RightMessage is a personalization platform with built-in A/B testing. Give each UTM campaign its own headline, proof, and form on the landing page you already run, then A/B test ad-angle versions inside that audience and get a plain-language verdict each week.
Best suited to teams running several ad campaigns to an existing site, with a form, demo, or purchase goal worth improving.
“One simple tweak doubled our conversions without creating any new pages.”
Each campaign audience gets a page that matches its ad. Inside each audience, compare angles on the same traffic, and send every impression to the analytics you already report from.
Build an audience for each utm_campaign or utm_content value, then change the headline, supporting copy, proof, and form for that audience. No cloned page per ad, and no rebuild of the page you already run.
See UTM landing page personalizationCut the software stack and the hand-offs between it.
Fewer tools, one workflow
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Start an audience test on any campaign audience: Control (the audience's current changes) plus up to three challengers, split evenly or from 1% to 99% per version. Visitors from that campaign are split between versions; everyone else keeps their own experience. Visitors who match no audience can get their own Original page test.
See how A/B testing works in RightMessageAudience test
Speed ads · utm_campaign = speed
Time to a verdict
Estimated from the last 28 days of this audience's traffic
Next check
Friday · weekly trend updates
Results are checked every Friday, and checking weekly doesn't raise the chance of a false winner. Each version shows its likely range, and a version wins only when its whole range beats Control. You decide when to end the test and which version to keep. Every impression also goes to GA4, Google Tag Manager, and PostHog when they're enabled, so you can check cost-per-lead and revenue by version where you already report them.
Read: A/B testing on a low-traffic siteBefore you start
An estimate of the time to a verdict and the smallest difference the test can spot, from the last 28 days of traffic.
While it runs
A weekly trend of the difference between versions, plus split and contamination checks that pause verdicts if something looks wrong.
When it's done
End the test, keep the version you choose, and a campaign holdback (Scale) still measures the whole campaign against the unpersonalized page.
Bring one landing page and the ad campaigns that send it traffic. We’ll map the campaign audiences, the angles worth testing, and what the time-to-verdict estimate is likely to look like.
“The fact that there’s an MCP tool means that it’s hella easy to even do major tests site wide.”
An audience test only sees that audience's visitors, so traffic per campaign matters. One anonymized paid-ads campaign at about 356 visitors a day, converting about 11%, needs about 9 weeks to detect a 20% lift.
Smaller campaigns can take months, or may never reach a verdict. RightMessage still lets you start the test, shows the weekly trend from the first check, and tells you up front how long it expects to take, so you can decide whether to test a bigger change or pool campaigns into one audience.
RightMessage runs on the CMS, website builder, framework, and landing pages you already use, and connects directly to your ESP or CRM when a campaign needs contact data. There are no pages to rebuild, DNS records to update, or systems to replace.
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WordPressGrab a demo to map your campaign audiences and the first angle test on the landing page you already run.
A campaign audience matches visitors from a UTM campaign, such as utm_campaign=speed. That audience already sees landing-page changes that match the ad. An audience test splits those visitors between Control (the audience's current changes) and up to three challengers, so you can compare angles for the same ad traffic.
Campaigns, UTM audiences, and the campaign holdback are on Scale. Starting or restarting page and audience A/B tests needs Pro. Ending a test, keeping the winner, and analytics hand-off don't need Pro.
It depends on traffic and conversion rate. Before you start, RightMessage estimates the time to a verdict from the last 28 days of traffic. Results are checked weekly, and the earliest verdict comes at the week 2 check, about three weeks after the start. Smaller campaigns can take months, or may not reach a verdict at all. Low traffic never blocks a test, and the weekly trend shows how versions are doing in the meantime.
Yes. Split evenly, or set a custom share from 1% to 99% per version. Each audience can have Control plus up to three challengers.
No. Tests never end on their own. When you end a test you choose the version to keep, and that version keeps showing to the audience.
Yes. RightMessage sends an impression event for every version to each enabled analytics app, with a string in the format RM-<experienceId>-<variantId>. Use it to compare versions against the metrics you already report on, such as revenue or downstream conversions.
Yes. Each client website uses its own RightMessage project, with its own campaigns, audiences, and tests. The client keeps their site and ad accounts; you configure the landing-page versions and read the weekly verdicts.
It doesn't run multivariate tests, split-URL or redirect tests, bandits, or real-time significance. Versions are whole alternatives on the same page, and verdicts are weekly. Pair it with a heatmap tool if you need recordings.
