Add personalization to DatoCMS without code
Personalization features for DatoCMS
Smart opt-in forms that adapt to context
Show different lead magnets based on what visitors are reading on your DatoCMS site. Hide opt-in forms from existing subscribers and show upgrade paths instead.
Increase conversion rates with contextually relevant offers.
Dynamic headlines, CTAs, and content
Personalize any text on your DatoCMS site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.
No code required. Just add CSS classes to elements you want to personalize.
See in Action
Get a personalized demo with one of our . We'll show you how to based on what you've shared with us.
Collect zero-party data with quizzes and surveys
Embed quiz funnels and sureys on your DatoCMS site to learn about your visitors. Use their answers to personalize content and sync data to your email platform.
Build rich visitor profiles based on explicitly shared preferences.
Tips for using RightMessage with DatoCMS
- Add the RightMessage script to your frontend application that renders DatoCMS content
- If using a SPA framework, call RightMessage.reset() on route changes to re-apply personalizations
- Connect RightMessage to your email platform for subscriber-based personalization
- Personalize modular content blocks based on visitor segment
- Use quizzes to segment visitors and personalize their experience site-wide
Connect with your email platform
RightMessage connects with popular email platforms to personalize your DatoCMS site based on subscriber data.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
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Frequently asked questions
How does RightMessage work with DatoCMS?
DatoCMS delivers content via GraphQL APIs to your frontend. RightMessage adds personalization to your frontend application. Your DatoCMS content stays unchanged while RightMessage personalizes how visitors see it.
Can I personalize DatoCMS modular content?
Yes. RightMessage can show, hide, or modify any rendered modular block based on visitor segment. Target blocks using CSS selectors or data attributes in your components.
How do I handle SPA navigation?
Most DatoCMS sites use frameworks like Next.js or Gatsby. Call RightMessage.reset() on route changes to re-apply personalizations after client-side navigation.
Does RightMessage work with DatoCMS preview?
Yes. RightMessage runs on any frontend where the script is loaded, including DatoCMS preview mode. Preview your personalizations before publishing content.
Can I store personalization variants in DatoCMS?
You can create content variants as modular blocks in DatoCMS and use RightMessage to select which to display. Or use RightMessage's visual editor for quick personalizations.
How do I add RightMessage to my DatoCMS site?
Add a small JavaScript snippet to your DatoCMS site, similar to adding Google Analytics. In most cases, this means pasting the code in your DatoCMS site settings or header section. Installation typically takes 5 minutes or less.
Can I personalize without writing code on DatoCMS?
Yes. RightMessage works with DatoCMS's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.
Will RightMessage slow down my DatoCMS site?
No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.
What elements can I personalize on DatoCMS?
You can personalize any text, images, or content sections on your DatoCMS site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.
Does RightMessage work with DatoCMS's built-in forms?
RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your DatoCMS site. You can also personalize DatoCMS's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.
Need detailed setup instructions? Read our DatoCMS integration guide →