01
Describe who you want to hear about
Write up to 10 rules in plain language, like “customers looking at billing.”
Lead alerts
Get an email when a known lead looks ready to buy.
Describe who you want to hear about in plain language, like “non-customers evaluating pricing.” When someone from your list visits and fits, your team gets an email within about half an hour: why they matter, what they looked at, and what to do next.
Known contacts only. No IP guessing. Add it to any plan.
People
Lead alerts
Rules
- Live
Hot leads
Non-customers looking at pricing or booking a demo, or coming back repeatedly like they’re evaluating us.
Email you@acme.com, sales@acme.com · Add to Sales follow-up
- Live
At risk of cancelling
Current customers looking at billing or the cancellation page.
Email success@acme.com
36 alerts
- Checked visits
- 1,283latest 1h ago
- Alerts
- 36
- Alert rate
- 2.8%
- AKaisha@harborgoods.comManchester, GB · desktop2h agoEmailed
Aisha Khan from Harbor Goods, a current customer, opened billing and the cancellation page twice this visit.
At risk of cancelling 91%Emailed - DKdaniel@summitadvisors.comToronto, CA · mobile5h agoEmailedAdded to list
Daniel Kim from Summit Advisors, a new lead, came in from a Google ad and went from the consulting page to pricing twice.
Hot leads 88%EmailedAdded to list - CMchloe@atlascreative.comParis, FR · desktop1d agoEmailedAdded to list
Chloe Martin from Atlas Creative, a former customer who cancelled in June, came back from your newsletter and viewed pricing.
Hot leads 90%EmailedAdded to list
The leads worth calling don’t fill out another form.
A lead goes quiet for months, then spends an afternoon on your pricing page. Unless they book a call, nobody on your team finds out. Lead alerts make sure someone does.
02
We check each visit when it ends
When a known contact goes 20 minutes without a new page view, AI checks their visit against every rule.
03
Get an email worth acting on
Within about half an hour of their visit: why they matter, what they looked at, and a next step.
04
Keep your email platform in sync
A rule can also tag them, add them to a list, or set a custom field for someone already there.
The alert
Everything you need to follow up, in one email.
Who they are and why they matter, the pages they read, where they came from, how often they’ve been back, their tags from your email platform, and a suggested next step. It goes to up to 20 addresses you choose.
RightMessageView your dashboard →
Maya Chen triggered 'Hot leads'
Maya Chen, Head of Client Delivery at Lumen Digital, booked a demo in March, went quiet, and came back from your webinar email to compare agency pricing.
maya@lumendigital.com viewed 2 pages over 11 minutes, arriving from hubspot (email). This was their 2nd visit in 30 days.
Suggested next step: Reply today with a short note about agency plans, and offer to pick up where the March demo left off.
- /solutions/agencies · Acme for agencies
- /pricing · Pricing | Acme
Open their profile
You get these because a lead alert rule for acme.com emails you. Change rules and what they do in People › Lead alerts.
Thanks,
The RightMessage Team
Actions
Write the rule once. Your CRM stays up to date.
A rule can also tag the person, add them to a list, or set a custom field in your email platform or CRM. It only updates people who are already there, and it never creates contacts.
Rules
Describe who you want to hear about and what should happen when someone matches.
Name
Hot leads
Who you want to hear about
Non-customers looking at pricing or booking a demo, or coming back repeatedly like they’re evaluating us.
Write it the way you’d brief a colleague: who they are and what they do on your site.105/1000
Actions
Run when this rule alerts on a live visit, never on test runs or repeat matches within 7 days.
- Send email
you@acme.com, sales@acme.com
Separate addresses with commas.
- Add to list in HubSpot
Only for people already in HubSpot; lead alerts never add new contacts.
CancelSave
Hand it to your AI agent
Let your assistant read the alert and write the rules.
Each alert in the app has a fuller AI read on who they are, what they care about, and their intent. Copy to AI agent hands the whole record to ChatGPT or Claude. Connect our MCP, and your assistant can also create rules and read your alerts.
Explore the RightMessage MCPRightMessage AI MCPConnected: RightMessage MCP
Pricing
Pay for the leads we find, not the traffic you get.
Add lead alerts to Grow, Scale, or Pro. Pro includes 1,000 alerted leads a month; on other plans, pick a volume. Free for every project through November 21, up to 1,000 alerted leads a month.
Compare plans250 alerted leads a month
$99/mo
or $79/mo billed yearly
On Pro: included
Over 5,000? Keep adding 250 leads for $49/mo each ($39/mo billed yearly).
- Repeat alerts about the same person that month are free.
- Visitors who match no rule never count.
- At your limit, extra matches wait in the app with no email and no charge until you raise the slider, or you can let it raise automatically.
Lead alerts
Spend your follow-up time on the leads who are ready.
Write your first rule in plain language. Start your trial, or book a demo and we’ll show you how lead alerts work.
Common questions
Questions about lead alerts.
Is this the same as IP deanonymization?+
No. Those tools guess who an anonymous visitor is from their IP address. RightMessage names someone only after they identify themselves, for example by submitting a form or clicking an identifying link in your email. Anonymous visitors stay anonymous and never trigger an alert.
Who can trigger an alert?+
Only known contacts: people who clicked a link in your email, submitted a form, or were identified by your site calling identifyByEmail. Each rule alerts you about the same person at most once every 7 days.
What counts as an alerted lead?+
An alerted lead is a person a lead alert rule alerted you about that month. Repeat alerts about the same person that month are free, and visitors who match no rule never count. Pay for the leads we find, not the traffic you get.
How fast do alerts arrive?+
A visit ends when 20 minutes pass without a new page view. AI then checks it against every rule, and matches reach your inbox within about half an hour of the visit. Alerts aren’t real-time, so they suit a same-day follow-up.
Which email platforms and CRMs support the tag, list and field actions?+
Custom fields work on every integration. Tags work on ActiveCampaign, Bento, Drip, Encharge, GoHighLevel, Intercom, Keap, Kit, Mailchimp and Ontraport. Lists work on ActiveCampaign, Customer.io, HubSpot, Klaviyo and MailerLite. Klaviyo’s segments are read-only, and adding someone to a Mailchimp audience would create a contact, so those two are left out. Actions only update people already in your email platform; lead alerts never create contacts.
What’s in each alert?+
Each email goes to up to 20 addresses you choose. It says why the person matters, the pages they viewed on that visit, where they arrived from and how often they’ve visited before, their tags from your email platform, and a suggested next step. In the app, each alert also has a fuller AI read on who they are, what they care about and their intent.
Can my AI assistant use lead alerts?+
Yes. Copy to AI agent hands an alert’s whole record to ChatGPT or Claude. With the RightMessage MCP connected, your assistant can also create rules and read your alerts.
Do I need Pro for lead alerts?+
No. You can add lead alerts to Grow, Scale, or Pro. On Grow and Scale, alerts work without the People feed; full visitor profiles and timelines are on Pro. Pro includes 1,000 alerted leads a month. Everyone else picks a volume, starting at $49 a month for 50 alerted leads ($39 a month billed yearly).
What happens when I reach my lead alerts limit?+
Extra matches are held, not lost. They’re listed in the app with no email and no charge, and raising your volume that month sends them, so there are no surprise bills. You can also opt in to raising it automatically, up to a limit you set.
Is there launch pricing for lead alerts?+
Yes. Every project gets up to 1,000 alerted leads a month free through November 21. After that, Pro includes 1,000 a month and other plans pick a volume.
One platform, from the first answer to the next change worth making.
Ask useful questions, recognize known leads when they come back, build audiences, personalize what each visitor sees, test what works, and learn what to change next. Each part feeds the others.
Website Personalization
Change headlines, CTAs, forms, and offers for each visitor without duplicating pages.
Learn moreA/B Testing
Test the page everyone sees and each audience’s changes, then read a plain-language verdict every week. You decide when to end a test and which version to keep.
Learn moreAudience Segmentation
Build audiences from behavior, traffic source, quiz/survey answers, on-site activity, and customer data in your ESP/CRM, then reuse them across pages, forms, and follow-up.
Learn moreQuizzes, Surveys, and Forms
Ask useful questions, qualify each lead, and keep using the answers on later pages and in follow-up.
Learn moreVisitor Identification
See which known contacts from your ESP/CRM are on your site right now and what they’re doing, and alert your team when a hot one comes back. No IP guessing.
You are hereInsights & Recommendations
See which audiences convert and where leads drop off, then get a specific recommendation for what to test next.
Learn more