Integrating RightMessage with Klaviyo

Integrating RightMessage with Klaviyo allows you to sync form, quiz, and survey data to your Klaviyo account, enabling you to segment subscribers and personalize your website based on their Klaviyo properties and tags.

Before you begin

You'll need:

• An active Klaviyo account with API keys generated

• Admin access to your RightMessage account

• A published RightMessage site (integrations only work on live sites)

• No other email platform currently connected to RightMessage

Get your Klaviyo API keys

RightMessage uses both a Public API Key (for reading data) and a Private API Key (for syncing updates) to connect with Klaviyo.

1. Log in to your Klaviyo account

2. Navigate to Account > Settings > API Keys

3. Click Create Private API Key if you don't have one already

4. Ensure the key has Full Access to Profiles (for contact management)

5. Copy both your Public API Key and Private API Key – you'll need both

Connect RightMessage to Klaviyo

1. In RightMessage, navigate to Settings > Integrations

2. Find the Klaviyo card and click it

3. Paste your Public API Key in the first field

4. Paste your Private API Key in the second field

5. Click Connect

You'll see a success message when the connection is established. RightMessage will automatically begin syncing your segments as custom properties in Klaviyo.

Identify visitors from Klaviyo

To personalize your website for Klaviyo subscribers, RightMessage needs to identify them when they visit. This works by passing their subscriber ID through a URL parameter.

For email campaigns

Add the k_id parameter to links in your Klaviyo emails using Klaviyo's merge tag:

https://yoursite.com?k_id={{ person|lookup:'id' }}

Klaviyo will automatically replace the merge tag with each subscriber's unique ID when the email is sent.

For Klaviyo forms

If you're using Klaviyo's hosted forms:

1. In your Klaviyo form settings, navigate to Advanced

2. Enable Send to thank you page

3. Set your thank you page URL and append the parameter: ?k_id={{ person|lookup:'id' }}

Make sure the RightMessage tracking script is installed on your thank you page so it can capture the subscriber ID.

Sync data from RightMessage to Klaviyo

Once connected, you can sync responses from RightMessage forms, quizzes, and surveys directly to Klaviyo as custom properties or profile updates.

Map RightMessage fields to Klaviyo properties

1. In your RightMessage integration settings, navigate to the Mappings tab

2. For each RightMessage field (like quiz scores or custom responses), select the corresponding Klaviyo property from the dropdown

3. Standard fields like first_name and email map automatically

4. Create custom properties in advance in Klaviyo for any custom data you want to sync

Enable sync on specific questions or flows

In your RightMessage Flow or standalone question:

1. Select the question or form you want to sync

2. Enable Sync with Klaviyo in the settings

3. Choose which fields to sync and how they map to Klaviyo properties

4. Publish your changes

When someone completes the form or quiz, RightMessage will automatically create or update their Klaviyo profile with the collected data.

Use Klaviyo data in RightMessage

You can personalize content on your website using data from Klaviyo with merge tags.

Available merge tags

Access Klaviyo subscriber data using this syntax:

• {{ klaviyo.email }} – Subscriber's email address

• {{ klaviyo.firstName }} – First name

• {{ klaviyo.lastName }} – Last name

• {{ klaviyo.customFields.property_name }} – Any custom property (use underscores, not spaces)

Segment based on Klaviyo data

Create conditions in your RightMessage Flows based on Klaviyo properties:

1. In your Flow builder, add a Condition step

2. Choose Klaviyo as the data source

3. Select the property or tag you want to check

4. Set your condition (equals, contains, exists, etc.)

This allows you to show different content, CTAs, or offers based on what you know about subscribers in Klaviyo.

Create complementary forms

We recommend creating simple Klaviyo forms even if you're using RightMessage Flows for lead capture. This helps with:

• Attribution tracking in Klaviyo

• Triggering Klaviyo automation flows

• Maintaining consistent subscriber sources in reports

You can set RightMessage to submit to these Klaviyo forms in the background while displaying your branded Flow experience to visitors.

Troubleshooting common issues

Connection fails or shows "Invalid API credentials"

This usually means your API keys were copied incorrectly or don't have the required permissions.

• Double-check that you copied both the Public and Private API Keys completely

• Verify your Private API Key has Full Access to Profiles in Klaviyo

• Try regenerating your keys in Klaviyo and reconnecting

Synced data isn't appearing in Klaviyo

Several factors can delay or block syncing:

• Double opt-in: If your list requires confirmation, updates won't sync until subscribers confirm their email

• Field mismatches: Make sure the custom properties exist in Klaviyo before syncing

• Rate limits: Klaviyo's API throttles requests over 1,000 per minute. If you're syncing large batches, there may be delays

Check the History tab in your RightMessage integration settings for sync logs and error messages.

Visitor identification isn't working

If subscribers aren't being identified when clicking from emails:

• Verify the k_id parameter is in your email links and using Klaviyo's merge tag syntax

• Ensure the RightMessage tracking script is installed on the landing pages

• Check that the parameter isn't being stripped by redirects or URL shorteners