RightMessage

Updated October 2026

The Interact alternative for quizzes that keep working after the result.

Interact is built to get a quiz live: the questions, the result and the lead in your email tool. RightMessage asks on the site you already have, then uses each answer to change the headline, offer and call to action that visitor sees on the pages they open next. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

RightMessagevsInteract

TL;DR

The short version

What it is
RightMessageWebsite personalization with quizzes, surveys and A/B testing built in, for marketing teams and agencies.
InteractA quiz builder for lead generation, segmentation and product recommendations.
What changes on your site
RightMessageHeadlines, copy, calls to action, offers and sections on the pages you already have. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
InteractThe quiz itself, embedded, shared by link, shown as a popup or bar, or published as its own page.
Where the data comes from
RightMessageQuiz and survey answers, ad and UTM context, pages viewed, and your email platform or CRM once someone's identified.
InteractQuiz answers and results, sent to your email platform to segment each lead.
Testing and measurement
RightMessageQuestion, form and offer split tests on every plan, a holdback on every campaign from Scale, and page and audience A/B tests on Pro.
InteractQuiz and lead analytics, with drop-off graphs and Google Analytics conversion tracking from Growth.
Who it's for
RightMessageMarketing teams, ecommerce and B2B teams, and agencies who want answers to shape the whole visit.
InteractBusinesses that want a quiz lead magnet, from ecommerce brands to marketers and agencies.
Starting price
RightMessageQuizzes on Grow, $99/mo, or $79/mo billed annually. Page changes on Scale, $249/mo, or $199/mo billed annually.
InteractFree for 5 quizzes and 100 responses a month. Lite is $39/mo, or $27/mo billed annually, for 500 email leads a month.

Or ask an AI to help you choose:

Success story
“Being able to personalize landing pages, collect important data about users and customers, and EASILY tweak headlines and CTAs with AI has been a game changer.”
AAdam S.Owner / Chef, G2 reviewer

The complete comparison

The result page isn't the end of the visit

Interact does its part well. Someone takes the quiz, gets a result, maybe lands on your result page, and their email and answers go to your email platform. Then they keep browsing, and your homepage still talks to everyone.

With RightMessage, the answer follows them. A visitor who says their team does agency work sees a homepage headline written for agencies, and the next page they open can use the same answer.

Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

  1. Before they answer

    Example homepage hero with its generic headline before the visitor has answered
  2. After an agency answer

    The same homepage after an agency answer, with the headline rewritten as Give your agency a clearer way to work
An example homepage in our demo setup.

Ask on the page they're already reading

Interact quizzes can be embedded, shared by link, shown as a popup or bar, or published as their own page. Our quizzes show up inside the page, as a popup, in a corner, across the top or as a full-screen takeover.

The difference is what decides when to ask. A flow can check where someone is and what you already know before it shows anything. This one only runs on the blog, asks what describes the reader's business, and offers the playbook that fits. Everyone else reads the page without an interruption.

A flow that only runs on the blog, asks what describes the visitor's business and then pitches a business playbook

Skip the questions you already know

If someone took your quiz last month, they shouldn't have to answer it again to see the right page. We remember answers in that browser, and once someone's identified, a CRM field you've mapped to a question counts as their answer too.

Set a widget to ask only the questions we don't know the answer to, and a returning visitor goes straight to the next useful question, or straight to the offer. That leaves room to learn something new about them instead of starting over.

Question handling set to ask only questions we don't know the answer to, so returning visitors aren't asked twice

Answers saved to the contact, and read back

Interact sends each lead and their result to your email platform, so you can segment the follow-up. We save answers too, once someone's identified through a RightMessage form, a supported form on your site or a click from one of your emails. Each answer goes to the field or tag you choose, and your platform may take a moment to process it.

It also works the other way. If an identified contact already has a Team Size field in your CRM, that can place them in the matching segment on their next visit, before they answer anything on your site.

Audience condition that matches known contacts whose CRM Team Size field is set

Where Interact goes further

Interact is the quicker way to get a quiz lead magnet live. It has a free plan, an AI quiz maker, four quiz types and direct connections to email and marketing tools, 41 in its directory, including some we don't connect to, like AWeber, Flodesk and Constant Contact. If the quiz is the whole job, it costs less than we do.

You don't start from a blank canvas with us either. Our templates include ready-made surveys, assessments and qualification funnels you can install and edit.

Template library with ready-made qualifiers, surveys and assessments you can install

Pricing that doesn't count your leads

Interact prices by quizzes and email leads. Lite is $39 a month, or $27 a month billed annually, for 25 quizzes and 500 email leads a month. Growth is $89, or $53 billed annually, for 2,000 leads, and Pro is $209, or $125 billed annually, for 8,000.

Our pricing is per project, and visitors, contacts and answers don't change it. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale. Grow is $99/mo, or $79/mo billed annually, and Scale is $249/mo, or $199/mo billed annually. If you're an agency, each client gets its own project, opened from your account.

Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them
“I’ve seen jaws drop when I show companies this tool.”
Marc ThomasFounder, Positive Human & TinySeed SaaS Institute Coach

Marc Thomas’s RightMessage walkthrough

Not sure yet?

Which one fits your job?

RightMessage

Pick RightMessage if the quiz should change the rest of the visit.

  • You want quiz answers to change headlines, offers and calls to action on the pages you already have. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
  • You want returning visitors and known contacts to skip questions you can already answer.
  • You want answers saved to your email platform or CRM, and CRM fields to place contacts in segments.
  • You want a price that doesn't climb with leads, and a 14-day trial with every Pro feature and no card.

That's marketing teams, ecommerce and B2B teams, and the agencies that run their sites.

Interact

Pick Interact if the quiz itself is the whole job.

  • You want a free plan to launch a quiz lead magnet.
  • You need a native connection to an email platform we don't support, such as AWeber or Flodesk.
  • You want the lowest paid price for a quiz that sends leads to your email tool.

For a standalone quiz lead magnet, Interact is the simpler buy.

In-depth comparison

Everything side by side

Category and scope

What it is
RightMessageWebsite personalization with quizzes, surveys and built-in A/B testing
InteractA quiz builder for lead generation, segmentation and product recommendations
Built for
RightMessageMarketing teams, paid-traffic teams and agencies
InteractBusinesses that want quiz lead generation, including ecommerce brands, marketers and agencies
Where it runs
RightMessageOn the site you already have, anywhere you can add our script, Shopify included
InteractEmbedded on any website, shared by link, as a popup or bar, or as a standalone page

Quizzes

Quiz logic
RightMessageBranching flows with questions, forms and offers, plus answer scores that route each visitor to the offer for their highest or lowest score
InteractPersonality, assessment, scored and category quizzes, with branching logic from Lite
Getting started
RightMessageTemplates for surveys, assessments, quizzes and qualification funnels
InteractAn AI quiz maker and templates
After the result
RightMessageHeadlines, copy, calls to action, offers and sections on any page. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.
InteractResult page CTAs and redirects to your own result pages, from Lite

Data and integrations

Email platforms and CRMs
RightMessageKit, ActiveCampaign, Drip, MailerLite and more on Grow. Klaviyo, Mailchimp, Keap and more on Scale. HubSpot and Salesforce on Pro.
Interact41 integrations in its directory, including Zapier. Basic ones from Lite, with HubSpot, Keap, Maropost and Ontraport from Growth. None on Free.
Writing answers back
RightMessageAnswers saved as fields or tags once the contact is identified, and existing fields can place a contact in a segment
InteractEmail and answers sent to your email platform, tagged by result
Analytics
RightMessageGA4, Google Tag Manager and PostHog on every plan
InteractBasic analytics on Lite, and drop-off graphs with Google Analytics conversion tracking from Growth

Pricing and plans

How to start
RightMessageA 14-day trial with every Pro feature and no card
InteractA free plan with 5 quizzes and 100 responses a month, with Interact branding and no integrations
Entry plan
RightMessageGrow, $99/mo, or $79/mo billed annually
InteractLite, $39/mo, or $27/mo billed annually
What sets the price
RightMessageYour plan, per project. Visitors, contacts and answers don't change it.
InteractEmail leads a month, quizzes and users: 500, 25 and 2 on Lite, 2,000, 50 and 5 on Growth, 8,000, 100 and 10 on Pro
Higher plans
RightMessageScale, $249/mo, or $199/mo billed annually. Pro, $499/mo, or $399/mo billed annually.
InteractGrowth $89/mo, or $53/mo billed annually. Pro $209/mo, or $125/mo billed annually.

Frequently asked questions

Is RightMessage a good Interact alternative?+

Yes, when quiz answers should do more than tag a lead in your email platform. RightMessage asks on the site you already have and uses each answer to change headlines, offers and calls to action on the pages a visitor sees next. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

How does Interact pricing compare with RightMessage?+

Interact has a free plan with 5 quizzes and 100 responses a month. Lite is $39/mo, or $27/mo billed annually, for 500 email leads a month. Growth is $89/mo, or $53/mo billed annually, for 2,000. Pro is $209/mo, or $125/mo billed annually, for 8,000. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026.

Can RightMessage build a product recommendation quiz?+

Yes. Give each answer points toward the products or pages it points to, and the flow recommends the one with the highest score. A tie goes to the option you rank first.

Will returning visitors have to take the quiz again?+

Not if you set the widget to ask only questions we don't know the answer to. We remember answers in that browser, and once a contact is identified, mapped fields from your email platform or CRM count as answers too.

Do I need a separate landing page for each quiz result?+

No. RightMessage changes the pages you already have, so one page can show a different headline, offer or call to action for each result. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale.

Which email platforms and CRMs does RightMessage connect to?+

Kit, ActiveCampaign, Drip, MailerLite, Bento, Beehiiv and Encharge on every plan. Scale adds Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Keap and Userlist. Pro adds HubSpot, Intercom, Braze and Salesforce. Answers reach your platform once the visitor is identified.

Can an agency run RightMessage for its clients?+

Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. Each client's site gets its own quizzes, segments and campaigns.

Ready to make your site use what visitors already told you?

Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign.