RightMessage helps your existing SaaS marketing site personalize itself based on who's visiting, capture more leads with personalized opt-in forms, and qualify and route people based on who they are and why they need your software.
Best suited to SaaS companies who have an established marketing site, meaningful traffic, and are trying to turn more drive-by visitors into trials or demos.
“I use RightMessage to segment our audience, which gives me a better understanding of who our audience and ICP is. It allows me to personalize our landing page. I think it works amazing, and the initial setup was really easy.”
Use the context you already have to capture better leads, route people to the right next step, and stop pushing irrelevant content, case studies, offers, and more.
Match the headline, supporting copy, testimonials, images, and CTAs to the promise someone clicked without building a separate landing page for every ad campaign.
See how website personalization worksConnect the backlog, current sprint, and upcoming launches so everyone knows what ships next.
From backlog to launch
See Acme for product teams
Use RightMessage's quiz and survey functionality to segment your leads based on data they share with you (e.g., pain point, competitors they're exploring, use case, or timeline). Use this data to enrich your CRM and push people to the right next step.
Explore branching questions and formsWhen your ESP or CRM knows someone is evaluating, subscribed, or already a customer, the same marketing page can show the proof and next action that now make sense.
See the data RightMessage can useSee product proof and pricing that match your company’s stage and use case.
Compare plansWe'll help you map what RightMessage should recognize, what should change, and the conversion to measure before expanding.
“I like how easy it is to create personalized experiences with RightMessage without adding a lot of technical complexity. The audience segmentation, dynamic website content, and AI-assisted copy generation work together really well, making it simple to deliver more relevant messaging that improves engagement and conversions.”
Once a visitor is identified through a supported method, RightMessage can recognize that contact on a later visit in the same browser, request supported data from your ESP/CRM, and combine it with what they do and tell you on-site.
UTM campaign
utm_campaign includes 'product_demo'
Reusable audience
Website personalization
Change pricing-page proof for SaaS buyers
Turn more product interest into trials and qualified pipeline.
Identification methods and available fields vary by platform and configuration. The source of truth remains your ESP or CRM for the contact and lifecycle data it owns.
Connect PostHog, your ESP/CRM, your website or codebase, and RightMessage to one AI client to manage all of your personalizations from the comfort of your favorite LLM.
Explore the RightMessage MCPRightMessage connects directly to your ESP or CRM data, then runs on the CMS, website builder, framework, and landing pages you already use. There are no pages to rebuild, DNS records to update, or systems to replace.
Explore all 95 supported platforms
ActiveCampaign
Beehiiv
Bento
Braze
ClickFunnels
Customer.io
Drip
Encharge
Ghost
GoHighLevel
HubSpot
Intercom
Kajabi
Keap
Kit
Klaviyo
Leadpages
Mailchimp
MailerLite
Ontraport
Shopify
Squarespace
Teachable
Unbounce
Userlist
Webflow
WordPressGrab a demo with one of our product experts to learn more about how RightMessage could work with your stack.
RightMessage personalizes the marketing-site journey. It does not replace your CRM, product analytics, billing, or customer-success systems.
No. RightMessage works with the marketing site you already have. Your team can keep using its current CMS, landing-page builder, and publishing process while RightMessage changes selected messages, proof, calls to action, forms, offers, or sections for the audiences you define.
You can use the page or campaign that brought them in, pages they have visited, actions they take, answers they give, and supported data already associated with a known contact. You choose the audience rules, fallback experience, and what each matched audience sees.
Yes. You can combine known context with a short, branching question flow, then show a demo form to one audience and a self-serve trial or resource to another. Your scheduling, registration, and sales systems still handle what happens after the visitor chooses that path.
Yes, when a supported connection makes the relevant contact or company fields available. For example, a known HubSpot contact can be matched from lifecycle stage, list membership, company size, industry, or another configured property, then see proof and a next step chosen for that audience.
Yes, when trial, customer, plan, or other lifecycle context is available through a supported contact field, tag, list, or event. RightMessage can change the marketing-site experience around that context, but your product, billing, and customer-success systems remain responsible for the underlying account and workflow.
Yes. A form, offer, or flow can appear inline or in a targeted widget such as a popup. It can respond to the page, campaign, behavior, prior answers, known-contact status, and configured timing or interaction rules instead of interrupting every visitor with the same prompt.
No. RightMessage personalizes and measures configured experiences on your website. Your product analytics, CRM, billing, scheduling, and customer-success platforms keep owning the records and workflows they were built to handle.
Set the click, pageview, form submission, or custom event you care about as a goal, then compare the personalized experience with the regular page. Use RightMessage to judge the configured website experience, and use your CRM or analytics system for the downstream pipeline and revenue reporting it owns.
