What RightMessage is, who it's for, and what it costs.

Marketing teams

Teams that sell to more than one kind of buyer and want one website to speak to each of them, instead of writing for the average visitor.

Paid traffic teams

Teams running ads that want the landing page to continue the ad's message, without building and maintaining a separate page for every ad.

Agencies

Agencies that run websites, ads, email, or conversion work for clients and want to add personalization to what they sell. Clients can sign up through the agency, and the agency's team opens every client project from its own login.

You pick the elements, and RightMessage changes them for each audience: headlines, supporting copy, images, testimonials, forms, calls to action, or whole sections you've already built. You write every version, so visitors only ever see copy you approved.

It can also add things to the page: quizzes, surveys, forms, popups, and on-site calls to action that ask a question and route people to the right next step.

Every change saves as a draft. Nothing reaches your live site until you publish.

Anonymous visitors

Don't have a list yet? That's fine. You can personalize a first visit without knowing who someone is, using campaign context and UTM parameters, the referral source, pages viewed, device data, and on-site behavior. Quiz and survey answers people give on your site work too.

Identified contacts

A visitor becomes a known contact only after an identification event:

• They submit a RightMessage form or flow.
• They submit a supported third-party form the snippet can detect. Custom or unsupported forms aren't detected by default. Email Watcher is an optional setting that picks up emails submitted through forms on your site.
• They click an identifying link in one of your marketing emails.
• The page they land on has an email query parameter.
• An integration-specific path from the help docs, like the Intercom Messenger cookie or the Bento JavaScript snippet.

After that, the browser is remembered until cookies are cleared. Another device isn't merged automatically. It's recognized once that device is identified too. Tags, fields, and purchase data from your email platform or CRM only apply after identification, and only when that integration is on your plan.

You can test the page everyone sees and each audience's changes, with plain-language weekly verdicts. It's not an enterprise experimentation suite.

What you can test

The Original page (what visitors see when no audience matches) with a Control and up to three variants, and each audience's changes with a Control and up to three challengers. Splits can be even or custom.

Holdback

One per campaign, 10% of visitors by default, so you can see what personalization did.

Verdicts

Checked weekly, in plain language. The earliest is at the week 2 check, about three weeks after you start, and it needs at least 20 visitors who converted and 20 who didn't in every version. Verdicts can take months, or may not come.

You decide

Tests never end on their own. You pick the version to keep.

Plans

Question, form, offer, and flow split tests are on every plan. Campaign holdbacks start on Scale. Page and audience A/B tests are on Pro.

What it doesn't do: multivariate tests, split-URL or redirect tests, server-side SDKs or feature flags, bandits, real-time significance, automatic winner rollout, or heatmaps and session recordings.

Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro.

You don't need a card to sign up. Every no-card trial gets every Pro feature for 14 days, whichever plan you picked. The plan you confirm with a card only decides what's charged when the trial ends, and nothing is charged before then. If you don't confirm a plan, the trial ends and the project locks until you choose one.

Each organization gets one trial, on its first billed project. Projects after that are charged when you set up their billing. Agency organizations don't get a trial. Their new projects start as demo projects you can build and preview, and a plan you choose is charged right away. A client who signs up through an agency's link enters a card at signup and gets the 14-day trial.

You don't need an email platform or CRM to personalize for anonymous visitors. Connect one when a campaign needs contact data. Email and CRM integrations depend on the plan (see the table above). The GA4, Google Tag Manager, and PostHog apps work on every plan, and RightMessage works with the CMS, website builder, or landing page tool you already use.

Righty, the assistant in the app, drafts versions, sets up tests, and reads verdicts. It never starts, restarts, or ends a test, and it never publishes.

The RightMessage MCP server lets AI assistants like ChatGPT and Claude work in your project. MCP access is included with every plan. Changes made through MCP save as drafts, and publishing is a separate, explicit step.

It's easier to pick the right tool when you know where each one stops, so here are ours.

A full page builder or CMS

It adapts the pages you've built in your CMS or landing page builder. Pages can also build and host simple landing pages with personalization built in, but it doesn't replace your CMS or page builder for the rest of your site.

Creator and list tools

Quizzes and forms are part of it, but the job is changing what your website shows each visitor.

Enterprise experimentation

It runs client-side page and audience tests with weekly verdicts. If you need multivariate tests, server-side experiments, or feature flags, you want a different tool.

Anonymous identification

It only names people after they identify themselves. It doesn't look up anonymous visitors by IP address.

Brennan Dunn founded RightMessage. It launched publicly on January 23, 2018, and Teachable was its first customer. It started with full-site personalization and grew to cover segmentation, quizzes, surveys, and AI analysis of that data.

• Website personalization
• Landing page personalization for paid campaigns
• PPC landing pages
• RightMessage for agencies
• A/B testing
• Comparisons
• Pricing