Bento gives you powerful event-based tracking and automation for your bootstrapped business, but your website still treats all visitors the same. RightMessage bridges that gap by using your Bento tags and fields to personalize website content - showing different offers to free subscribers vs customers, personalizing based on products purchased, and tailoring your message to each visitor's interests and engagement level.
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Use your existing Bento subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what subscribers are reading, where they came from, and whether they're already subscribed to Bento.
Hide opt-in forms for existing subscribers. Show upgrade paths to students. Display contextual lead magnets that match page content.
Use quiz funnels and surveys to learn what your subscribers need, then sync that data back to Bento as tags and fields.
Build segments based on goals, experience level, learning style, and interests.
Combine Bento subscriber data with real-time behavior to show perfectly relevant courses. Use tags, fields, and engagement data to segment subscribers.
Show different headlines, testimonials, CTAs, and more based on who's visiting and what they need.
Pull subscriber data from Bento, combine it with on-site behavior, and create experiences that convert.
Know instantly when a Bento subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.
Personalize based on Bento tags. Show different content to customers vs prospects, or tailor messaging by product interest or lifecycle stage.
Pull any custom field from Bento for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Collect data with on-site surveys and quizzes, then sync responses back to Bento as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
RightMessage integrates directly with the Bento JS SDK. When both scripts are installed, RightMessage can automatically identify visitors who Bento recognizes. You can also pass a bento_uuid parameter in URLs from your emails, or pass the subscriber email address in a query parameter for visitors coming from third-party forms.
RightMessage reads your subscriber's tags and field values from Bento. You can use tags to identify customers vs free subscribers, segment by product purchases, or show content based on engagement level. Fields let you personalize based on any data you collect - business type, interests, goals, and more.
Use merge tags like {{ bento.customFields.field_name }} where field_name matches the key in your Bento account. For example, if you have a field with key 'business_type', reference it as {{ bento.customFields.business_type }}. You can also display the subscriber's email with {{ bento.email }}.
Yes. RightMessage automatically sends events to Bento when visitors interact with your widgets. This includes widget displays, dismissals, form submissions, offer clicks, and survey answers. These events appear in your Bento timeline and can trigger automations, giving you full visibility into how subscribers engage with your on-site messaging.
Yes. When you set up a quiz or survey in RightMessage and configure it to sync responses to a new Bento field, RightMessage will automatically create that field in your Bento account. This makes it easy to capture zero-party data and immediately use it in both website personalization and email automation.
RightMessage connects to Bento through a secure API integration. In your RightMessage settings, select Bento as your email platform and authorize the connection. RightMessage will automatically import your tags, lists, and fields. The setup takes about 2 minutes.
You can personalize based on any data in Bento: tags, fields, lists, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Bento. When visitors answer quiz or survey questions, their responses are automatically saved to Bento as tags and/or fields. This lets you use that data in your email sequences and automations.
RightMessage automatically identifies returning Bento subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.
Absolutely. RightMessage imports all your existing Bento tags and fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.