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Grow your Bento list, segment subscribers, and personalize everything

Bento gives you powerful event-based tracking and automation for your bootstrapped business, but your website still treats all visitors the same. RightMessage bridges that gap by using your Bento tags and fields to personalize website content - showing different offers to free subscribers vs customers, personalizing based on products purchased, and tailoring your message to each visitor's interests and engagement level.

What you can do with Bento + RightMessage

Generate more leads with personalized forms

Show different opt-in offers based on what subscribers are reading, where they came from, and whether they're already subscribed to Bento.

Hide opt-in forms for existing subscribers. Show upgrade paths to students. Display contextual lead magnets that match page content.

Learn more about adaptive opt-in forms
Personalized form copy

Copy adapts based on segment

Collect rich segmentation data with suveys and quizzes

Use quiz funnels and surveys to learn what your subscribers need, then sync that data back to Bento as tags and custom fields.

Build segments based on goals, experience level, learning style, and interests.

Learn more about quiz funnels
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Personalize using Bento data + on-site behavior

Combine Bento subscriber data with real-time behavior to show perfectly relevant courses. Use tags, custom fields, and engagement data to segment subscribers.

Show different headlines, testimonials, CTAs, and more based on who's visiting and what they need.

Learn more about lifecycle personalization
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All the data you need for smarter personalization

Pull subscriber data from Bento, combine it with on-site behavior, and create experiences that convert.

Subscriber identification

Know instantly when a Bento subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.

Tags & segments

Personalize based on Bento tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.

Custom fields

Pull any custom field from Bento for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.

Bidirectional sync

Collect data with on-site surveys and quizzes, then sync responses back to Bento as tags or custom fields. Enrich your email marketing with zero-party data.

Pages viewed

Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.

Ad campaigns & referrers

Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.

New vs returning visitors

Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.

Geographic location

Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.

Tips for using RightMessage with Bento

  • RightMessage integrates directly with the Bento JS SDK, so make sure both scripts are installed on your site for automatic visitor identification
  • Use Bento tags to segment subscribers by product purchases, course enrollments, or membership status and show relevant upsells on your website
  • Sync quiz and survey responses back to Bento fields to power more targeted email sequences based on subscriber interests
  • Create fields in Bento for key subscriber attributes like business type, experience level, or goals and use them for website personalization
  • For visitors coming from third-party forms, pass their email address in the URL to identify them immediately on landing

Works with the website platforms you use

RightMessage works with any website that can run JavaScript. Here are some popular platforms our customers use with Bento.

Real results from RightMessage users

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  • $650,000 Additional launch revenue
  • 35,000 Segmented contacts
  • 88% Increased sales page conversions
CASE STUDY

Justin Welsh increased course launch revenue by $650k with RightMessage

Read case study
Tiago Forte
  • 62% sales from new leads
  • 200,000 data points collected
CASE STUDY

Forte Labs boosted sales within 30 days by 62% with RightMessage.

Read case study
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Ready to personalize your website?

Start your free 14-day trial and connect Bento in minutes.

Frequently asked questions

How does RightMessage identify Bento subscribers on my website?

What Bento data can I use for website personalization?

How do I display Bento fields on my website?

Does RightMessage track widget events in Bento?

Can I create new Bento fields from RightMessage?

How does RightMessage connect to Bento?

What Bento data can I use for personalization?

Can I sync survey and quiz responses back to Bento?

How do I hide opt-in forms for existing Bento subscribers?

Does RightMessage work with my existing Bento tags and automations?

Need detailed setup instructions? Read our Bento integration guide →