RightMessage
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Add personalization to Ghost without code.

Ghost is powerful for publishing and memberships, but your site shows the same content to all visitors. RightMessage adds personalization based on visitor segments, showing different CTAs to free members vs paid subscribers, personalizing content for prospects vs existing readers, and tailoring offers based on interests collected through quizzes.

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Add RightMessage to your existing Ghost setup.

Keep Ghost in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Ghost.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Ghost site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Ghost site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

Collect zero-party data with quizzes and surveys

Embed quiz funnels and surveys on your Ghost site to learn about your visitors. Use their answers to personalize content and sync data to your email platform.

Build rich visitor profiles based on explicitly shared preferences.

Setup tips for RightMessage on Ghost.

  • Add the RightMessage script to your Ghost theme via Code Injection > Site Header in Ghost Admin
  • Connect RightMessage to your email platform to personalize based on subscriber tags and engagement
  • Show different CTAs to free members vs paid subscribers vs anonymous visitors
  • Personalize newsletter signup forms based on which content the visitor is reading
  • Use quizzes to segment readers by interests and show relevant content recommendations

Frequently asked questions.

How do I install RightMessage on Ghost?+

In Ghost Admin, go to Settings > Code Injection. Add the RightMessage script to the Site Header section and save. The script will be active across all pages and posts on your Ghost site.

Can RightMessage personalize based on Ghost membership status?+

RightMessage works best when connected to your email platform. If you sync Ghost members to an ESP like Kit or Mailchimp, RightMessage can read their subscriber status and personalize accordingly. Show different content to paid subscribers vs free members vs visitors.

How do I show different CTAs to members vs non-members?+

Connect RightMessage to the email platform where your Ghost members are synced. Create segments for paid members, free members, and non-subscribers. Then set up personalization rules to show appropriate CTAs to each segment.

Does RightMessage work with Ghost themes?+

Yes. RightMessage works with any Ghost theme by modifying content after the page loads. Use CSS selectors to target elements in your theme. Most themes have consistent class names that make targeting straightforward.

Can I personalize Ghost newsletter signup forms?+

Ghost's built-in signup forms are limited. RightMessage can add personalized signup forms, quizzes, and surveys to your Ghost site. These sync directly with your email platform and can show different offers based on visitor segment.

How do I add RightMessage to my Ghost site?+

Add a small JavaScript snippet to your Ghost site, similar to adding Google Analytics. In most cases, this means pasting the code in your Ghost site settings or header section. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Ghost?+

Yes. RightMessage works with Ghost's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

Will RightMessage slow down my Ghost site?+

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

What elements can I personalize on Ghost?+

You can personalize any text, images, or content sections on your Ghost site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Ghost's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Ghost site. You can also personalize Ghost's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Ready to launch?

Start personalizing your Ghost experience.

Keep Ghost in place and add personalized copy, proof, forms, and offers without rebuilding your site.