Grow your Braze list, segment subscribers, and personalize everything

Braze segments are dynamic groups that automatically include or exclude users based on their attributes. RightMessage reads which segments a visitor belongs to and uses that for personalization. Since segments are managed in the Braze dashboard, the best approach is to set custom attributes through RightMessage forms, which then qualifies visitors for your Braze segments automatically.

Yes. RightMessage syncs bidirectionally with Braze custom attributes. Any attribute stored on a Braze user profile can be used to personalize your website content, headlines, CTAs, and offers. This includes both attributes you set through RightMessage and those created by other parts of your marketing stack.

RightMessage identifies Braze users through their external_id, which is typically an email address. When a visitor is identified via a form submission or email click, RightMessage looks up their Braze profile to fetch custom attributes and segment membership for personalization.

Form responses sync to Braze as custom attributes on the user profile. This can automatically qualify them for Braze segments you have defined, and you can use these attributes in your Canvas flows and email campaigns via Liquid templating.

Yes. RightMessage logs custom events in Braze when visitors interact with widgets, complete surveys, or engage with offers. You can use these events to trigger Canvas flows, such as sending a follow-up email when someone answers a survey question or dismisses a specific offer.

Yes. RightMessage can read purchase events and total revenue from Braze user profiles. Use this data to show different content to customers based on their purchase history, such as product recommendations for repeat buyers or first-purchase incentives for new visitors.

Yes. RightMessage custom events can trigger Canvas flows, and Canvas can set custom attributes that RightMessage reads for personalization. This creates a unified experience where your multi-channel campaigns and website content work together based on the same customer data.

RightMessage connects to Braze through a secure API integration. In your RightMessage settings, select Braze as your email platform and authorize the connection. RightMessage will automatically import your tags, segments, and custom fields. The setup takes about 2 minutes.

You can personalize based on any data in Braze: subscriber tags, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website.

Yes. RightMessage syncs bidirectionally with Braze. When visitors answer quiz or survey questions, their responses are automatically saved to Braze as tags and/or custom fields. This lets you use that data in your email sequences and automations.

RightMessage automatically identifies returning Braze subscribers when they click links in your emails. You can create segments that exclude subscribers and hide opt-in forms from them. You can also show upgrade paths or different CTAs to existing subscribers instead.

Absolutely. RightMessage imports all your existing Braze tags and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything.