Personalize your Instapage pages for every campaign
Personalization features for Instapage
Match landing page content to ad copy
Automatically personalize headlines, CTAs, and content based on UTM parameters. One Instapage page can serve unlimited ad variations.
Improve quality scores and conversion rates by ensuring message match between your ads and landing pages.
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Personalize by traffic source and campaign
Show different content based on where visitors came from. Facebook traffic sees social proof. Google traffic sees search-relevant messaging. Email traffic sees subscriber-specific content.
Create cohesive experiences from ad click to conversion.
Qualify leads with embedded quizzes
Add quiz funnels to your Instapage pages to qualify leads and route them to the right offer. Collect zero-party data and sync it to your email platform.
Show personalized results pages that convert quiz completers into customers.
Tips for using RightMessage with Instapage
- Add the RightMessage script to your Instapage pages via the JavaScript section in page settings
- Connect RightMessage to your email platform to personalize landing pages for known subscribers
- Show different testimonials or case studies based on visitor industry or role
- Personalize form fields and CTAs based on subscriber status (new vs existing customer)
- Use UTM parameters combined with RightMessage segments to match ad messaging with landing page content
Connect with your email platform
RightMessage connects with popular email platforms to personalize your Instapage site based on subscriber data.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
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Frequently asked questions
How do I install RightMessage on Instapage?
In your Instapage page editor, go to Settings > JavaScript and add the RightMessage script. This allows RightMessage to personalize your landing page content based on visitor segments.
Can RightMessage personalize for ad traffic?
Yes. RightMessage can detect UTM parameters from your ads and combine them with email platform data. Show visitors personalized content based on which campaign brought them in and what you know about them from your ESP.
How does RightMessage work with Instapage A/B testing?
They complement each other. Use Instapage A/B testing for broad tests (different layouts, offers). Use RightMessage for segment-based personalization within your winning variation. Test which version wins, then personalize it further.
Can I personalize Instapage forms?
Yes. RightMessage can pre-fill form fields for known subscribers, change form labels, or show different form lengths based on visitor segment. Reduce friction for returning visitors who have already shared their information.
Does RightMessage work with Instapage dynamic text replacement?
Yes, both can work together. Instapage DTR handles keyword insertion from URL parameters. RightMessage handles deeper personalization based on visitor segments, purchase history, and email platform data.
How do I add RightMessage to my Instapage site?
Add a small JavaScript snippet to your Instapage site, similar to adding Google Analytics. In most cases, this means pasting the code in your Instapage site settings or header section. Installation typically takes 5 minutes or less.
Can I personalize without writing code on Instapage?
Yes. RightMessage works with Instapage's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.
Will RightMessage slow down my Instapage site?
No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.
What elements can I personalize on Instapage?
You can personalize any text, images, or content sections on your Instapage site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.
Does RightMessage work with Instapage's built-in forms?
RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your Instapage site. You can also personalize Instapage's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.