RightMessage

Updated October 2026

The ConvertFlow alternative that personalizes the pages you already have.

Most teams don't need a new funnel stack. They need the site they already have to react to who's on it. RightMessage changes the headline, proof and call to action on the pages you already run for each ad, quiz answer or customer, with A/B tests built in. Our prices don't climb with your traffic, and agencies can run it for every client.

RightMessagevsConvertFlow

TL;DR

The short version

What it is
RightMessageWebsite personalization with quizzes, popups and A/B testing built in, for in-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies.
ConvertFlowA funnel builder for lead capture and ecommerce: landing pages, quizzes, forms, popups and sticky bars.
What changes on your site
RightMessageThe headlines, copy, calls to action, images and sections already on your pages, from Scale. Quizzes, popups and forms on every plan.
ConvertFlowLanding pages, popups, sticky bars, forms and embedded sections you build in ConvertFlow, with dynamic text from Pro.
Where audiences come from
RightMessageAd and UTM context, pages viewed, on-site answers, and your email platform or CRM once someone's identified.
ConvertFlowPage URLs, site activity, location, referral source, survey answers and form submissions, plus connected tools like HubSpot, Shopify and Klaviyo.
Testing and measurement
RightMessageA holdback on every campaign from Scale. On Pro, A/B test the page or each audience's changes, with a plain-language verdict.
ConvertFlowA/B, multivariate and round robin split tests of its funnels, from Pro.
Who it's for
RightMessageIn-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies who want the pages they already run to respond to each visitor.
ConvertFlowEcommerce and lead generation brands building new funnels, especially on Shopify.
Starting price
RightMessageQuizzes and popups on Grow, $99/mo, or $79/mo billed annually. Page changes on Scale, $249/mo, or $199/mo billed annually.
ConvertFlowPersonal from $29/mo ($25/mo billed annually) for 10k funnel views. Targeting, dynamic text and split tests on Pro, $299/mo ($250/mo billed annually).

Or ask an AI to help you choose:

Success story
“What I like about RightMessage is its ability to personalize website content based on visitor behavior and audience segmentation. It makes it straightforward to deliver targeted messaging without requiring complex development work.”
LLokesh G.Engineer, Information Technology and Services, G2 reviewer

The complete comparison

Your pages already work. Make them react to who's on them.

ConvertFlow's answer to a static website is a new funnel: a landing page, quiz or popup you build in its editor and publish to your domain. That's a lot of new pages to keep on brand and up to date.

We start from the page you already have. Someone from an agency lands on your homepage, and the headline speaks to agencies. It's the same URL, design and form. Everyone else sees your original page, and you didn't build anything twice.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

  1. What everyone sees

    Our WorkForge demo homepage with its default headline, Bring your team, projects, and plans together
  2. What an agency visitor sees

    The same homepage showing an agency visitor the headline Give your agency a clearer way to work
Same page, same URL. The headline changes for visitors in the agency segment.

Match the page to the ad without building another page

Paid traffic is where this hurts most. ConvertFlow's answer is landing pages that match your ad campaigns, with dynamic text replacement from its Pro plan. That's still a set of pages in ConvertFlow, separate from the site you already look after.

RightMessage reads the UTM parameters on your ad link and changes the page they land on. Someone who clicked an agency ad gets an agency headline and a quote from an agency customer. Everyone else gets your usual page. One page covers every ad group, so you update the form or the branding once.

Page changes like this start on Scale, at $249/mo, or $199/mo billed annually.

  1. Opened without an ad link

    Example landing page with its generic headline, customer quote and Book a demo button
  2. Opened from an agency ad

    The same landing page opened from an agency ad link, with the headline and customer quote rewritten for agencies
An example landing page in our demo setup.

Every audience's version of the page, in one view

You don't rebuild anything in RightMessage. You open your page, click the headline, button or section you want to change, and write what each audience should see instead.

The matrix keeps it all in one place: each element down the side, your original copy next to it, and every audience's version across the top. If an audience doesn't need a change, it keeps your original. Righty, our AI assistant, can draft options when you're stuck, and nothing goes live until you publish.

Personalization matrix listing each page element with the original copy and the version written for two audiences

Where ConvertFlow goes further

If you need a full funnel of new pages, ConvertFlow builds it. It has a landing page builder with 400+ funnel templates, publishing to your own domain or straight to Shopify, plus Shopify upsells, bundles and product recommendations. On its Custom plan you can hand the work to a dedicated funnel operator.

We overlap for simple hosted pages. Pages, on every plan, has Righty build a landing page in your brand, like a quiz page for ad traffic, and hosts it with your form on it. It isn't a funnel builder. For anything bigger, build the page in your CMS or landing page tool, add our script, and point a campaign at its URL like any other page.

New campaign form asking which page to personalize by its URL, with optional segment groups for audiences

A price that doesn't depend on your funnel views

ConvertFlow bills by funnel views, the visitors who see one of its campaigns. Personal starts at $29 a month ($25 billed annually) for up to 10k views. Targeting saved segments, dynamic text and split tests start on Pro at $299 a month ($250 billed annually) for up to 100k. Go past your limit and it raises the limit, and the bill, automatically.

Ours are on our pricing page. You pay per project, so more visitors don't cost more. Page changes start on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually.

Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them

For agencies building pages for every client

Agencies feel this twice. Every client wants pages that match their ads, and every one of those pages needs looking after. ConvertFlow handles clients as extra websites on your account, each with its own plan.

With RightMessage, you personalize the pages your client already has. You click what should change on their live page and write each audience's version. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. Start each one with a page they already send paid traffic to, one audience and a holdback, so you've got a result to show them.

Element picker selecting the call to action on a live homepage so it can be changed for an audience
“I’ve seen jaws drop when I show companies this tool.”
Marc ThomasFounder, Positive Human & TinySeed SaaS Institute Coach

Marc Thomas’s RightMessage walkthrough

Not sure yet?

Which one fits your job?

RightMessage

Pick RightMessage if you want the pages you already have to do more.

  • You want each ad, quiz answer or customer to see a matching headline, offer and call to action on your current pages.
  • You'd rather not rebuild pages that already rank and convert inside a funnel builder.
  • You want quizzes, popups and A/B tests in the same place as your page changes, with a holdback on every campaign.
  • You want pricing per project that doesn't climb with your traffic, and a 14-day trial with every Pro feature and no card.

That's in-house marketing teams running paid ads, businesses with several kinds of buyer, and the agencies that build pages for their clients.

ConvertFlow

Pick ConvertFlow if you want to build the funnel itself.

  • You want to build new landing pages, quizzes and popups from 400+ templates and publish them to your domain or Shopify.
  • Shopify upsells, bundles and product recommendations are the center of your plan.
  • You want a done-for-you funnel service or a dedicated funnel operator.

If you're building new funnel pages from scratch, ConvertFlow covers more of that than we do.

In-depth comparison

Everything side by side

Category and scope

What it is
RightMessageWebsite personalization with quizzes, popups and built-in A/B testing
ConvertFlowA funnel builder for lead capture and ecommerce
Built for
RightMessageIn-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies
ConvertFlowEcommerce and lead generation brands, and the agencies that build their funnels
Works on
RightMessageAny site where you can add our script, Shopify included
ConvertFlowFunnels published to your own domain, Shopify, WordPress or any other CMS
Hosted landing pages
RightMessageSimple pages, with Pages on every plan. Mostly we change the pages you already have.
ConvertFlowYes, a landing page builder with 400+ funnel templates

Personalization

What you can change
RightMessageHeadlines, copy, calls to action, images and sections on your existing pages, from Scale
ConvertFlowLanding pages, popups, sticky bars, embedded sections and calls to action built in ConvertFlow. Targeted embeds and dynamic text replacement from Pro, per its personalization page
Audiences from
RightMessageAd and UTM context, pages viewed, referrers, on-site answers, Google Tag Manager dataLayer values and events, and email platform or CRM data after someone is identified
ConvertFlowPage URLs, site activity, location, referral sources, survey answers, form submissions and funnel progress, plus connected data
Quizzes and surveys
RightMessageBranching quizzes and surveys on every plan, with answers your pages can use from Scale
ConvertFlowQuiz funnels with lead capture and product recommendations, with conditional logic from Pro

Data and integrations

Recognizing a contact
RightMessageAfter one of our forms, a supported third-party form, a link click from your emails or an email query parameter
ConvertFlowAfter any email form submission, or a visit from an email link that carries the contact's ID, per its help doc
Email platform and CRM
RightMessageOnce someone's identified, answers save to the contact as tags or fields, and existing tags or fields can place a contact in a segment
ConvertFlowCRM and SMS integrations from Prime. Identity resolution and two-way syncs from Pro.

Testing and measurement

Test types
RightMessageQuestion, form, offer and flow split tests on every plan. On Pro, A/B tests of the page or of each audience's changes.
ConvertFlowA/B, multivariate and round robin split tests of its campaigns, from Pro
Measuring the whole effect
RightMessageOne holdback per campaign, 10% by default, from Scale
ConvertFlowConversion rate, revenue attribution and funnel breakdown reports on every plan
Analytics
RightMessageEvery version goes to GA4, Google Tag Manager and PostHog
ConvertFlowGA4 and dataLayer events stream on its Custom plan

Pricing and plans

What sets the price
RightMessageYour plan, per project, with no fees for visitors or contacts
ConvertFlowMonthly funnel views, counting the visitors who see a ConvertFlow campaign
Entry plan
RightMessageGrow, $99/mo, or $79/mo billed annually
ConvertFlowPersonal, $29/mo or $25/mo billed annually, for up to 10k funnel views
Personalization and testing
RightMessagePage changes on Scale, $249/mo, or $199/mo billed annually. A/B tests on Pro, $499/mo, or $399/mo billed annually.
ConvertFlowPro, $299/mo or $250/mo billed annually, for up to 100k funnel views
Agencies and client sites
RightMessageA branded client signup link, and every client's project opened from your own account
ConvertFlowMulti-site management on every plan, with each extra website on its own plan and partner discounts
How to start
RightMessageA 14-day trial with every Pro feature and no card
ConvertFlowA free plan for up to 5 funnel campaigns. Connecting your other tools needs a paid plan.

Frequently asked questions

Is RightMessage a good ConvertFlow alternative?+

Yes, if your goal is getting more from the pages you already have. RightMessage changes the headline, proof and call to action on your existing pages for each ad, quiz answer or customer, with quizzes, popups and A/B tests built in, so you don't rebuild those pages in a funnel builder.

Can RightMessage replace ConvertFlow landing pages?+

For simple pages, yes. Pages, on every plan, builds and hosts a landing page in your brand with your form or quiz on it, and personalizing it for each audience starts on Scale. It isn't a funnel builder, though. For most pages, keep building in your CMS or landing page tool, add our script, and RightMessage changes what each visitor sees on them. If you need a full funnel from a template, with Shopify upsells and bundles, ConvertFlow does that.

How does ConvertFlow pricing compare with RightMessage?+

ConvertFlow prices by monthly funnel views. Personal is $29 a month ($25 billed annually) for up to 10k views, Prime is $99 ($83) for up to 30k, Pro is $299 ($250) for up to 100k, and Custom starts at $999 ($833). Targeting, dynamic text and split tests start on Pro. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Every plan includes hosted landing pages (Pages). Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026.

How do visitor identification and email platform sync work?+

Anyone can be personalized from the ad they clicked, the pages they've viewed and the answers they give on your site. Someone becomes a known contact after one of our forms, a supported third-party form, a link click from your emails or an email query parameter. From then on, we save their answers to the contact in your email platform or CRM as tags or fields, and your platform may take a moment to process the update. It works both ways: an existing tag or field can put an identified contact in the matching segment.

Which is better for quiz funnels?+

It depends on what the quiz should do afterward. ConvertFlow's quizzes lead into product recommendations and offers inside its funnels. RightMessage quizzes are on every plan, and from Scale the answers can change your existing pages on this visit and the next, as well as the follow-up from your email platform.

Can I keep ConvertFlow while I try RightMessage?+

Yes. Leave any ConvertFlow funnels that are doing their job, add our script, and start with one page you already send paid traffic to. Once that's working, decide which funnel pages you still need.

Can an agency run RightMessage for its clients?+

Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. You personalize the pages each client already has instead of building new funnel pages for every campaign.

Ready to match every ad on the landing pages you already have?

Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.