/lp/client-reporting/pricing
    Medium
    34m ago3 pages · 2 visits
  5. Visitor from Toronto, CAToronto, CA · Mobile
    Direct/
    Low
    1h ago1 page · 1 visit

Your hottest leads come back quietly.

A lead goes quiet for months, then spends an afternoon on your pricing page. Your analytics shows an anonymous session, your CRM shows nothing new, and nobody on your team knows they’re back.

See who’s on your site right now

Known contacts show up by name, with where they came from and every page they’ve read. Everyone else stays anonymous.

Get the whole story on one profile

Every visit, every personalized offer they saw, every answer they gave, and what your email platform or CRM knows about them.

Hear about it the same day

Send a webhook when a known lead reaches the page you choose, so your CRM or chat tool can ping the right person.

Let your AI assistant draft the follow-up

Connect it through our MCP, and it can look up what a lead did on your site and write a note worth sending.

Visitor profiles

Everything you know about a lead, on one page.

Every visit, the personalized version of each page they saw, how they answered your questions, and what your CRM knows about them. Read it before you pick up the phone.

acme.comSample workspace
Activity

Maya Chen

maya@lumendigital.comBoston, USDesktop · ChromeFirst seen Mar 4 · last seen just now
On site nowView site as them

Righty’s summary

Maya Chen leads client delivery at Lumen Digital, a 30-person agency. She booked a demo in March, went quiet, and came back today from your webinar email to compare agency pricing.

Read full insights →
Intent
High
Converted on Booked a demo
Last arrived from
HubSpot email
Campaign: spring-webinar
Visits
3 visits · 9 pages
2 personalizations, 1 offer
Conversions
1
Booked a demo
AllPages3 visits between Mar 4 and Oct 13
Today15:30 – 15:41HubSpot email· emailVisit 3 · 11m 12s · 2 pages
  1. Shown offer Book a call with sales

    Clicked

  2. Personalization shown: Agency pricing

    Because Business type is Agency

  3. Viewed /pricing

    acme.com/pricing

    View as them
  4. Answered How big is your team?: “11–50”

  5. Viewed /solutions/agencies

    acme.com/solutions/agencies

    View as them
  6. Arrived from HubSpot email

    utm_source=hubspot · utm_medium=email · utm_campaign=spring-webinar

How identification works
Follow up with your AI assistant

Ask who’s back, and get a follow-up worth sending.

Connect RightMessage to your AI assistant through our MCP. Ask which known leads came back this week, and it reads their activity and profile, then drafts a short, personal note. You decide whether to send it.

Explore the RightMessage MCP
RightMessage AI MCPConnected: RightMessage MCP
Ask your AI assistant…
Works with:
ChatGPTClaudeGeminiCursor
Data integrations + site compatibility

Enhance, don’t replace, your current stack.

RightMessage runs on the CMS, website builder, framework, and landing pages you already use, and connects directly to your ESP or CRM when a campaign needs contact data. There are no pages to rebuild, DNS records to update, or systems to replace.

Explore all 98 supported platforms
ActiveCampaign logoActiveCampaign
Beehiiv logoBeehiiv
Bento logoBento
Braze logoBraze
ClickFunnels logoClickFunnels
Customer.io logoCustomer.io
Drip logoDrip
Encharge logoEncharge
Ghost logoGhost
GoHighLevel logoGoHighLevel
HubSpot logoHubSpot
Intercom logoIntercom
Kajabi logoKajabi
Keap logoKeap
Kit logoKit
Klaviyo logoKlaviyo
Leadpages logoLeadpages
Mailchimp logoMailchimp
MailerLite logoMailerLite
Ontraport logoOntraport
Shopify logoShopify
Squarespace logoSquarespace
Teachable logoTeachable
Unbounce logoUnbounce
Userlist logoUserlist
Webflow logoWebflow
WordPress logoWordPress
Know who’s back

Catch your best leads while they’re still deciding.

See which known leads are on your site, what they’re looking at, and when it’s time to reach out. Start your trial, or book a demo and we’ll show you how it works.

Common questions

Questions about visitor identification.

Is this the same as IP deanonymization?+

No. Those tools guess who an anonymous visitor is from their IP address. RightMessage names someone only after they identify themselves, for example by submitting a form or clicking an identifying link in your email. Everyone else stays anonymous: you see their location, device, where they came from, and what they viewed, but not who they are.

Is visitor identification GDPR-compliant?+

It can be. Your setup decides. RightMessage acts as your processor under our Data Processing Agreement. Data is processed mainly in the US, and transfers are covered by the EU standard contractual clauses and the UK addendum. Turn on Wait for cookie consent, and RightMessage stores nothing in a visitor’s browser and holds back their page activity until they accept your cookie banner. It works with TCF v2.2 banners, Google Consent Mode, or your own consent call. You’re still the controller: your privacy notice should say you connect website activity to known contacts, you need a lawful basis for it, and you handle access and erasure requests. Our support team can erase a person’s data when you ask.

How does RightMessage know who a visitor is?+

A visitor becomes a known contact after an identification event: a RightMessage form or flow submission, a supported third-party form the snippet detects, an identifying link click from your marketing email, an email query parameter, or an integration-specific path such as the Intercom Messenger or Bento’s JavaScript snippet. Email Watcher, an optional setting, can also pick up emails submitted through other forms on your site. After that, the browser is remembered until cookies are cleared. A new device is recognized once it’s identified too, such as by an email-link click.

Which plan includes visitor identification?+

The activity feed, visitor profiles, and webhooks are on Pro ($499 per month, or $399 per month billed yearly). Contact data from your email platform or CRM appears once that integration is connected and included on your plan.

Can my team get an alert when a known lead comes back?+

Yes. Build a flow that runs in the background on the pages you care about, such as pricing, and add a Webhook step. It sends the visitor’s details to an HTTPS endpoint you choose, such as your CRM or an automation tool that posts to your team’s chat. By default, a webhook step fires once per visitor; turn that off if you want it to fire on later visits too.

What do I see for anonymous visitors?+

Where they came from, their approximate location and device, the pages they viewed, and the personalization, offers, and questions they saw. You won’t see a name or email until they identify themselves.

What data from my CRM or email platform shows up?+

Once someone is identified, their profile shows the fields, tags, and lists your connected email platform or CRM shares, where the integration supports it. Choose Sync now to read fresh data.

Can I see the site the way a lead sees it?+

Yes. View site as them opens a debugger session as that identified person on their latest page, so you can check which personalization and offers they get. It isn’t available for anonymous visitors.

Can my AI assistant use it?+

Yes. Through the RightMessage MCP, your assistant can search visitors, read a person’s activity timeline, and read their profile. It drafts the follow-up; you decide whether to send it.