RightMessage
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Add personalization to Drupal without code.

Drupal powers enterprise websites with complex content needs. But your site shows the same content to everyone by default. RightMessage adds personalization based on visitor segments from your email platform. Show different CTAs to different audiences, personalize content blocks based on visitor interests, and tailor messaging for anonymous vs authenticated users.

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Add RightMessage to your existing Drupal setup.

Keep Drupal in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Drupal.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Drupal site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Drupal site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

Collect zero-party data with quizzes and surveys

Embed quiz funnels and surveys on your Drupal site to learn about your visitors. Use their answers to personalize content and sync data to your email platform.

Build rich visitor profiles based on explicitly shared preferences.

Setup tips for RightMessage on Drupal.

  • Add the RightMessage script to your Drupal theme's html.html.twig template or via a module like Asset Injector
  • Connect RightMessage to your email platform to personalize content for known subscribers
  • Show different content blocks based on visitor segment, even to anonymous users
  • Personalize CTAs on landing pages based on visitor interests stored in your ESP
  • Use RightMessage quizzes to segment visitors and sync data to both Drupal and your email platform

Frequently asked questions.

How do I install RightMessage on Drupal?+

Add the RightMessage script to your theme's html.html.twig template in the head section, or use a module like Asset Injector to add custom scripts without editing theme files.

Does RightMessage work with Drupal's built-in user system?+

RightMessage works independently of Drupal authentication. It identifies visitors through your email platform. For logged-in users, you can sync Drupal user data to your ESP to enable personalization based on user roles or profile data.

Can I personalize Drupal blocks with RightMessage?+

Yes. RightMessage can show, hide, or modify content in any Drupal block based on visitor segment. Target blocks using CSS selectors or add custom classes to your block templates.

How do I show different content to different user roles?+

If you sync Drupal user roles to your email platform as tags or custom fields, RightMessage can personalize based on that data. Show premium content hints to free users, or member-only messaging to subscribers.

Does RightMessage work with Drupal Commerce?+

Yes. Connect RightMessage to an ESP that syncs with Drupal Commerce (like Klaviyo or Mailchimp). Personalize your store based on purchase history and customer segments.

How do I add RightMessage to my Drupal site?+

Add a small JavaScript snippet to your Drupal site, similar to adding Google Analytics. In most cases, this means pasting the code in your Drupal site settings or header section. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Drupal?+

Yes. RightMessage works with Drupal's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

Will RightMessage slow down my Drupal site?+

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

What elements can I personalize on Drupal?+

You can personalize any text, images, or content sections on your Drupal site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Drupal's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Drupal site. You can also personalize Drupal's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Ready to launch?

Start personalizing your Drupal experience.

Keep Drupal in place and add personalized copy, proof, forms, and offers without rebuilding your site.