How to use multi-select questions

Multi-select questions allow your visitors to choose multiple answers to a single question. This is a powerful tool for gathering more nuanced data about your audience and can be used for a variety of purposes, from segmenting your email list to personalizing your website content.

When to use multi-select questions

Multi-select questions are ideal when you want to allow your visitors to select multiple options from a list. For example, you could use a multi-select question to ask about:

• Interests (e.g., "What topics are you interested in?")

• Challenges (e.g., "What are your biggest challenges right now?")

• Preferences (e.g., "What types of content do you prefer?")

How to create a multi-select question

To create a multi-select question, follow these steps:

1. Go to the "Questions" page in your RightMessage dashboard.

2. Click the "Create a Question" button.

3. Give your question a name and add your answer options.

4. Check the "Allow multiple selections" box.

5. Click "Create Question".

That's it! Your multi-select question is now ready to be used in your Flows.

How multi-select questions work

When a visitor encounters a multi-select question in one of your Flows, they'll be able to select as many answers as they like. The answers they select will be added to their profile as segments.

Scoring

The scoring for multi-select questions is cumulative. This means that if you have assigned scores to your answer options, the scores of all the selected answers will be added together to create a total score for the question.

"Other" option

You can also include an "Other" option in your multi-select questions. This allows visitors to enter a custom answer if none of the other options apply. To learn more about how to use the "Other" option, see our article on how to capture open-ended responses.

Best practices

For more information on how to write effective questions, see our article on best practices for question wording.