Add personalization to Contentful without code

Contentful delivers content via APIs to your frontend. RightMessage adds personalization to whatever frontend renders that content. Add the RightMessage script to your Next.js, Nuxt, or custom frontend application.

No. RightMessage works entirely on the frontend. Your Contentful content models and API usage stay the same. Personalization happens client-side after your content renders.

If you use Next.js, Nuxt, or similar frameworks, call RightMessage.reset() on route changes. This re-applies personalizations after client-side navigation. See our SPA integration guide for details.

You can store content variations in Contentful and use RightMessage to decide which variation to show. Or let RightMessage handle everything client-side with its rule builder. Both approaches work.

Yes. RightMessage runs on any page where the script is loaded, including preview environments. You can test personalization rules in your preview before publishing.

Add a small JavaScript snippet to your Contentful site, similar to adding Google Analytics. In most cases, this means pasting the code in your Contentful site settings or header section. Installation typically takes 5 minutes or less.

Yes. RightMessage works with Contentful's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.

No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.

You can personalize any text, images, or content sections on your Contentful site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.

RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Contentful site. You can also personalize Contentful's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.