Add personalization to your Hugo application
Personalization features for Hugo
Smart opt-in forms that adapt to context
Show different lead magnets based on what visitors are reading on your Hugo site. Hide opt-in forms from existing subscribers and show upgrade paths instead.
Increase conversion rates with contextually relevant offers.
Dynamic headlines, CTAs, and content
Personalize any text on your Hugo site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.
No code required. Just add CSS classes to elements you want to personalize.
See in Action
Get a personalized demo with one of our . We'll show you how to based on what you've shared with us.
PPC landing page personalization
Match your Hugo landing page content to ad campaigns using UTM parameters. One page can serve unlimited ad variations.
Improve ad relevance scores and conversion rates with automatic message matching.
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Tips for using RightMessage with Hugo
- Add the RightMessage script to your baseof.html layout in the head section
- Hugo generates static HTML, so no special SPA handling is needed
- Connect RightMessage to your email platform for subscriber-based personalization
- Hugo's fast builds pair well with RightMessage's client-side personalization
- Use quizzes to segment visitors before they subscribe
Connect with your email platform
RightMessage connects with popular email platforms to personalize your Hugo site based on subscriber data.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
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Frequently asked questions
How do I install RightMessage on Hugo?
Add the RightMessage script to your layouts/_default/baseof.html in the head block. All pages using this base layout will include the script automatically.
Does Hugo need RightMessage.reset()?
No. Hugo generates traditional multi-page static sites. Each page load is a full navigation, so RightMessage automatically applies personalizations without needing reset calls.
Can I personalize Hugo content types?
Yes. RightMessage personalizes whatever HTML Hugo generates. Content from any content type, taxonomy, or data file can be personalized client-side.
Does personalization affect Hugo build times?
No. RightMessage runs entirely client-side. Your Hugo build stays fast. Personalization applies after static pages load in the browser.
Can I use RightMessage with Hugo modules?
Yes. RightMessage works with any Hugo setup. Add the script to your theme or directly to your site layouts. Modules and themes work the same way.
How do I add RightMessage to my Hugo site?
Add a small JavaScript snippet to your Hugo site, similar to adding Google Analytics. You can also install our npm package for tighter integration. Installation typically takes 5 minutes or less.
Can I personalize without writing code on Hugo?
While Hugo is a framework that requires code, RightMessage provides a simple JavaScript API and React/Vue components that make personalization straightforward.
Will RightMessage slow down my Hugo site?
No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.
What elements can I personalize on Hugo?
You can personalize any text, images, or content sections on your Hugo site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.
Does RightMessage work with Hugo's built-in forms?
RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Hugo site. You can also personalize Hugo's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.