RightMessage
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Add personalization to Contentful without code.

Contentful is a headless CMS that powers your frontend through APIs. RightMessage adds personalization to the frontend you build with your content. Whether you use Next.js, Nuxt, Gatsby, or another framework, RightMessage personalizes the rendered pages based on visitor segments from your email platform.

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Add RightMessage to your existing Contentful setup.

Keep Contentful in place and use RightMessage to personalize its existing pages for each visitor.

Using RightMessage with Contentful.

Smart opt-in forms that adapt to context

Show different lead magnets based on what visitors are reading on your Contentful site. Hide opt-in forms from existing subscribers and show upgrade paths instead.

Increase conversion rates with contextually relevant offers.

Dynamic headlines, CTAs, and content

Personalize any text on your Contentful site based on visitor segments, traffic source, or behavior. Show relevant testimonials, case studies, and social proof.

No code required. Just add CSS classes to elements you want to personalize.

Collect zero-party data with quizzes and surveys

Embed quiz funnels and surveys on your Contentful site to learn about your visitors. Use their answers to personalize content and sync data to your email platform.

Build rich visitor profiles based on explicitly shared preferences.

Setup tips for RightMessage on Contentful.

  • Add the RightMessage script to your frontend application that renders Contentful content
  • If using a SPA framework (Next.js, Nuxt, etc.), call RightMessage.reset() on route changes to re-apply personalizations
  • Connect RightMessage to your email platform to personalize based on subscriber data
  • Show different content variations based on visitor segment, layered on top of your Contentful content
  • Use quizzes to segment visitors and personalize their experience throughout your site

Frequently asked questions.

How does RightMessage work with Contentful?+

Contentful delivers content via APIs to your frontend. RightMessage adds personalization to whatever frontend renders that content. Add the RightMessage script to your Next.js, Nuxt, or custom frontend application.

Does RightMessage require changes to my Contentful setup?+

No. RightMessage works entirely on the frontend. Your Contentful content models and API usage stay the same. Personalization happens client-side after your content renders.

How do I handle personalization with SPA frameworks?+

If you use Next.js, Nuxt, or similar frameworks, call RightMessage.reset() on route changes. This re-applies personalizations after client-side navigation. See our SPA integration guide for details.

Can I store personalization rules in Contentful?+

You can store content variations in Contentful and use RightMessage to decide which variation to show. Or let RightMessage handle everything client-side with its rule builder. Both approaches work.

Does RightMessage work with Contentful preview?+

Yes. RightMessage runs on any page where the script is loaded, including preview environments. You can test personalization rules in your preview before publishing.

How do I add RightMessage to my Contentful site?+

Add a small JavaScript snippet to your Contentful site, similar to adding Google Analytics. In most cases, this means pasting the code in your Contentful site settings or header section. Installation typically takes 5 minutes or less.

Can I personalize without writing code on Contentful?+

Yes. RightMessage works with Contentful's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

Will RightMessage slow down my Contentful site?+

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

What elements can I personalize on Contentful?+

You can personalize any text, images, or content sections on your Contentful site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

Does RightMessage work with Contentful's built-in forms?+

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Contentful site. You can also personalize Contentful's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.

Need detailed setup instructions? Read our Contentful setup guide →
Ready to launch?

Start personalizing your Contentful experience.

Keep Contentful in place and add personalized copy, proof, forms, and offers without rebuilding your site.