26 articles
Reports and optimization
Read results, define conversions, and compare experiments.
Articles
26 articles
See how your flow is doing
In this guide, you'll see what visitors do with your questions and offers, find where they stop, and decide what to change next.
Compare personalization with a holdback
You'll hold some visitors back from your campaign, then see whether the personalized page converts better than your page as it is.
Run an A/B test on a page or an audience
You'll build versions of a page or of one audience's changes in the campaign editor, check how long a verdict might take, then start the test and publish.
Testing tab reference
You'll find what every part of a campaign's Testing tab means, from the holdback card to each A/B test card's status, versions table, and actions.
End a test and deploy the winner until your site is updated
You'll end an A/B test, keep the version you choose, and keep showing an Original page winner until your website has the changes, then undeploy it.
Read A/B test results, the weekly trend, and testing with low traffic
You'll learn how to read a test's numbers and weekly trend, what the time-to-verdict estimate tells you, and how to test honestly when your site gets little traffic.
What RightMessage testing doesn't do
Get straight answers about the kinds of tests and statistics RightMessage doesn't offer, and what to use instead.
Connect Stripe and see which segments buy
You'll connect Stripe with a read-only key, then see how much revenue each segment and answer brings in, right next to how many visitors it has.
Revenue Overview reference
You'll see what your Stripe customers have paid, which segments they come from, and what they bought after seeing your flows, pages, and offers. Here's how each number works.
Create and manage conversion goals
You'll track the page visits, clicks, or form submissions that matter to you, then use those goals to measure your campaigns.
Track conversions with JavaScript and give goals a value
You'll count conversions your site's code knows about, like a completed checkout, and see the value each campaign or test version brings in.
Review and act on optimization recommendations
You'll use Righty's recommendations to choose a change, build it as a draft, and check it before it goes live.
Test questions, forms, and offers
You'll compare two versions of a question, form, or offer, see how visitors respond, and choose which version to keep.
Test whole flows
You'll compare two ways through a flow, see where visitors finish or stop, and publish the version you choose to keep.
Use Growth Ideas to draft useful content
You'll turn what your visitors share into a content draft, then work with Righty to make it useful for your audience.
How campaign and A/B test verdicts work
You'll learn when a campaign holdback or A/B test can reach a verdict, what each state means, and why changing report dates doesn't change it.
Dashboard sections and reporting windows
Find the dashboard numbers you need, see which dates they cover, and understand what each section counts.
How revenue by segment is counted
You'll learn how RightMessage matches Stripe buyers to visitors, credits their revenue to segments and answers, and works out Worth, so you can trust what each number means.
Manage weekly reports and optimization emails
Choose whether you receive weekly reports and optimization emails, and find out what they include, when they arrive, and how draft reminders work.
Needs attention checks and actions
You'll see what each dashboard warning means, including the A/B test, campaign, survey, quiz and sync alerts, where to go to fix it, and how to bring back a warning you've ignored.
Understand your audience's answers and behavior
You'll see what visitors answer, which segments they belong to, and how their conversion rates differ, with the limits of each comparison explained.
Read flow metrics and engagement
You can see how often a flow runs, which way people go, and what they answer. Here's what each measurement, filter, and export includes.
See how your widgets, forms, and offers are doing
You'll see who views, answers, clicks, or submits your content, and understand why widget and shared-content reports can show different counts.
Read and manage your split tests
You'll find what each test metric means, what you can edit, and how to start, finish, or remove a test without confusing it with campaign testing.
Website stats and traffic reference
You can see where visitors come from, which pages they visit, and where they convert. Here's how the dates, filters, and counts work.
Reporting and experiment questions
Find answers when your report numbers don't match, data is missing, or you're unsure what a conversion or test tells you.