RightMessage
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Add personalization to your Next.js application.

Next.js builds fast React applications with server-side rendering and client-side navigation. RightMessage adds personalization based on visitor segments from your email platform. Show different content to different audiences, personalize CTAs based on subscriber data, and tailor messaging throughout your Next.js site.

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Add RightMessage to your existing Next.js setup.

Keep Next.js in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Next.js.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Next.js site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Next.js site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

PPC landing page personalization

Match your Next.js landing page content to ad campaigns using UTM parameters. One page can serve unlimited ad variations.

Improve ad relevance scores and conversion rates with automatic message matching.

Setup tips for RightMessage on Next.js.

  • Add the RightMessage script in _app.js or _document.js, or use next/script for optimal loading
  • RightMessage automatically handles client-side navigation in both routers; no route-change effect or router event hook is needed
  • Connect RightMessage to your email platform for subscriber-based personalization
  • Personalization works on both SSR pages and client-rendered content
  • Use quizzes to segment visitors and personalize their experience across your site

Frequently asked questions.

How do I install RightMessage in Next.js?+

Add the RightMessage script using next/script with strategy='afterInteractive' in your _app.js or layout component. This ensures the script loads efficiently without blocking page rendering.

How do I handle client-side navigation?+

The RightMessage tag automatically follows client-side URL changes and personalizes the new content before paint. No router event listener or useEffect tied to route changes is needed. RightMessage.reset() is still available for application-state changes without a URL change, such as a login that changes data a flow reads.

Does RightMessage work with Next.js App Router?+

Yes. For App Router, add the script in your root layout.js. The RightMessage tag handles client-side navigation automatically; you do not need usePathname or an effect to trigger personalization.

Can I personalize server-rendered content?+

RightMessage runs client-side after hydration. Server-rendered HTML appears first, then RightMessage personalizes content. For instant personalization, use loading states or client-only components.

How do I prevent content flash during personalization?+

Hide personalized elements by default with CSS, then let RightMessage reveal the correct version. Or use placeholder content that RightMessage replaces after identifying the visitor.

How do I add RightMessage to my Next.js site?+

Add a small JavaScript snippet to your Next.js site, similar to adding Google Analytics. You can also install our npm package for tighter integration. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Next.js?+

While Next.js is a framework that requires code, RightMessage provides a simple JavaScript API and React/Vue components that make personalization straightforward.

Will RightMessage slow down my Next.js site?+

The RightMessage script loads asynchronously, so it doesn't block your page's initial render. Your page shows up first, and personalization is applied once the script loads. As with any third-party script, it's worth checking your own pages after you install it.

What elements can I personalize on Next.js?+

You can personalize any text, images, or content sections on your Next.js site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Next.js's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Next.js site. You can also personalize Next.js's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Need detailed setup instructions? Read our Next.js setup guide →
Ready to launch?

Start personalizing your Next.js experience.

Keep Next.js in place and add personalized copy, proof, forms, and offers without rebuilding your site.