Braze powers multi-channel campaigns for enterprise brands, but that rich customer data stays locked in your messaging platform. RightMessage reads Braze custom attributes and segment memberships to personalize your website. Show returning customers content that matches their engagement history, personalize by purchase behavior, and create experiences that align with your Canvas journeys.
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Use your existing Braze subscriber data to personalize the pages that already drive leads and sales.
Show different opt-in offers based on what users are reading, where they came from, and whether they're already subscribed to Braze.
Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content.
Use quiz funnels and surveys to learn what your users need, then sync that data back to Braze as tags and custom attributes.
Build segments based on company size, role, use case, and buying stage.
Combine Braze subscriber data with real-time behavior to show perfectly relevant features. Use tags, custom attributes, and engagement data to segment users.
Show different headlines, case studies, pricing, and more based on who's visiting and what they need.
Pull subscriber data from Braze, combine it with on-site behavior, and create experiences that convert.
Know instantly when a Braze subscriber visits your site. Show lead magnets to anonymous visitors, personalized content to subscribers.
Pull any custom field from Braze for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content.
Personalize based on what someone has bought. Show upsells to customers, cross-sells based on past purchases, or hide offers they've already purchased.
Use email engagement data to personalize website experiences. Show different content to highly engaged subscribers vs those who haven't opened recently.
Collect data with on-site surveys and quizzes, then sync responses back to Braze as tags or custom fields. Enrich your email marketing with zero-party data.
Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site.
Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in.
Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity.
Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers.
See how other Braze users are using RightMessage to personalize their websites and grow their businesses.
Braze segments are dynamic groups that automatically include or exclude users based on their attributes. RightMessage reads which segments a visitor belongs to and uses that for personalization. Since segments are managed in the Braze dashboard, the best approach is to set custom attributes through RightMessage forms, which then qualifies visitors for your Braze segments automatically.
Yes. RightMessage syncs bidirectionally with Braze custom attributes. Any attribute stored on a Braze user profile can be used to personalize your website content, headlines, CTAs, and offers. This includes both attributes you set through RightMessage and those created by other parts of your marketing stack.
RightMessage identifies Braze users through their external_id, which is typically an email address. When a visitor is identified via a form submission or email click, RightMessage looks up their Braze profile to fetch custom attributes and segment membership for personalization.
Form responses sync to Braze as custom attributes on the user profile. This can automatically qualify them for Braze segments you have defined, and you can use these attributes in your Canvas flows and email campaigns via Liquid templating.
Yes. RightMessage logs custom events in Braze when visitors interact with widgets, complete surveys, or engage with offers. You can use these events to trigger Canvas flows, such as sending a follow-up email when someone answers a survey question or dismisses a specific offer.
Yes. RightMessage can read purchase events and total revenue from Braze user profiles. Use this data to show different content to customers based on their purchase history, such as product recommendations for repeat buyers or first-purchase incentives for new visitors.
Yes. RightMessage custom events can trigger Canvas flows, and Canvas can set custom attributes that RightMessage reads for personalization. This creates a unified experience where your multi-channel campaigns and website content work together based on the same customer data.
RightMessage connects to Braze through a secure API integration. In your RightMessage settings, select Braze as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom attributes. The setup takes about 2 minutes.
You can personalize based on any data in Braze: tags, custom attributes, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.
Yes. RightMessage syncs bidirectionally with Braze. When visitors answer quiz or survey questions, their responses are automatically saved to Braze as tags and/or custom attributes. This lets you use that data in your email sequences and automations.
RightMessage automatically identifies returning Braze users when they click links in your emails. You can create segments that exclude users and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing users instead.
Absolutely. RightMessage imports all your existing Braze tags and custom attributes. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.
Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site.