RightMessage is a personalization platform with built-in A/B testing. When a visitor sees a version of a test, RightMessage captures an rm_experience_impression event in PostHog with a $feature/rm-<experienceId> property. You can break down funnels, retention, and other insights by the version each visitor saw.
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RightMessage calls the posthog object already on your page. It does not install PostHog for you.
Each impression is captured as rm_experience_impression. It sets $feature/rm-<experienceId> to the version's ID, plus exp_variant_string, rm_experience_id, rm_experience_kind, rm_experience_name, rm_variant_id, rm_variant_name, and, when present, rm_campaign_id and rm_resource_id.
exp_variant_string has the format RM-<experienceId>-<variantId>, for example RM-cpn_5didDYbc-control. The Send to your analytics panel on each test card lists the string for every version.
The PostHog hand-off needs no extra plan beyond the tests themselves. Impressions come from holdbacks and A/B tests (Scale and Pro) and split tests (Pro). Enable the PostHog app card in Integrations, then publish.
rm_experience_impression, captured when a visitor is assigned a version of a page test, audience test, campaign holdback, or legacy split test.
Each impression sets $feature/rm-<experienceId> to the ID of the version the visitor saw. PostHog reads $feature/ properties from custom exposure events, so you can break results down by version.
RM-<experienceId>-<variantId>, for example RM-cpn_5didDYbc-control. The Send to your analytics panel on each test card lists it for every version.
No extra plan beyond the tests themselves. Impressions come from campaign holdbacks and A/B tests (Scale and Pro) and question, form, offer and flow split tests (Pro). Starting page and audience A/B tests needs Pro.
Keep PostHog in place and add personalized copy, proof, forms, and offers without rebuilding your site.