RightMessage
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Add personalization to Craft CMS without code.

Craft CMS gives you complete control over your content structure and templates. But your site shows the same content to everyone by default. RightMessage adds personalization based on visitor segments from your email platform. Show different content blocks to different audiences, personalize CTAs based on visitor interests, and tailor messaging for subscribers vs anonymous visitors.

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Add RightMessage to your existing Craft CMS setup.

Keep Craft CMS in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Craft CMS.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Craft CMS site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Craft CMS site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

Collect zero-party data with quizzes and surveys

Embed quiz funnels and surveys on your Craft CMS site to learn about your visitors. Use their answers to personalize content and sync data to your email platform.

Build rich visitor profiles based on explicitly shared preferences.

Setup tips for RightMessage on Craft CMS.

  • Add the RightMessage script to your Craft CMS templates via the layout template or a plugin
  • Connect RightMessage to your email platform to personalize for known subscribers
  • Show different Matrix blocks or entry content based on visitor segment
  • Personalize CTAs and promotional content throughout your site
  • Use quizzes to segment anonymous visitors before they subscribe

Frequently asked questions.

How do I install RightMessage on Craft CMS?+

Add the RightMessage script to your Twig layout template in the head section. This makes RightMessage available across your entire Craft site.

Can I personalize Craft CMS Matrix blocks?+

Yes. RightMessage can show, hide, or modify rendered Matrix block content based on visitor segment. Target blocks using CSS selectors or add custom classes to your block templates.

Does RightMessage work with Craft Commerce?+

Yes. Connect RightMessage to an ESP that syncs with Craft Commerce. Personalize your store based on purchase history and customer segments synced to your email platform.

How do I show different content to different users?+

RightMessage identifies visitors through your email platform, not Craft's user system. For personalization based on Craft user groups, sync that data to your ESP first.

Can I use RightMessage with Craft's GraphQL API?+

If you use Craft as a headless CMS with a JavaScript frontend, add RightMessage to that frontend. For SPA frameworks, use RightMessage.reset() on route changes.

How do I add RightMessage to my Craft CMS site?+

Add a small JavaScript snippet to your Craft CMS site, similar to adding Google Analytics. In most cases, this means pasting the code in your Craft CMS site settings or header section. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Craft CMS?+

Yes. RightMessage works with Craft CMS's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

Will RightMessage slow down my Craft CMS site?+

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

What elements can I personalize on Craft CMS?+

You can personalize any text, images, or content sections on your Craft CMS site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Craft CMS's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Craft CMS site. You can also personalize Craft CMS's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Ready to launch?

Start personalizing your Craft CMS experience.

Keep Craft CMS in place and add personalized copy, proof, forms, and offers without rebuilding your site.