Personalize your BigCommerce store for every customer
Personalization features for BigCommerce
Match customers with the right products
Use quiz funnels to understand what each customer needs, then show personalized product recommendations throughout your BigCommerce store.
Match visitors with products based on their answers, browsing behavior, and purchase history.
Different experiences for different customers
Show first-time visitors welcome offers. Display loyalty rewards to repeat customers. Hide discount popups from people who already bought.
Create personalized journeys based on where each customer is in their lifecycle with your brand.
Guided shopping with quiz funnels
Help customers find the right product with interactive quizzes. Ask about their needs, preferences, and constraints, then show personalized results.
Sync quiz responses to your email platform to continue the conversation with targeted follow-up campaigns.
Tips for using RightMessage with BigCommerce
- Add the RightMessage script via Storefront > Script Manager or by editing your theme's header
- Connect RightMessage to Klaviyo, Mailchimp, or another ESP that integrates with BigCommerce for customer data
- Show different homepage content to wholesale vs retail customers using customer group data
- Personalize product pages based on customer purchase history synced from your email platform
- Use customer lifetime value segments to show appropriate upsells and cross-sells
Connect with your email platform
RightMessage connects with popular email platforms to personalize your BigCommerce site based on subscriber data.
Real results from RightMessage users
- $650,000 Additional launch revenue
- 35,000 Segmented contacts
- 88% Increased sales page conversions
- 62% sales from new leads
- 200,000 data points collected
Ready to personalize your BigCommerce site?
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Frequently asked questions
How do I install RightMessage on BigCommerce?
Go to Storefront > Script Manager and add the RightMessage script to the header section across all pages. Alternatively, edit your theme files to add the script to the header. The script will be active across your entire store.
Can RightMessage use BigCommerce customer groups?
RightMessage works best with email platform data. If your ESP syncs BigCommerce customer group information, RightMessage can use that data. Otherwise, create segments in your ESP based on purchase behavior and use those for personalization.
How do I personalize for B2B vs B2C customers?
If you track business vs consumer customers in your ESP (via tags or custom fields synced from BigCommerce), RightMessage can show different content to each. B2B customers see wholesale messaging while B2C customers see retail offers.
Does RightMessage work with BigCommerce headless?
Yes. For headless BigCommerce setups, add the RightMessage script to your frontend application. The personalization works the same regardless of your frontend framework.
Can I personalize BigCommerce checkout?
BigCommerce's optimized checkout has limited customization options. RightMessage can personalize your product pages, cart page messaging, and post-purchase pages. For checkout-specific changes, use BigCommerce's native checkout customization.
How do I add RightMessage to my BigCommerce site?
Add a small JavaScript snippet to your BigCommerce site, similar to adding Google Analytics. In most cases, this means pasting the code in your BigCommerce site settings or header section. Installation typically takes 5 minutes or less.
Can I personalize without writing code on BigCommerce?
Yes. RightMessage works with BigCommerce's visual editor. Just add CSS classes to elements you want to personalize, then configure the rules in RightMessage's visual interface. No coding required.
Will RightMessage slow down my BigCommerce site?
No. The RightMessage script loads asynchronously and doesn't block page rendering. Personalizations are applied after the initial page load. The script is served from a global CDN and is highly optimized. Your Core Web Vitals and page speed scores remain unaffected.
What elements can I personalize on BigCommerce?
You can personalize any text, images, or content sections on your BigCommerce site. Common personalizations include headlines, CTAs, testimonials, case studies, pricing displays, and entire page sections. You can also show/hide elements and redirect visitors based on segments.
Does RightMessage work with BigCommerce's built-in forms?
RightMessage provides its own widgets (popups, slide-ins, inline forms, sticky bars) that you can embed on your BigCommerce site. You can also personalize BigCommerce's native forms by showing/hiding them based on visitor segments or personalizing the surrounding content.