17 articles
Reports and optimization
Read results, define conversions, and compare experiments.
Articles
17 articles
See how your flow is doing
In this guide, you'll see what visitors do with your questions and offers, find where they stop, and decide what to change next.
Compare personalization with a holdback
You'll compare your personalized page with the original for the same audience, then use the campaign's decision state to judge whether the change helped.
Create and manage conversion goals
You'll track the page visits, clicks, or form submissions that matter to you, then use those goals to measure your campaigns.
Review and act on optimization recommendations
You'll use Righty's recommendations to choose a change, build it as a draft, and check it before it goes live.
Test questions, forms, and offers
You'll compare two versions of a question, form, or offer, see how visitors respond, and choose which version to keep.
Test whole flows
You'll compare two ways through a flow, see where visitors finish or stop, and publish the version you choose to keep.
Use Growth Ideas to draft useful content
You'll turn what your visitors share into a content draft, then work with Righty to make it useful for your audience.
Campaign experiment decisions and measurement limits
You'll understand when a campaign has enough evidence for a decision, how holdback works, and why changing report dates doesn't change the verdict.
Dashboard sections and reporting windows
Find the dashboard numbers you need, see which dates they cover, and understand what each section counts.
Manage weekly reports and optimization emails
Choose whether you receive weekly reports and optimization emails, and find out when they arrive and how draft reminders work.
Needs attention checks and actions
You'll see what each dashboard warning means, where to go to fix it, and how to bring back a warning you've ignored.
Understand your audience's answers and behavior
You'll see what visitors answer, which segments they belong to, and how their conversion rates differ, with the limits of each comparison explained.
Read flow metrics and engagement
You can see how often a flow runs, where people stop, and what they answer. Here's what each measurement, filter, and export includes.
See how your widgets, forms, and offers are doing
You'll see who views, answers, clicks, or submits your content, and understand why widget and shared-content reports can show different counts.
Read and manage your split tests
You'll find what each test metric means, what you can edit, and how to start, finish, or remove a test without confusing it with campaign testing.
Website stats and traffic reference
You can see where visitors come from, which pages they visit, and where they convert. Here's how the dates, filters, and counts work.
Reporting and experiment questions
Find answers when your report numbers don't match, data is missing, or you're unsure what a conversion or test tells you.