RightMessage
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Personalize your Framer website for every visitor.

Framer lets you design stunning interactive websites, but every visitor sees the same experience. RightMessage adds personalization to your Framer site, showing different content to different visitor segments. Connect with your email platform to recognize returning subscribers and tailor headlines, CTAs, and offers based on who is visiting.

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Add RightMessage to your existing Framer setup.

Keep Framer in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Framer.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Framer site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Framer site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

PPC landing page personalization

Match your Framer landing page content to ad campaigns using UTM parameters. One page can serve unlimited ad variations.

Improve ad relevance scores and conversion rates with automatic message matching.

Setup tips for RightMessage on Framer.

  • Add the RightMessage script to your Framer site via Site Settings > General > Custom Code > Head section
  • Framer uses client-side routing, so call RightMessage.reset() on page transitions to re-apply personalizations
  • Use Framer component names or custom data attributes to target specific elements for personalization
  • Connect RightMessage to your email platform to personalize for known subscribers when they click through from emails
  • Test personalizations in Framer preview mode before publishing to ensure they work with your animations

Frequently asked questions.

How do I install RightMessage on my Framer site?+

Go to Site Settings > General > Custom Code. Add the RightMessage script to the Head section. Publish your site for the changes to take effect across all pages.

Does RightMessage work with Framer page transitions?+

Yes, but Framer uses client-side routing which means pages do not fully reload. Call RightMessage.reset() after page transitions to re-apply personalizations on the new page content. See our SPA guide for implementation details.

Can RightMessage personalize Framer animations and interactions?+

RightMessage can modify the content that your animations display, but not the animations themselves. You can show different text, images, or hide/show sections based on visitor segments, and your Framer animations will still work on that content.

How do I target Framer components for personalization?+

Framer generates class names for components. You can also add custom data attributes in Framer's code override feature. Use these selectors in RightMessage to target specific elements. The visual selector tool helps you click to select elements directly.

Will personalizations affect my Framer site performance?+

RightMessage loads asynchronously and applies changes quickly after page load. Most personalizations are imperceptible to visitors. For the smoothest experience with Framer animations, keep your personalization rules focused on text content rather than structural changes.

How do I add RightMessage to my Framer site?+

Add a small JavaScript snippet to your Framer site, similar to adding Google Analytics. In most cases, this means pasting the code in your Framer site settings or header section. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Framer?+

Yes. RightMessage works with Framer's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

Will RightMessage slow down my Framer site?+

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

What elements can I personalize on Framer?+

You can personalize any text, images, or content sections on your Framer site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Framer's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Framer site. You can also personalize Framer's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Need detailed setup instructions? Read our Framer setup guide →
Ready to launch?

Start personalizing your Framer experience.

Keep Framer in place and add personalized copy, proof, forms, and offers without rebuilding your site.