HubSpot knows which contacts are leads, which are in a trial, and which are already customers. But unless your site is built in HubSpot, your website can’t use any of it. Everyone gets the same pitch.
RightMessage connects to HubSpot, recognizes contacts when they click a link in your emails, and uses their properties, lists, and lifecycle stage to change what they see on the site you already have. Quiz and survey answers go back to HubSpot as contact properties.
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Pro includes the HubSpot connection, website personalization campaigns, and built-in A/B testing, so you can compare the personalized page with your original.
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Here’s how teams like yours make the case for budget, with the numbers your CFO will ask for.
Read the ROI case studyA lead needs a reason to book a demo. An opportunity needs proof they’re making the right call. A customer needs to hear about what’s new, not the pitch they already bought.
Use lifecycle stage, list membership, or any contact property to change the headline, case study, or call to action each contact sees. Visitors RightMessage doesn’t recognize see your original page.
Ask about role, team size, or what someone’s trying to solve, and save each answer to a HubSpot contact property. Your workflows, lists, and sales team can use it right away.
When someone signs up through a RightMessage form, you can also create or update the contact, submit a HubSpot form, or add them to a static list.
You don’t have to move your website into HubSpot to use your HubSpot data on it. Add the RightMessage script to WordPress, Webflow, a custom build, or wherever your site lives, then change the headlines, images, links, and sections that are already there.
Build any new section on your site first, then choose who sees it.
HubSpot’s smart content changes modules and forms on pages hosted in HubSpot. For website and landing pages, it needs Content Hub Professional or Enterprise. If your site lives somewhere else, smart content can’t change it.
RightMessage works on whatever site you have, using the same HubSpot contact data. It also adds quizzes and surveys that save answers back to HubSpot, so you learn more about each contact while you personalize for them.
Use properties, lists, and lifecycle stage for contacts RightMessage recognizes. For everyone else, personalize from the page they’re on, where they came from, and what they’ve told you.
Add rm_hs={{contact.email}} to the links in your HubSpot emails, and RightMessage knows which contact clicked. HubSpot’s tracking code and supported HubSpot forms can recognize contacts too. After that, RightMessage remembers that browser on later visits.
Use any contact property, like job title, industry, or company size, along with list membership and lifecycle stage.
Quiz and survey answers go to the contact as properties, ready for your workflows, lists, and sales team.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
Yes. RightMessage recognizes HubSpot contacts when they click a link in your emails, or through HubSpot’s tracking code or forms, then uses their properties, list membership, and lifecycle stage to change what they see. It works on any site where you’ve added the RightMessage script, not just pages hosted in HubSpot. The HubSpot connection is on the Pro plan.
Add rm_hs={{contact.email}} to the links in your HubSpot emails. HubSpot’s tracking code can also recognize a contact once HubSpot knows who they are, and supported HubSpot forms can too. RightMessage remembers that browser afterward. It doesn’t match anonymous visitors to your CRM.
Yes. Lifecycle stage is a contact property, so you can show leads, opportunities, and customers different headlines, proof, or calls to action. If you’ve customized your stages in HubSpot, use your own.
Yes. Map each answer to a contact property, and any HubSpot workflow that watches that property can pick it up. To add someone to a list, use a static list. HubSpot keeps control of active lists.
Smart content changes pages hosted in HubSpot, and website pages need Content Hub Professional or Enterprise. RightMessage changes pages on any site where its script is installed, using the same HubSpot contact data, and adds quizzes and surveys that save answers back to HubSpot.
HubSpot is on the Pro plan. Pro also includes website personalization campaigns and built-in A/B testing, so you can compare the personalized page with your original.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.